Chanel Armani Enters &Nbsp; Guangzhou High-End Shopping Malls Compete And Upgrade.

Of the more than 180 shops, 70 of which are the first to enter Guangzhou. Tai Koo Hui has undoubtedly raised the number of Guangzhou's first-line international brands.

This has undoubtedly called itself "the top of the Southern China region".

With the continuous expansion of Guangzhou's business and the intensification of the "high-end" competition, the challenges faced by Lai Bai square will be followed by waves.

Brand PK: there are differences among first-line brands, and Libo's second line brand awareness is relatively low.

It is understood that the first tier international brands stationed in Tai Koo Hui include Chanel (Chanel), GiorgioArmani (Armani), Prada, MiuMiu, Tiffany&Co. and so on. Although these big names have not yet been opened this year, the impact on Libai square has already appeared at the beginning of this year.

When reporters visited Libai square recently, their staff told reporters that "Burberry, Pra-da and EmporioArmani have moved away", and the three chose to set up shop in Tai Koo Hui.

Another part

After the changes in the international brands, it is worth noting that at present, the second line brand of Libai Plaza is not very well known.

A senior foreign company executive who is sensitive to international brands told reporters that apart from the first tier brands and two tier brands HugoBoss and Cerruti1881, other brands do not have high awareness, such as Heng/s and PetiteMain.

Relatively speaking, the second line brands introduced by Swire are highly familiar, such as Longchamp, Marisfrolg and so on.

Huang Wenjie, executive director of Guangdong provincial Circulation Industry Association, believes that in the face of the impact of Tai Koo Hui's first line brand, Libai square should first attach importance to brand differentiation and create unique advantages.

At present, the first-line brand imported from Libai square is still different from that of Tai Koo Hui. Its exclusive brands include Gucci, Dolce&Gabbana, YvesSaintLaurent, Valentino and Vertu.

Category PK: Libo Hermes store bags are for sale only.

In fact, it is necessary to judge an international first-line brand for shopping malls.

Hermes is not a case. In fact, there are many international first-line brands that have stores in Libai square and Tai Koo Hui.

For example, LV, Bvlgari and so on, and the limited products in many brands are also sold in Taigu Hui's store, such as Hermes's 2 million 800 thousand yuan H-hour diamond watch, MiuMiu specially designed for the limited opening of the Grand Pacific store.

Insiders believe that this may be due to the limited area of Libai square, the international first-line brands are generally very strong, the requirements for the store are very harsh, and some brands even have non Street shop requirements.

It is understood that the Hermes Tai Koo Hui store area of 371 square meters, not only make it the largest flagship store in the country, but also more than two times the 162 square meters of Libai store.

Taigu Hui official told reporters that because its LV and Prada shops reach up to 1000 square meters and have enough business and exhibition space, the new products of these brands will be synchronized with the global market.

Two comparison of international brand differences in shopping malls

Tai Koo Hui: Chanel, dunhill, MaxMara, MiuMi-u, Montblanc, MaxMara, Bally, Brioni, Burberry, Prada, Santoni, SergioRossi, Santoni,

Libai Square: Gucci, ErmenglidoZegna, Ce-line, Valentino, Chloe, Dolce&Gabbana, Vertu, Canali, YvesSaintLaurent, AlexandreDeParis, Canali, Canali, AlexandreDeParis, and

Journalist observation

Guangzhou business expansion "high-end" competition upgrade

It is easy to see that regardless of the number of brands, types of goods and hardware configuration, Tai Hui Hui occupies an unquestionable advantage. At the moment, the impact seems inevitable.

However, Huang Wenjie believes that due to their different customer groups, Libai square and Tai Koo Hui will not form a "life and death" situation in the short term.

"In Guangzhou for many years, Libai square has trained a group of loyal customers, and has certain reputation.

On the other hand, located in the east city commercial circle, the location of Libai square and friendship store can still radiate the central and western parts of Guangzhou.

This group of customers is still different from the group of new consumers and the high-end residential and commercial groups in Tianhe business circle.

At the same time, the eastern city commercial circle has already brought pressure to the new high-end business, and by brand adjustment, value-added services and so on to enhance competitiveness. At present, Garden Hotel and friendship have been upgraded.

However, although the eastern business circle is still upgrading, it is hard to catch up with the Tianhe business circle and Zhujiang New City business circle from the current perspective.

What is more undeniable is that in the long run, the chief position of high-end business is bound to shift to the Tianhe river.

At present, apart from Tai Koo Hui, Huacheng Hui and No. five tarmac have also been opened, prompting the two new rising business circles of Zhujiang New Town and Baiyun New Town to rise and set off the two expansion of Guangzhou business. This will undoubtedly shake up the high end of Libai square and even the East City Commercial circle.

At the same time, in the east city commercial circle, Libai square also faces competition.

Reporters found that Pauli Central Plaza also owns HugoBoss and Cerruti1881 owned by Libai.

For more and more competitors, "apart from strengthening brand differentiation, Libo also needs to strengthen its interaction with the commercial circle and rely on the strength of the business circle to maintain competitiveness." Huang Wenjie believes that the way out of Libo can only go higher and higher. "The rise of high-end business will make it more difficult for Libai's road to go."