Group Buying Is Currently Showing A Negative Growth Of &Nbsp; Sales In September Dropped By 8%

Netizens

According to statistics from group 800, the total sales volume of group buying was about 3 billion 400 million yuan in 7-9 months and three months, of which sales in July hit 1 billion yuan, and in August it was as high as 1 billion 250 million yuan. However, in September, sales fell unexpectedly by 1 billion 150 million yuan.

Moreover, the data also showed that the number of group buying websites that exceeded 100 million yuan in September was reduced to 6 from 7 in August.

According to the report analysis, the decline in performance reflects that the enthusiasm of consumers for group buying has been reduced, and frequent complaints and complaints about group buying have made more and more consumers more rational and cautious.

It has been pointed out by some practitioners that the development of any industry has gone through the ups and downs in the normal performance of the market economy. In the stage of the group buying industry evolution, the stage of self purchase adjustment of the group buying websites, the sales volume will be affected. The whole group buying industry will also slow down and adapt slowly. After the shuffling period is over, the industry will be warmer.

Group buying returns to the essence of service

In fact, the report examines the specific group buying behavior and finds that the group buying industry in the shuffling period is slowly returning to the essence: local services.

Data show that in September, physical group buying accounted for only 20% of the total, while service group buying achieved 80% performance, especially the proportion of localization services of the top twelve group buying websites increased significantly. In contrast, the physical group purchase which occupied 39% of the purchase time only contributed 20%.

From the perspective of regional distribution, Beijing and Shanghai maintained the leading position with the absolute advantage of 150 million yuan and 120 million yuan respectively, accounting for 25.62% of the total turnover of 222 local cities and two of the 40 key cities.

{page_break}

Hu Chen, a group buying consumer expert and 800 co founder, analyzed the essence of online shopping is to provide convenience and benefits.

Catering, entertainment and training are not available by Taobao and other B2C websites. Physical group buying can only be used to enrich goods.

After cleaning up the industry trend, especially since the O2O concept was put forward, the online group buying based on the provision of life e-commerce services will eventually return to the essence.

Internet expert, leisurely travel network CEO Li Daishan also believes that service is the fundamental force for the continuous development of group buying.

Tourism group buying is favored by netizens in a bleak group purchase. It is also the embodiment of this return to the essence of service.

It is worth noting that the news of layoffs in succession in September has also led to the collapse of major group buying websites.

But this seems to be just the internal problem of the website, and the number of complaints has been greatly reduced at the consumer oriented level.

Group 800 data show that in September, there were 1046 complaints from group buying, which was nearly 21% lower than that in August.

This is the only good news in this month's report that "decline". Hu Chen analysis shows that the service quality of group buying industry is improving, and the benign effect of group buying shuffling is emerging.

In order to increase consumers' stickiness, some group buying websites also seek innovation and change, actively enhance user experience and take quality operation routes, and attach importance to after-sales service of group buying products. From this point of view, the self pformation of group buying websites is an internal factor for reducing complaints from group buying.

According to the statistics of group 800, there are 754 group buying websites that can not be opened or pformed, group buying industry.