Clothing Industry: Its Own Quality Or Service Is The "Channel Is King".

Nowadays, the voice or opinion of "channel is king" is getting higher and higher. More and more enterprises are considering the wrong idea or idea from the perspective of overall strategy, and resolutely put their energy and intelligence into the channel. Ignoring their products or services is the most fundamental thing.

In today's market economy Under the circumstances, we do not deny the fact that products (including physical objects or invisible services) are very good, but they can not guarantee that their markets will do well. But is it bad for bad products? Although it is theoretically true, unfortunately, there are indeed some bad products in reality, which seem to be very successful, for example, at least on the surface, they earn some money. So, how can this be explained?

Enterprises have good products, that is to say, enterprises have the foundation of success, but only this is not enough. Whether enterprises can succeed ultimately needs many other efforts, such as management, operation and even days, places, people and so on.

Those very poor products seem to be "successful", but such success is not a real success. Because you have to understand at least two points: first, such success is short term and can not last forever; second, relying on bad products may earn some or even a lot of money, but don't forget, the fruits of enterprises are at least two aspects, including economic interests and social interests. Those who sell fake products and earn profits will lose their respect for them. Gain and lose virtue, gain money and lose people. Is it a win or a defeat?

How to correctly treat products and enterprises Marketing What is the relationship among packaging, publicity, channels and so on?

Let's make a metaphor. Maybe you will understand. If we regard an enterprise as a tree, then the fruit is the pursuit and goal of the enterprise (including at least economic interests and social interests). Advertising, publicity, packaging and other marketing and channels are the fertilizer of the tree. Fertilizer is essential for the survival and growth of the enterprise. However, the most important thing is whether the tree can grow up and develop in a long, true and healthy way.

Therefore, when entrepreneurs are managing and operating their own businesses, they must remember that products are your roots! Leaving the idea and consciousness of "product is the root", your enterprise is a smooth and passive water.

In fact, if your products (including physical objects or intangible services) are very poor, you can certainly get some fruits in the short term by means of excessive packaging, false propaganda and flood channels, and win some false names, but time and consumers are the real referees who test truth and final results. Over time, with more and more consumers' consumption experience and consumer communication, the final result must be that your company will go along with your products, reputation, channels and so on.

For enterprises, the right thing to do is to stick to the root of products, and make full use of fertilizers such as advertising, publicity, packaging and other marketing and channels on the basis of research and development and production of good products, so that your fruit can be beautiful, long and healthy.