How Do Small And Medium-Sized Garment Enterprises Do Well In E-Commerce Websites?

Since reform and opening up, China Garment industry It has produced many vivid and wonderful business stories. There are many practitioners in the industry: from the 80s onwards, they started selling clothes from the street to the street, starting from the wholesale market in 90s, opening their stalls, selling their own brand clothing to the whole country and even the rest of the world; entering the twenty-first Century, in order to further expand their influence, the market network has penetrated into various modes such as agency and direct operation. In recent years, the continuous innovation and development of Internet technology has brought new revolution to the global economy, and is also changing the whole business society. Competition pattern 。

Internet, interactive Web applications and electronic collaboration will gradually change the computer technology. business model As a result, the global network supply chain will gradually replace the hierarchical supply chain. Therefore, garment enterprises are facing new opportunities and great challenges in the Internet era. The advantage of e-commerce lies in increasing trade opportunities, reducing trade costs, simplifying trade flows and improving trade efficiency. For the garment industry dominated by small and medium-sized enterprises, the need to implement e-commerce is more urgent.

Small and medium-sized garment enterprises are relatively weak in scale, capital and management. E-commerce can open up a new prospect for the management and management of small and medium-sized garment enterprises. The use of Internet to win new markets, create new marketing tools and participate in competition with big enterprises is increasingly becoming a new strategic development goal for small and medium-sized garment enterprises. In foreign countries, more and more enterprises are relying on e-commerce to rapidly expand their business. Smart clothing e-commerce management system believes that the use of e-commerce such an advanced business means, first of all, we must have e-commerce website.

First, the factors to be considered in setting up e-commerce websites for clothing enterprises.

Just as enterprises should take into account the location, traffic volume and business reputation and channels, according to the smart clothing e-commerce management system, small and medium enterprises should also consider the following factors when choosing or constructing e-commerce websites: the amount of visits, only enough visits can effectively gather popularity, attract consumers, quantity and quality of business, business reputation, and so on. In addition, e-commerce websites should also consider the strength of e-commerce, such as channels, including logistics The way of payment, distribution, hardware facilities and maintenance services, business promotion support and the rich experience of developing e-commerce can be used for reference by enterprises. These are the qualifications that an excellent e-commerce website must possess. {page_break}

　 Two, small and medium-sized garment enterprises independently build electronics. Commerce website Constraint factors

For small and medium-sized garment enterprises, it is not a good way to build their own e-commerce websites, mainly because they are subject to the following factors: 1.

(1) as far as e-commerce is concerned, traditional clothing enterprises are all laymen. Their websites naturally appear inadequate in their full utilization of network characteristics. The website of many garment enterprises can only be equivalent to the "online shop" of the company. Its fatal shortcoming is the lack of scalability. Except for a few clothing companies with high brand reputation and large market share, the development space of such sites will be very limited.

(2) the rule of "fast fish eating slow fish" in new economy requires that garment enterprises learn to integrate effective resources effectively, which is an inevitable measure to enhance the core competitiveness of enterprises. Smart clothing e-commerce management system believes that small and medium-sized clothing enterprises have weak manpower, financial resources and information technology. Therefore, in the process of implementing e-commerce, it is necessary to learn to integrate effective resources.

Even though people's enthusiasm for e-commerce has been calmed down to some extent, the development of e-commerce by Internet is still a necessary way for enterprises to succeed or leap forward. The Chinese garment industry has never ceased the exploration and practice of business innovation. The changes in the business environment also provide a new reference for the growth and strategic adjustment of the garment industry. A generation of clothing people also create a business miracle from scratch.