Aoki Masahito: Those Who Dress Up Are Poor.

fashion

Aoki Masahito began to focus on the young people around him.

He pushed the street fashion of Japan to the world, and set up a street shooting format that has been widely used up till now.

Street shooting websites are popular all over the world. Aoki Masahito's three street magazine is still published every month, and it doesn't earn money by advertising.

Aoki Masahito, the godfather of street street in Japan

No matter what you think of Japanese street fashion, you should have seen more or less the street photos taken by Japanese young people.

Some people get inspiration from it, others take a curious attitude.

But there is no denying that these garish, eccentric young people, like cherry blossoms, hot springs and Kabuki, have become symbols of Japan.

When foreign tourists arrive in Tokyo, especially in Harajuku, there are always some strange strangers in the camera.

If not, then you can buy the "FRUiTS" that was published in the month. This 13 year old Japanese brand old street magazine, which is exported to Europe and America, is just like Tokyo native produce.

In December 2010, the the Bund pictorial reporter visited Tokyo's editorial office of FRUiTS magazine, and saw its editor and founder. Aoki Masahito, who has been in the street for more than 30 years, has been called the godfather of Japanese street. He listened to the development of street fashion in the Bund and the changes of Japanese young people's dressing interest.

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Aoki Masahito's studio is located on a quiet road in Harajuku, which is only 5 minutes away from the famous Hills Department on the watch road.

But even young people who are often active in the Tokyo hinterland will have to work hard to find it.

However, this is the way they usually go shopping. The most interesting designer shops and ancient shops are often hidden in crisscross alleys, which are very small and may not have the number of doors and eye-catching signs.

The tall buildings in front of them are exquisite and have a sense of design.

The ground floor is a larger clothing store, and a unit on the two floor is the studio.

As we pressed the doorbell, footsteps came from the corridor, and a man with a thin body, white hair and white beard, and a dark windbreaker and khaki trousers came forward.

He is the person we want to visit.

The 55 year old Mr. Aoki is not surprised. His studio space of 50 square meters is full of several computers, a messy conference table, and a stack of magazines packed in a box of boxes. His computer desktop has also been covered with file icons.

The street Godfather looks more like a busy graphic designer.

At present, he owns three street shooting monthly magazines, in addition to the most internationally known female street magazine FRUiTS, there are male street magazine TUNE, and the European and American street magazine STREET.

There are 4 members of the editorial department.

Now, he has rarely taken photos in person. He is mainly responsible for editing and CO ordinator. As a photographer, there are 3 girls, aged around 25, who have educational background in fashion, but they are not photographers.

"Nina, Gurigo, and Tomoyo, they all boarded FRUiTS."

Mr. Aoki said his photographer had changed several times. They used to be street photographers.

Female photographers are more likely to get the trust of strangers, let alone the identity of "coming people".

Halfway through the interview, Nina returned from the day's filming.

She was very young, dressed neither in an elegant nor eccentric manner, but was quite consistent with the identity of a photographer.

Nina agrees with her boss that it is natural that she has passed the age of weird clothes and turned from the stage to the background.

"FRUiTS" just started the publication of eighteen nine year old high school graduates.

Later, the age of the Harbin hardcore stylist continued to decline, many of them were junior high school students.

Mr. Aoki said.

The young female photographer filled the generation gap between the street patron Godfather and the street boy.

When it comes to the topic of "how much time and money the fashionable young people usually spend on the dress and where to shop", he throws the problem directly to Nina.

"I usually spend 1 hours dressing up before going out.

Many people still have a long time to go.

If you feel a little wrong, even if you have gone out, you have to go home and replace it. "

Nina seriously thought and said, "there are great differences in spending.

Fifty thousand or sixty thousand yen is very common, and 100 thousand people who buy a jacket are also there.

Sometimes, they sell the clothes that they have not bought for a long time on the Internet, and then pay for new clothes.

As for popular shopping places, Nina just turned out a magazine.

This is a special edition of the Tokyo shopping guide written by them, which is updated every two years.

All the shops in the book are recommended by fashionable men and women who boarded FRUiTS and TUNE.

"Fashion is a difficult thing. I am not very good at it."

Mr. Aoki said he only bought clothes in the neighborhood.