Consumption Of Luxury Goods Increases, Male Consumption Surpasses Women.

Introduction: according to the survey by Bain&Co. and Fondazione Altagamma, the world

Bain thinks China and Asia.

In addition, the study also shows that the number of men shopping in the shopping mall has increased, while the number of women buying luxury cars and high-end liquor has also increased significantly, and men and women are getting closer to consumption.

Other findings also include the marked enhancement of brand awareness in various markets, the increasing demand of consumers for environmental products, and the increasingly important role of technology.

This year, personal luxury consumption is expected to reach US $265 billion, an increase of 10% over 2010.

2010 was the first year of recovery after the 2009 economic crisis, and consumers began to build confidence and increase consumer spending.

The gap between retail and wholesale is also decreasing, while online shopping is expected to increase by 25% to $7 billion 700 million.

The Asian market represented by China continued to grow. In 2011, sales in the Chinese market were expected to rise by 35% to $17 billion 900 million.

Japan's sales are expected to rise by 2%, 8% in the US market and 7% in the European market.

Leather accessories

Moreover, the consumption of men on luxury goods has been catching up with women in almost every field, so many brands have shifted their focus to men.