Yao Ming Makes The Small Role Bigger. Battier: It'S A Surprise To Wear Chinese Shoes.

As a team that has never been in the first round of the playoffs in 10 years, the Rockets can be ranked fifth in the NBA fortune list, and its "Chinese element" is obviously an important reason.

Thanks to Yao Ming's joining, the Houston team has been more and more closely linked to the entire Chinese market in the past five years, and has expanded from single development Yao Ming to more aspects. More and more rocket players have been contacted by Chinese businessmen, which also has a greater potential for rocket team value.

Alexander, a smart rocket owner, bought a property in Beijing last year. And last season, we saw that this project made TOYOTA an advertising center.

In fact, there are more than one advertisers from China in TOYOTA center. Obviously these business opportunities are brought by Yao Mingwei rockets.

Besides the team, the Rockets players also realized the unexpected windfall from Yao Ming.

Battier and Hayes signed the endorsement contract with Chinese sneakers, with their own names of sneakers, which were previously treated by NBA superstars.

"These are all thanks to number 11. If I am not in the same locker room with Yao Ming, my imagination is so rich that I can not imagine that I will wear Chinese shoes one day."

Battier said that the player who was selected by the dream seven team set up the first team of the us dream team to sign a Chinese company last season.

Like Battier, rocket power forward Hayes was surprised by the shoe contract from the other side of the ocean.

"I have to admit, this is a wonderful contract."

Hayes said he signed another Chinese shoe company.

At the same time, the return of Rockets guard Steve Francis and the new rockets Argentina striker Lewis Scola were compared to another Chinese sports brand, wearing the brand shoes this season on the NBA arena.

In the current line-up of the Rockets, apart from all star McGrady and Yao Ming signing international famous brands, the other players who are attractive, attractive or have potential for growth are all "wrapped" by Chinese brands.

In fact, the investment of the three Chinese brands on four players, compared with the other teams' same class players' worth, together with the influence of CO sponsoring the same team players, can be seen that the cost performance of the four players is not very high.

But China's brand selection does not have a very high reputation of NBA players, but also stems from the four players' teammate Yao Ming's influence in a broader and deeper field.

Therefore, when Chinese brands use Yao Ming's teammates to make full use of the expansion and growth of Yao Ming's star effect, at the same time, the influence of these Rockets players in the Chinese market is far more than that of other NBA players of the same level, and the value of the entire rockets is also enhanced in cooperation with Chinese businessmen.