Analysis Of The Future Of E-Commerce In Clothing Department Stores

Moderator: the theme of the following links is: clothing Retailing: the future of e-commerce in department stores. The moderator of this session is:

Mr. Liao Bin, special researcher of China Electronic Commerce Research Center, CEO.

The guest is Mr. Zhao Yuxi, a walking net.

New hundred online shopping mall CEO Liu Jian.

Mr. Wang Xudong is buying CEO from China Post.

Moderator: everyone, after today's meeting, the afternoon is drawing to a close. Today's meeting is very hard. There are so many brothers coming to join us. Thank you. Next, let me take charge of our next step. The theme of this link is clothing Retailing: the future of e-commerce in department stores. Several of you here, I think we all know each other. I made a keynote speech just now. Zhao Zhao, who knows all of you, knows all about it. From my side is: new hundred online shopping mall CEO, Zhao Yuxi, China Post fast buys CEO Wang Xudong.

This link starts with me, and the organizing committee asks me to preside. Actually, I am a retail business and e-commerce will take part. Now that I am involved, I ask some questions, which will definitely involve the new hundred, perhaps the more competitive teammates in the next stage. Including our show. Because the industry does have more or less competition. But I believe that today's conference is also meaningful. Next, first give us a few advertising time, I made an introduction in the morning, next to three, you can spend three minutes to introduce your brand.

CEO Liu Jian: for us, in the last hour or so, I told you that in fact, it is a new entrants, preparing for February this year, and going online in May. We did not make a decent promotion. We return to our core resources. We still focus on entities. The value of the entity is influenced by the new world department store brand itself on the Internet. In the whole country, there is such a model, not only for personnel but also for systematic support. We are now in the pilot stage. We will launch a pilot project in Beijing and Shanghai. We can discuss with you, including future O2O and traditional department stores.

Moderator: in my heart, I understand that I am the host. I want to ask a question, but I am not very embarrassed. That is, what you do is the first stage. Your whole market is mainly based on traditional users. In fact, I am very clear that in the process of intime, the conversion rate of users in traditional stores can be achieved more clearly. I want to ask Liu, what is the conversion rate now? Is it convenient and inconvenient? If you answer, I will tell you our conversion rate.

CEO Liu Jian: from our point of view, this is to our new world department store online shopping mall and Yin Tailai, are listed companies, it is really not easy to disclose, at this stage, we have just announced the earnings report, which can be officially announced.

Host: I can't say either. We invite: Zhao Yuxi.

Zhao Yuxi: in the morning, I shared a theme with you. We have been thinking about it in 07 years. Until the real establishment is 08 years in March, this year is three and a half years. This year's target is 1 billion. We are the first brand of China Fashion B2C. Thank you.

Moderator: as we all know, perhaps in the middle of this year, it should be 6 and July. Yang Mi was invited to speak. The number of stars is relatively small. I want to know that the most important thing is the effect of the idea and intention of asking for celebrity endorsement.

Zhao Yuxi: I joined the show in June. As soon as we arrived at the company, it was all her advertisement. Actually, I didn't talk much with my colleagues. I personally feel that there must be an atmosphere. Although celebrities endorse everything. Internet is also a trend. I think it is also a trend.

Host: how much did it cost?

Zhao Yuxi: half clear, half unclear. Not very convenient. I really don't know the exact figures. It should be millions. Now, it is much more expensive than the price in March. Decisions were cost-effective at that time.

Host: we are very clear about the law of the beauty market. If you ask her now, it is definitely not the price. Unexpectedly, the voice of Xiu Xiu net is so strict. Next we invite: China Post to buy CEO Wang Xudong quickly.

China Post quickly buys CEO Wang Xudong: thank the host for giving us three minutes to make an introduction. As we have just said, we are the website of Jiangsu post Agel Ecommerce Ltd. Our strength lies in our taking root in the Jiangsu market. Our Jiangsu is also a big economic province, and our investment is also more. So if everyone here wants to expand sales in Jiangsu, find us. The host also said that these two competitors are still in the initial stage and have not yet reached the position of their competitors. I hope to take me as a competitor in a year or two.

Host: actually, we have more cooperation with postal service. Including Mei Chang knows, our warehouse has done a lot of communication. I have a question that may be sharp. Please answer it. What are your customers and markets doing in your post purchase work? Will you not make use of the resources of the original post and express? These databases are not in theory, even postal EMS. How to make prudent use? This is what we have always been concerned about.

China Post quickly buys CEO Wang Xudong: I can return this question honestly. Our EMS does have a large number of user databases, and our website currently has 170 thousand users. There are more than 40 thousand postal workers. Other customer groups are collected through normal channels through promotion, marketing and so on. Not only did we not tune out the data from EMS. We are going to go on sale in EMS, and we are brothers. We will not give it to us. Instead, we provide the database of the website to EMS. There is indeed such a part. There is no false element.

Host: in fact, EMS has already been separated from it. It seems that the level of subsidiaries and first companies is lower than that of postal companies. Wang said there were only 10 tens of thousands of members. He just talked about a number, which is more honest. He said that the whole Jiangsu has more than 40 thousand employees, that is, your users. There should be 4 or 50 thousand employees in Zhejiang. More than 40 thousand of them are employees. It shows that the number of users is not very large. Next we know that as China Post, we can see that China Post and its headquarters, including our downwind and Shentong, must have their own platforms. It's also a department store. It will be more than any of our integrated platforms. How do you see this from your perspective?

China Post quickly buys CEO Wang Xudong: in fact, there is such an idea inside the postal service. EMS uses warehousing to build e-commerce. Under the China Post, the four brothers still think they are better at their own specialties. In this piece of EMS, there may be no plan to sell the platform itself. The channel I introduced to our people in the afternoon was divided by the original postal logistics company. They do not have the idea of directly doing the Internet. This is mainly what we are doing in this area.

Moderator: there are still a few questions below. Let's ask all of you here. Many of the brands we came to today are brand manufacturers in Ningbo. They may be more concerned about our brands. From Taobao to other B2C, Xiu Xiu and Yintai. The future is a valuable and valuable channel for our brand. Although our traffic is not high now. Now the traffic is more than 3000 now. Growth is also fast. Instead of brand names in Ningbo, I asked you a few questions here. First, the positioning of our own brand and our development goals. It is also the theme we discuss today, the future of traditional retail e-commerce. Another is how to uphold sustainable development. This must be some of the problems we hope to see in the future through such communication and interaction. For easy judgement. First of all, on the show, or Yintai, or China Post.

CEO Liu Jian: for our entire development trajectory, we have been looking at 10 or even 30 years of development since February. At the beginning, it was mainly department stores. Develop some physical department stores, such as clothing and business. The second category is to carry out some new products in the department store without in-depth, such as books, furniture and so on. The third stage should be the whole brand and the whole goods way. The traditional department stores, including those chatting with Jingdong, have some advantages. Which brands can we put on e-commerce, and what can be done online and offline? Mainly look at the development of the market and see how we can solve this stage of development through systematic means. These three stages should be our definition of 10 years or even 30 years of long-term development trajectory and route. Thank you.

Host: 10 years is too long. Yesterday, I was talking to the E-Commerce Association in Beijing. We walked too fast. There must be problems. More about e-commerce, which can live in the present. No one can estimate the state of emerging industries and e-commerce. In the next year, what changes will there be in the new hundred? And further deepen and optimize the experience of the whole service. I think all of you here will talk about the future, and so do we. What is the rhythm of the next year? There are many brands in Ningbo that will negotiate with you tomorrow.

CEO Liu Jian: so, for us, in the next year's time, we adopt two modes, one is how the existing suppliers combine e-commerce. It is already being done. Including us and PP. It's our free brand. What has already been done. Pilot projects are being conducted in Beijing. Online and offline integration. The other is for new brands. Divided into two categories, one is the entity shop, and this kind of brand business and how we cooperate. Or in Yintai own stores. This may depend on brand dealers. In addition, it will basically make brand names of other channels, and also want to make new brands. We are talking with Lewis. He wants to enter the department store or enter the exclusive store. I think it will also provide this way to our users. We are going to open up such a channel to welcome our brand dealers, and we will work together for strategic cooperation.

Host: are you looking for you, or are you looking for e-commerce or new business department?

New 100 online shopping mall CEO Liu Jian: if these costs are affordable, I think there is no problem.

Zhao Yuxi: I think it is still clearer, that is, around fashion. This topic is quite big. The development of e-commerce is closely related to enterprises or consumers. We believe that Chinese netizens are spoiled. We have an impression that when consumers are on a website, they are scolding, but they are all fake. Later, I want to pay cash on delivery, I pick. In the end, I also asked for arrival time, discount and visual impact. We can easily meet the satisfaction of consumers. Then, as a platform for our e-commerce, how can we satisfy consumers? It is from traditional prices.

Our fashion and high-end attract consumers. Many Chinese media say that they are now a big country of luxury goods. Is this kind of thing far away from us? We have too many LV on the subway. I think China is still a lot. I think this is a lot of high-end web sites for us, which began many years in the past two years. But I think we should be good at our own brand. We should do our brand well and make our position well. Including our cooperation with Shanghai fashion week. Working with the fashion week in the future is something we can do.

We will do something from these aspects that consumers can't find elsewhere. What is it now? We found a limited package, one or one. We think we should do our product well. I think the whole future direction of things, or within a year, we do a good job of building the foundation. At the same time, we must grasp our products. When I interviewed, I said there were about 100 pieces of clothing in the show. It's just that we are running on one side, fighting while shooting. This is our own requirement. So that's probably the case. Thank you.

Host: let me add a little more. In fact, Zhao General of the show network said that fashion is a very empty word. Annotated, and implemented a number of targeted products and partners. There are still many TV shows on the show. Some young fashion dramas for TV shows are also working together. It is also an interpretation of fashion.

Zhao Yuxi: just saying that this aspect will not be an export.

Moderator: so in the future, for single product cooperation, we can still establish cooperation relationship with Xiu Xiu net.

Zhao Yuxi: we are all eating. We can all do that.

Moderator: the following is requested: please buy CEO Wang Xudong from China Post.

China Post quickly buys CEO Wang Xudong: Ma Yun says, the world changes very quickly. We grasp our core idea is to do well our service, postal service is a service type enterprise, itself does not produce any product. Our idea is to create value for our business. To provide a convenient environment for our consumers. This is our aim. We also welcome the entry of clothing enterprises in Ningbo. For service, it is also more flexible, because we do sales, and second can also be maintained by us. Third, if the number is still insufficient, we can also provide warehousing. In short, we do the best for our businesses and our upstream businesses. At the same time, the transaction volume of our website last year was 200 million, maybe 500 million this year. We may have large orders. We have large orders online, which can be transferred online.

Host: May I ask Mr. Wang, is the logistics you use now EMS or postal service?

China Post quickly buys CEO Wang Xudong: this introduction to logistics, because now is in Zhejiang, in Jiangsu, we have EMS to provide us with products, one is China Post Express, one is urgent delivery, relatively speaking, and our private express price is almost the same. This strength has not yet been reached in Zhejiang. This is the scope of two different companies. In Jiangsu, the whole product is delivered through our courier and courier. We can also use private. If he is fast and better, it is also recommended. This is also true in Zhejiang. Is also free to find.

Host: is there any policy inclination?

China Post quickly buys CEO Wang Xudong: we are brothers, and we hope more customers will choose EMS. We still satisfy the customers' meaning. His money can still earn our brother's pocket.

Host: I would like to introduce a little business.

China Post quickly buys CEO Wang Xudong: This is no problem.

Moderator: finally, there is a problem, in the face of the future development of electronic commerce in the whole department store, in the future, it is more than two words, how to compete, the future market is large, and there is enough room for survival. Today is the 4 platform. Jingdong, Dangdang, Mcglaughlin, and so on, we have some information. Currently, several retail giants in China are planning their own e-commerce. Yesterday, a president of Shandong, the chairman of e-commerce, came to China, the Pacific, the Wangfujing, some of the northeast and some other similar traditional retail giants. Some of them have some planning in e-commerce. Some of these plans, based on me, are very earnest in putting money into e-commerce planning. In the face of such an environment, I would like to invite three people to express their views.

CEO: we have the same discussion as Liao Zong. Our Wangfujing last month, their minister of information also exchanged, they are ready to invest 200 million to prepare this platform. His pace should not be so fast. Including the red star, I know, is also planning. They are going to buy a company. Therefore, because this is a general trend, traditional enterprises have to do it. Therefore, for us, we hope that in a relatively short period of time, or under such a premise, we can do it as soon as possible. In the future, like Suning, I think it will happen. There will also be opportunities for traditional businesses in the US. Let's make our e-commerce more prosperous. I think this is what we all have to do together.

Zhao Yuxi: if competition is, there is. Competition, there are strong and weak, I think the future competition, that is, now the major investment, they also have shuffle time, like the current high-end, there are also levels. I don't think at the end, three to five winners. In the face of Jingdong, how do you see it? I think the market is big enough. If it is a simple copy, no features, there is no capital to survive. So we should grasp our own characteristics. From this point of view. There are still opportunities in the market.

Moderator: first, have their own fashion positioning.

Zhao Yuxi: still has its own core direction. This is very important. I don't believe they are the same. If you have the funds, who would like to do second Dangdang? Second Jingdong?

China Post quickly buys CEO Wang Xudong: this question is such consideration, the traditional industry enters the question of electronic commerce, who is going to do the problem, whether it is done by the traditional retail enterprise or the e-commerce enterprise, if it is traditionally done, no enterprise will do its own transfer to e-commerce. They all want to do incremental work. On the one hand is the increment of geographical location, which has a layout in key cities, and the Internet may break through national boundaries. Such an increment in geographical location. Second, when the position is relatively complete, an increment is made at a stable angle. A typical example is Suning. It includes both in Guizhou and Yunnan. They are still selling other things. It's incremental revenue. Between the incremental income and investment, according to my observation, the balance of profit and loss has not yet been achieved. So there will be such problems in e-commerce.

When doing department store retail sales, Jingdong did more than 10 billion. Now is also doing the scale, or even burning money. They are not very willing. So I think there is no real king in the market until now. I think a real king should be a traditional enterprise, a traditional retail enterprise, an e-commerce enterprise, and a company with certain advantages, so as to integrate and cooperate with each other. The image of a king will be formed.

Compere: we are all downshifting today. We still go to the last old routine. Question link. I see that there is still a question of waiting for this round. Is there any problem? It's relatively simple. The guests answered. Anyone who has problems can raise their hands.

They always raise their hands at the very beginning and raise their hands behind.

Question: I would like to ask you, Lufu jewelry to discuss with you. As a commodity with relatively high price, how do we start the marketing plan on the Internet? Because in reality, I feel that my price is relatively high, and I can buy it in real life, and I can see it, feel it, and be more dependable. What is the way to deal with this kind of thing on the Internet?

New 100 online shopping mall CEO Liu Jian: now we are not only six lucky, but also talking about the market as a whole. Now the new hundred has been on Zhou Dafu, less than 5000 yuan. The next stage will go to five thousand to fifteen thousand, and hope to pass the two brands as the first batch. We can make sure online payment. Refund can also be made. But how to convince consumers? One is the added value that our brand brings to us. Second, we can meet the needs of our consumers in the service commitments we can fulfill.

Moderator: brand credibility and quality service. It can satisfy the vacancies and obstacles of some users when buying high value goods.

Question: I would like to ask Wang, what kind of promotion are you going to do, how to cooperate online and offline? As an external enterprise.

China Post quickly buys CEO Wang Xudong: the promotion work is very important for any website. Our promotion is both online and offline. We are also inseparable from the current traditional Internet promotion, such as search engine and so on. We are all adopting it. We have such a cost per year. About 70% of us are for promotion. The other is offline. In Jiangsu, we are promoting franchises and outlets, or billboards. This is probably the case.

Host: Thank you. I am very tired from one afternoon to the present. There is still one last step. Thank you, ladies and gentlemen.