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Domestic Women'S Shoes Get Together In Le Tao.

2011/11/1 16:14:00 31

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O, COUBER.G, Hasen, KISSCAT, red dragonfly...

Recently, the famous women's shoes brands have signed the largest online shoe city in China.

A tradition of wait-and-see status.

footwear industry

The brand is now aiming at the line, while footwear B2C enterprises are also expanding this "armament".

O, COUBER.G, Hasen, KISSCAT, red dragonfly...

Recently, the famous women's shoes brands have signed the largest online shoe city in China.

The traditional footwear industry, which has been on the sidelines, now focuses its attention on the line, and the footwear B2C enterprises are also expanding this "armament".

It is understood that the incoming Hasen, KISSCAT, etc.

brand

Online sales rankings of lower stores can be ranked within the top ten brands of domestic women's shoes.

And their joining will undoubtedly enhance the advantage of Le Tao in the field of footwear B2C from the aspects of product SKU, brand category, goods supply and sales performance.

On the other hand, it can also help brands expand in the Internet field.

E-marketing

And maintain the advantages of competitors.

Wang Hangxiang, general manager of the company, confirmed this point. "The reason why we decided to reach such a deep strategic cooperation with Le Tao is to see the efforts of Le Tao in the field of brand genuine rights protection and its leading position in the entire vertical footwear B2C industry."

Wang Hangxiang said that Le Tao has a warehousing system covering the North China, Southern China, East China, central China and Northeast China, which is a good complement to the traditional channel of the company.

"We have reason to believe that e-commerce will contribute to better performance growth for us."

Wang Hangxiang is optimistic about the future sales prospects of the electronic business platform of the company.

"From the end of 2011 to the beginning of 2012, we will vigorously introduce many famous women's shoes in the world. We believe that the brand's efforts will play an important role in enhancing the brand awareness of Le Tao."

Chen Hu, vice president of Le Tao, said.

An investment organization's internal research report shows that in 2010, the number of online shopping users exceeded 80 million, and the output value of footwear e-commerce exceeded 20 billion yuan.

In the about 20000000000 Yuan market, the vast majority of its shares are carved up by brand footwear enterprises, such as Nike, Adidas, Lining, KAPPA, Puma, PEAK, AOKANG and many other traditional footwear brands.

"According to our research on the footwear industry, the traditional footwear brands enter e-commerce, mainly in three ways: the first is self built network marketing platform, self marketing promotion; second, with the help of third party online shopping platform, the third is the intersection of the two, and jointly push."

Li Zhongwei, President of Shanghai business group (ShopEx) Technology Co., Ltd., was interviewed by the media.

According to the statistics of ShopEx, 80% of the traditional footwear enterprises have chosen the third party consignment form to enter e-commerce.

There is no doubt that in the current market environment, but at the same time fierce competition in the market environment, whether it is footwear B2C company, or expand online new channel footwear manufacturers, speed will be one of the decisive factors.