China'S Luxury Men'S Wear Market Is Attracting More And More Attention.
According to TheWallStreetJournal, China's luxury men's wear market is attracting attention.
Gucci, BottegaVeneta and other luxury brands are going to set up specialized men's wear shops in China. The reason behind this is that most of the decision making power for women is still in men's hands.
In the emerging market of China, men are the first luxury consumers, because many men first start buying luxury goods such as watches and valuable accessories as symbols of their status before buying them for women.
The Coach brand indicates that men's purchases account for 45% of the total turnover in the Chinese market, compared with 15% in the world.
The first choice for men is watches, followed by cosmetics and fragrances. The average Chinese millionaire has 4 watches per person.
According to relevant reports last year, men spend more than 7 billion yuan on high-end clothing, while women spend only 2 billion 800 million yuan on luxury clothing.
Article links: international apparel network http://www.fs31.com/news/detail/51765.html
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