Shenzhen: Clothing Prices Rose By 10%, Forcing People To Cling To Their Purse Strings

Rising cost of labor and logistics, Shenzhen residents

Shenzhen residents' clothing consumer price increase has been increasing significantly over the past three months in the past six months.

According to the data released recently by the Shenzhen investigation team of the National Bureau of statistics, the price of clothing and clothing of Shenzhen residents increased by 5.4% in September compared with the same month last year.

According to the Shenzhen survey team, clothing prices rose by 11% in two months in July and August this year, the first time this year has broken 10.

Right now.

Market quotation

Clothing prices rose by around 10%.

Not only are these so-called European and American brands, even some slightly cheaper brands, the price increases are amazing.

Take a British brand in South Korea as an example, its windbreaker 4 yuan before 600 yuan can buy one, but now nearly 1300 yuan price doubled.

Even if the price is relatively close to the OL, the brand name is G2000. Last year, the price of a suit was 950 yuan, while the style almost the same coat made it to 1150 yuan, up 200 yuan.

The rise of clothing prices is already a wave of surging waves, and even sports brands can not resist.

Lining brand also announced that the price of shoes in the fourth quarter will increase by 7.8%, and clothing will increase by 17.9%. Baleno and other promotions in late summer also quietly raise the price.

This increase was supported by the relevant data of the Shenzhen investigation team of the National Bureau of statistics.

According to statistics, in the 7 and August this year, the increase reached a new high this year, breaking 10, although the latest announced September has slipped, but still high.

According to the published figures, clothing prices of Shenzhen residents increased by 6.8% in August compared with the same period last year, while clothing prices rose by 11%.

In July, clothing prices of Shenzhen residents increased by 6% and clothing prices rose by 11%.

The three consecutive monthly gains were much higher than those in 1~6 months.

In May and June, clothing prices rose by 6.2% and 6.3% respectively, while in March they rose by only about 3%.

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Cause for concern

Labor and logistics costs are the main reasons.

Reporter survey found that in the face of high price of clothing, young people can not afford to afford it, rather choose online shopping.

Online shops are exempt from shop charges, hiring salesmen and joining brands. The price is much lower than that of physical stores, while young people's pursuit of fashion and fashion makes them the mainstream consumers.

Why clothing prices are rising so fast? A staff member of Shenzhen Garment Industry Association told reporters that clothing increased substantially last year, the main reason is the promotion of clothing raw material prices.

Although the price of cotton fell by nearly 40% in October this year, the price of clothing is still rising. The main reason is that the cost of labor and logistics has been raised.

Insiders said that clothing costs generally account for only about 20% of the price tag.

A clothing price tag 1/3 belongs to the manufacturer, wholesaler or agent occupies 1/3, and retail channel cost also occupies 1/3.

"Price increases are the collective actions of all sectors, such as the factory price increase of 20%. In order to increase profits, agents will also raise the tag price to increase profit margins.

All of these have raised the price of clothing.

Mr. Lee, who has been engaged in clothing business in Dongmen market in Shenzhen for more than 20 years, told reporters that "last year, hiring a waiter was also 1500 yuan / month. Now it has risen to 1800~2000 yuan / month."

However, the price increase is a double-edged sword. In the face of the high price, some consumers cling to the money bag.

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Consumption survey

Middle and high-end consumers also sigh "shopping mall is difficult to enter".

Although the price of clothing is higher than the price of food, the large price of clothing has a great impact on the general public.

Both parity clothing and international brands have seen a marked rise in prices.

In the past, Miss Lu, who used to spend a lot of money, shouted "shopping malls dare not go in". She told reporters that this year's budget buys a Maxmara camel coat. In her impression, the price is basically maintained at around 15 thousand yuan, and is surprised by the price of this year's enquiry. "The second line brand of Maxmara is not nearly $20 thousand, but the price of the main card is not asked."

Miss Lu, who has always liked European and American costumes, feels that the price of clothing is rising rapidly, but she can not help but love beauty. She has recently chosen overseas purchasing agents frequently.

She excitedly told reporters, "KOOKAI a windbreaker in the Mixc special counters priced at more than 3000 yuan, while purchasing about 1000 yuan can be bought."

Miss Wang, who is a visiting scholar in the United States, directly calls the price of "Tai Hang dad" at home. A set of towel sports clothes of juicyconture can be bought at four hundred or five hundred yuan, while the Shenzhen counters do not want to discount, even if it ends up, it will cost three thousand or four thousand yuan.