The Future Development Trend Of Textile Industry: Take The High-End, Create Brand &Nbsp, And Establish A Three-Dimensional Marketing Channel.

" foreign trade Business is hard to do. The euro has continued to decline and the environment is bad. The manager of Zhejiang Pinghu Lian Ya Clothing Co., Ltd. Qu Haihua saw the reporter and sighed repeatedly that the domestic market is now better than foreign trade. "Like our processing. Metersbonwe If you want to wear pants, if you sell them at home, you can get 35 yuan for processing fees. If you export them, you will have 25 yuan.

Last month, hosted by the China Textile Industry Association, the Sixth China Textile and clothing trade exhibition (CTAF), jointly hosted by the China Textile Association of the International Trade Promotion Association, the China Apparel Association and the Frankfurt Exhibition (France) company, was held at the Paris LeBourget Exhibition Center in Paris. After the meeting, many exhibitors affirmed the role of the exhibition and thought it would be helpful for Chinese enterprises to expand the European market. At the same time, exhibitors give their own understanding of order transfer and product value-added.

　　 "High end" is the way to go.

" Zhejiang It is a large province of foreign trade. The foreign trade enterprises here have always done better. Now the situation is different. The wages of workers are 3500 yuan to 4000 yuan per month. This kind of wage level has already lost half of its clothes before it starts processing. A better manufacturer in China is better at processing high-end products. The manufacturers who go through the low-end product processing are really struggling. At present, the European market is still not ideal enough, but the market demand is not bad. We make clothes and order about 20000000 yuan a year, and the European market accounts for 1/3 of total orders. " Qu Hai Hua said that the future of Chinese textile and garment enterprises is to take the high-end line.

along with market The division of labor in textile production in this international platform is becoming clearer. In the process of globalization, some low cost products in China's textile and garment industry are replaced by neighboring countries, thus promoting the formation of international division of labor. Over the past two years, the sharp rise in China's processing costs has shifted many European orders to countries with lower processing costs in Latin America and China.

Qu Hai Hua believes that the surrounding countries of ordinary products can take the place of Chinese processing, and the processing of high-end products is still dominated by China. Neighboring countries are still at an immature stage in terms of industrial chain, equipment and technology, and the ability to process high-end products is limited. If in another 4 to 5 years, after the maturity of their system, China's final advantages may also be destroyed. "In the future, China will still have to create its own brand. As in the past, simply making money by processing is a piece of junk. The development of the industry in the future is to take the high-end route, create its own brand, invest money and establish a three-dimensional marketing channel. Zhu Yuemeng, deputy general manager of Shandong Kangping Na Group Co., Ltd., said that the annual output of Kangping's high-grade woolen fabrics is about 3 million meters, and that of foreign trade (including indirect garments export) is 1 million meters, and that of Europe is about 500 thousand meters. Its product positioning is relatively high. Over the years, it has been committed to improving the market competitiveness of products. It has a very strong ability to resist risks, and basically can not feel the impact of neighboring countries. In order to deal with the transfer of orders, he thinks that controlling the production scale and improving the quality is the future direction of development. {page_break}

　 Design and enhance added value of products

It is understood that the goal of the Paris exhibition organizers is to provide more opportunities for contacts and exchanges between Chinese exhibitors and Paris and even the new generation designers in Europe, and effectively promote Chinese enterprises from OEM to ODM through effective docking.

Zhang Yankai, vice president of China Textile Industry Association, explained the importance of design. Fashion designers are the leaders of fashion trends and the key to enhancing the popularity of Chinese brands. Nowadays, the international market, including China, is paying more and more attention to the strength of designers in the production of textile and clothing brands all over the world. In the past, the power of the designer was mainly divided into two parts: the brand designer was part of it, and in the production process designer was another part, which was suitable for foreign businessmen to carry out the design style of clothes and let our enterprises to process and produce. But as China's garment design level continues to improve, we hope that enterprises can provide European designers with their own designed clothing for their selection. This way can promote the continuous growth of Chinese designers.

Carle, Zhejiang Shengzhou necktie dress Co., Ltd. goes to China Textile and clothing trade exhibition every year. The company staff said that although the environment is unfavorable to foreign trade enterprises, they are optimistic about the European market. Carle's tie attaches great importance to product design. Before developing new products, designers often organize designers to collect songs from all over the world, analyze the trend of fashion, and develop and produce the neckties of popular fabrics such as polyester and polyester according to the international market conditions. This is the key to the company's long-term stability.

To strengthen product design and development, Zhu Yuemeng, Kangping, said: "as factories, we can not only play the role of processing factories, but also improve product design and development and direct marketing links. Labor cost can be solved by increasing production efficiency. The textile industry in Italy is very developed. The average wage of the workers in Italy is around 1200 euros, which should be 5 times that of our workers. However, compared with the same scale factories in China, the number of workers in Italy is less than that of Chinese enterprises, and the price of the same products has doubled over 1/5. With such a comparison, it is not difficult to think of ways to increase added value when we realize our differences. Many years ago, Kangping has regularly sent staff to Europe and the United States to participate in various international textile exhibitions to understand the latest information in the global industry, find ways to channel cooperation, and grasp the trend of the new season. This has laid a solid foundation for Kangping to adjust its product structure and successfully transform many years ago.