Autumn And Winter Clothing Prices Rise, Sales Decline

Although the cotton prices soaring all the way from the second half of last year have gone down, but from Beijing, Guangzhou, Hangzhou, Changshu, Chongqing and other places

According to Beijing Dahongmen clothing wholesale market merchants, as the production of jeans cloth average 2~3 yuan per meter, the wholesale price of jeans this year rose by 3.5%~5% compared with the same period last year.

In Fucheng mansion, Han Xiaoyu, a wholesaler who loves the snow brand down jacket, said that due to weather reasons, the sales of the down jacket sold now are stagnant. The sales of down coats in the sales band decreased by 30% compared with the same period last year, and the price increased by 50 yuan ~200 yuan, up 10% compared to the same period last year.

According to the insiders, many textile enterprises are still in the stage of de stocking. The main reason is that cotton prices have risen sharply last year, and cotton mills have been hoarding cotton and expanding production capacity. Cotton prices have fallen sharply this year, far exceeding the general expectations of manufacturers.

This also makes more textile enterprises pay more and more attention to how to get the pulse of cotton price.

As the largest clothing trade market in Jiangsu, China (Changshu) garment city is also facing the problem of rising costs, and clothing prices have also risen significantly.

In fact, the promotion of clothing prices has not brought more profits to merchants.

Baicheng Hui and long Da Fei are important brand merchants of Changshu garment city.

According to the heads of the two brands, the price of clothing this year is wholesale or not.

Pan Yan, director of the dragon clothing sales center of China (Changshu) fashion city, told reporters that this year, the wholesale price of dragon's clothing rose by 15%~20%, and the retail price rose even more, between 20%~30%.

The 100% increase was around 15%.

Chen Yan, manager of Baicheng District, said that in order to better maintain cooperative relations and brand reputation, the company would rather reduce profits and shift costs to agents and consumers.

It is understood that in the production process costs, labor costs rose by about 20%.

And circulation and clothing city facade rent increase or even higher than the cost of labor.

According to Pan Yan, some facade rents rose by 50%, and there was also a small increase in management fees.

Even if the wholesale price and retail price have been raised, it is still not enough to sustain the increase in costs, and the profits of enterprises will decline.

Chen Yan told reporters that Baicheng is a brand business, but this year's overall sales growth has slowed down, and the volume of the whole market has declined.

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Cost is soaring, sales are blocked.

Hangzhou Sijiqing clothing wholesale market this year, the wholesale price of winter clothing has generally risen by more than 10%.

Ye Mingwei, a market trader who has been doing garment business for more than ten years, said: "the logistics cost of a Korean winter clothing is about 15 yuan ~20 yuan, plus the labor cost increased at the factory level, the cost will increase by 50 yuan ~80 yuan, only because the logistics and labor cost will increase by 20%."

People who often come to Guangzhou clothing market such as Liuhua and Zhongshan eight road will find that this year, they are weaker than before.

Especially from the end of last year, the price of raw materials began to rise. From the bottom of the company's bosses to the porters, it was obvious that clothing wholesalers were getting worse and worse. Not only did the number of foreign buyers decrease, but the quantity of goods purchased also dropped significantly.

Although some wholesalers were forced to raise prices, their profits declined.

Shi Chundou, general manager of Jidi Tian Nu Fashion Co., Ltd., wrote to reporters: "for example, a year ago, we produced a garment cost of 40 yuan, marked price of 50 yuan can sell 100 pieces; now the cost rises to 45 yuan, we have to mention the price of 55 yuan, and buyers only buy 50 pieces, so that the unit price is up, but the total profit is down."

If only raw material prices rise, clothing wholesalers may not be as burdened as they are now.

A customer who spent many years in Liuhua business circle revealed that the rents of business circles also increased year by year, and the monthly rents per square metre increased by 10 thousand ~3 yuan this year.

In addition, the wages of workers are also rising.

"For our company, the wages of workers have increased by at least 10% than in the past, and there is still an increasing trend," said Li Hongfei, manager of Hongkong Annie apparel company.

In addition to the double strike of rent and wages, exchange rate fluctuations and foreign political turmoil have also seriously affected the wholesale market of clothing.

Weng Jiajun, a new yuan garment factory, said: "compared with the same period last year, our export volume has decreased by 80%. This is what I have never seen before in garment wholesale and trade for more than 20 years.

Our products are mainly exported to the Middle East. The appreciation of the renminbi has already offset the part of the sales growth, coupled with the unstable situation in the Middle East this year. Some customers have not yet taken the goods from the beginning of the year.

Aiming at blank robbery opportunities

When the national textile market is in a state of weakness, the comprehensive trading market in Chaotianmen, Chongqing, presents a situation of "two days of ice and fire, and the coexistence of cold and warm trading".

Reporters learned in the market that people who look like hustle and bustle are buying less.

Some merchants from suburban counties buy goods at wholesalers, but the quantity of goods they receive is much less than before.

Ms. Lin, a staff member of the "fashion pioneer" store specializing in children's wear and fashion, told reporters: "recently, the goods have gone up by more than 10 yuan per piece. When they are good, they sell only a few pieces a day, and sometimes they can't sell one day."

Chongqing Junxiang Clothing Co., Ltd. sells wholesale leather clothing and casual wear at Heng bin shopping mall.

Pei Guoyun, chairman of the company, said: "since the beginning of this year, the purchase price has risen by 10%~20% and the Chongqing market is hard to digest, so our business is not very good.

The goods were sent out, but they could not be paid back, and the debts amounted to hundreds of thousands of yuan.

In the same market, reporters saw a different scene in Harbin golden street.

Bai Haibo, who runs the clothing wholesale business in this street, told reporters: "Chongqing style clothing is updated faster than Hangzhou, Guangdong and Han, and the number is larger, which is in line with the northern people's physique."

According to statistics, 60% of Chongqing's garments are sold to the three eastern provinces and Beijing, Taiyuan, Xi'an, Lanzhou, Zhengzhou, Wuhan and so on.

The other 40% are sold to the eastern and southern regions, including Shanghai, Guangdong, Yunnan and Guizhou.

Reporters in Chongqing faction clothing city learned: the same price clothing, Chongqing clothing price is 30 yuan to 50 yuan more than anywhere else, sales are good.

Similarly, many clothing wholesalers in Guangzhou have begun to seek change.

Lin Bo, director of Ingrid Garments Co., Ltd., said that the company has begun to operate in various channels. Apart from taking wholesale market channels, the company has also actively established its own clothing brand. The company has participated in this year's Canton Fair to expand its brand influence, and has opened online shops on E-commerce websites, with good results.