ZUOAN Cross Border Cooperation On The Left Bank Holds "Blue Heart"

ZUOAN cross border cooperation on the left bank "blue heart"

That night, ZUOAN left bank costumes, with their consistently adhered to the concept of environmental protection, joined the avant-garde artist Li Hui. Through the ingenious arrangement of the scene, the artist's creative works contributed a beautiful blue heart 2012 spring and summer fashion show.

The release shows a wonderful combination of technology and environmental protection, which not only makes the audience feel the world's trend products, but also opens up a new fashion feast for the Chinese fashion industry.

It is worth mentioning that this trend release show is also taken by the ZUOAN left bank dress for the first time this year, which is the first water trial entertainment marketing company to take part in the shooting scene of Hunan TV 2012 fashion inspiring drama "gorgeous family".

Jed Lee, the male one, appeared on the T stage wearing ZUOAN left bank costumes, causing the audience to scream.

Li Xinru, the heroine of the play, came to help.

ZUOAN cross border cooperation on the left bank "blue heart"

Painted heart romantic Navy style

ZUOAN blue internationalization on the left bank

According to the introduction, this "blue heart" as the theme of the release show, taking the ocean as the breakthrough point, the overall scenery is drawn from the British Royal Naval Base -- Wei Mao Si.

While it is full of Mediterranean customs, it also integrates elegant urban modern culture into ZUOAN, which demonstrates the concept of combining environmental protection with technology on the left bank.

At the press conference, through the use of new technologies such as laser, LED, smog and so on, a beautiful and shocking large-scale installation art works, "blue heart" stands in the middle of the stage. It not only fits the sense of technology of the 2012 ZUOAN left bank spring summer series, but also symbolizes the heart of the earth - "ocean".

With the future technology sense and three-dimensional perspective, the beauty of dance shows the perfect combination of art, fashion and technology.

With the sound of music, "blue heart" in the blue laser rain and smoke, such as our heart beating generally, appealing to everyone to care for the ocean and our living environment just like caring for our own heart, reflecting the infinite possibility of pforming nature.

This release shows two major products of ZUOAN left bank fashion and elegance.

Among them, the fashion series is based on innovation and classic military style, especially expressing its association with the Navy.

The elegant series reinterprets the deconstruction of the city. The high quality fabric combines exquisite details and meticulous details in the process, presenting the gentlemanly elegance with the most concise collocation.

It is worth mentioning that the concept of "blue heart" originated from Li Hui, an artist graduated from China Central Academy of Fine Arts.

As a leader of the new generation of young artists, Li Hui is good at observing social phenomena. His "Li Hui style sculpture" with laser as the material of creation is well received by experts at home and abroad.

"Blue heart" is another masterpiece after its masterpiece "the heart of immortality", and the cross border cooperation between ZUOAN's left bank costumes and its costumes has become another day's cooperation in the field of cross-border cooperation.

It is reported that this year is ZUOAN left bank costumes dormant two years later to participate in fashion week, is also ZUOAN left bank costumes for the fourth time landing in China International Fashion week.

ZUOAN CEO, the chief designer of the left bank costumes, Hong Jinshan (James Hong) said that every return is a new appearance.

"After two years of dormant ZUOAN left bank costumes, there are many new explorations that we need to share with our peers and consumers who have always supported us.

These two years can be regarded as the new stage of high-speed operation of ZUOAN left bank under the guidance of brand internationalization strategy.

In particular, this year, a series of internationalized activities of enterprises have been carried out step by step, which indicates that the pace of internationalization of ZUOAN's left bank is accelerating and has basically achieved leaping development.

Hong Jinshan (James Hong) said that the fashion trend of the ZUOAN left bank fashion was the debut of the New York Stock Exchange after the launch of the New York Stock Exchange earlier this year.

Before, ZUOAN left bank costumes were invited to attend the Bangkok international fashion show in Thailand and Paris WHO "S NEXT" (who is next) fashion exhibition, respectively, to complete their debut on the Asian and European fashion stage. The design products of the concept of "Chinese fashion designer brand" and the concept of environmental protection have received double acclaim in professional and commercial fields.

ZUOAN cross border cooperation on the left bank "blue heart"

Mind reading and common themes

Let's protect blue as a fashion.

Hearts are beating, people are thinking.

For a long time, ZUOAN's left bank costumes are committed to the design, development and manufacture of environmental protection clothing. We carefully consider the causal relationship between the two changes of the earth and natural environment and closely related clothing, and explore how the textile and garment industry has changed the status quo that has been linked to the polluted environment.

And this "blue heart" press conference, ZUOAN left bank dress also cut the theme of environmental protection, hoping to arouse people's love for nature through the special way of show.

At present, the era of new technology is coming, people are no longer in a state of static, but armed with new technologies and new media networks to live and work.

ZUOAN left bank costumes believe that the new technology era has urged our lives to pay more attention to environmental health.

The trend of modern environmental protection has changed from the era of green environmental protection to the era of blue environmental protection, and the protection consciousness of lakes and marine water resources needs to be improved. The "blue" environmental protection era of protecting the ocean has arrived.

The sea is to the earth, as the heart is to the human race, the heart stops beating, the mankind dies instantly. If the ocean vanishes, the earth will cease to operate! "Hong Jinshan (James Hong) said that the left bank of ZUOAN hopes to show people's love for the blue ocean through clothing display, and fully recognize the important role of the heart of the sea for mankind and the earth.

Experts said that at present, the concept of energy conservation and emission reduction and environmental protection put forward higher requirements for China's clothing industry.

Challenge.

In the next five years, low-carbon, green, environmental protection and sustainable development will have a profound impact on every aspect of clothing industry from production to sales, and even change the format of garment industry.

From the perspective of demand, low carbon, environmental protection and safety will surely become a popular value concept, which fundamentally affects the mentality and choice of consumers. This requires that every aspect of clothing production be made from design to sales.

On the left bank of ZUOAN, many years ago, this trend made a rapid response. At present, the left bank stores have specialized "environmental protection series" sales, including jackets, suits and other categories.

The "environmental protection series" is made of special fabrics, such as some polyester fibers are made of recycled mineral water bottles for the two time, and some use environmentally-friendly colored cotton.

The proportion of its "environmental protection series" in the entire product line is about 10%-15%.

Fashion is better because of environmental protection.

On the left bank of the ZUOAN, with a blue color, calling for a harmonious resonance of the concept of "low carbon" life, the new fashion life begins with environmental protection. The blue heart of ZUOAN's left bank is being read by more and more people.