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Children'S Wear Shop Management Skills Summary &Nbsp, To Help You Earn Big Money Quickly.

2011/11/4 23:49:00 16

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Summary Of Management Skills Of Children'S Wear Franchised Stores

Children's wear

There must be a market, because only children have to wear clothes, and at least three per year.

Season

To change clothes (spring and autumn can wear through, summer, winter), that is to say, the volume of children's clothing is large.

1, the location of children's clothing store is very important.

This principle is known to everyone, but the pfer fee is high and the children's clothing itself is high.

profit

This is limited, which makes it difficult to make decisions when we look for stores.

Because the pfer fee has a lot of bubbles in it. Now you get the pfer fee from other people's stores, but you may not be able to turn it out if you don't want to do it one day.

Good location, large flow of people, which can save.

capital

Doing propaganda also saves time and enhances knowledge. On the contrary, lots of areas tend to stay longer.

Especially now the competition is so fierce that it can not afford much time.

2, market positioning must be accurate.

It is impossible to do a single business now, nor is it possible to do the business of the whole market alone.

Well, at this point, you have to identify your market and know where your customer base is, and then "bombardment" with this group.

3, pay attention to children's clothing shop decoration and display.

Look at other people's decoration style before decoration, and see what are desirable.

It is better to take steps in decoration, don't be afraid to spend money, decorate grades, or sell clothes.

Lighting is also important. Good lighting can arouse customers' desire to buy.

I personally think: Children's clothing shop should not use warm light, not suitable for color, preferably with halogen lamps, cold white light.

Children's clothing should be bright, unlike adults' lighting.

Of course, in autumn and winter season, we can use some warm light to give people a warm feeling.

The display of clothes is also very particular. Different display selling points are not the same.

But children's wear is easier to sell than side hanging.

Drop out

Two, we can save noodles and have some advantages.

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A single coat, a sweater or shirt, and trousers may be better sold, and it is very likely that the customer will sell you the whole set, at least buy your jacket and trousers.

Display should also take into account the collocation of colors, and more bright and light coloured doors.

Then we should pay attention to collocation of cool coloring with warm colors, pay attention to the upper and lower colors, and the right and the left.

Of course, hang on clothes should pay more attention to the movement. You can put some paper in your pants and change the clothes hanger into shape.

In doing so, it is a bit troublesome to pick up clothes, but as long as the sales are good, what is the trouble?

4, establish membership system.

The main purpose of establishing a membership system is to retain old customers, set up files for each old customer, and offer different concessions according to the amount of consumption he consumes in the store.

For example, ask for a special holiday: Children's birthday, 38 women's day, etc., can also send some gifts, gifts should be creative, do not always send socks or something.

Send a book on parent-child education to the big clients, or the current popular trinkets, toys or something.

I am also exploring this point.

5, be willing to do propaganda activities.

Remember: advertising is to let your opponent give you the cost.

Why? Customers are coming to your store. Is your opponent giving you the advertising fee?

Originality

Actuarial costs, as mentioned earlier, are not very profitable for children's clothing.

This summer I made 8000 plastic fans with other children's photography.

My advertisement occupies one side, he occupies one side, the cost is shared equally.

These fans were sent to the school gate 61 times for free, and now I can see my advertisements in all the streets and lanes.

The benefits are acceptable.

This is just a brick.

6, about the question of counter-offer: whether or not to make a counter-offer? This is my problem of wandering repeatedly.

The reasons are as follows: no counter-offer is bad for the beginning. When I do not bargain, the business runs 60%.

But as we all know, doing counter-offer business is very tiring and is not good for future development.

But the question is, what should we do now? How to clean up in front of us? Especially for a single shop like me, it is impossible to make a counter-offer.

If more than two shops are firm, they can not bargain.

My current practice is, the general only 5 yuan, and more to the sorry, do not sell!