"New Starting Point, New Future" &Nbsp; Spongebob Squarepants Brand 2012 Spring New Product Conference

In October 18th, Zhejiang COSCO shoes industry held a grand new start and new SpongeBob SquarePants Brand Summit and 2012 spring new product conference in Ruian Huadu Hotel, Zhejiang. More than 100 agents from all over the country came to participate in this new product fair.

At the meeting, Liu Jie, chairman of COSCO shoe industry, made a passionate speech: he said: Ruian is the largest production base of vulcanized shoes in China. COSCO shoes industry has been recognized by high quality dealers and consumers since its establishment. This time, in order to meet the needs of domestic market and consumers, the company has invested heavily in obtaining the international brand "SpongeBob SquarePants" agency. It is a strategic pformation for enterprises, and is a win-win opportunity for agents. I believe that relying on COSCO shoes products with high quality, international brand genes and professional marketing teams will achieve a win-win goal.

Luo Wei, a marketing manager, gave a detailed explanation of the spring and summer new product development concept and the new investment policy.

According to the introduction, more than 300 new products and more than 1000 color matching products were developed in spring and summer. The style of their products is integrated into the international fashion elements. They are full of creativity, fashion and personality. High quality materials are used in quality. The rubber soles are used in the soles. They are anti-skid, wear resistant and high elastic. The natural rubber latex is used in the bottom, antibacterial and deodorizing, and the comfort is very good, which is suitable for the healthy growth of children.

Quanzhou's flying brand planning company Zhuang has made detailed brand planning strategies to the participating agents. The international VI image packaging, green environmental protection, healthy and comfortable product concept, reasonable price and accurate channel positioning, and all-around brand promotion have laid the foundation for the rapid development of "SpongeBob SquarePants" in China.

After the meeting, the leader of COSCO shoes also accompanied the national agents to visit the factory in the industrial zone of Xian Jin town. The professional vulcanizing production line and high quality products were unanimously recognized by the participating agents.