Wang Zhi: The First Local Designer To Succeed In Business Based On Fabric Innovation

This is a Cinderella plot: a girl born in rural Hebei, when she was young, she had no money to buy new clothes for herself, but she had the talent of dress design.

30 years later, she traveled internationally.

It was also the same time that Japanese fashion designers completed the metamorphosis.

First entry international

Compared with Japanese counterparts, Chinese kings are far more fortunate.

If Xie Feng boarded the fashion week in Paris in October 2006, as the premiere of Chinese fashion [9.65 1.47% shares, research and design, the Chinese fashion designer has been in the international T stage for only 5 years.

Despite the help of China's rapid economic development, it is still hard for China's clothing industry to get a place on this stage.

For example, there is a rule in Paris fashion week that applicants must have a studio in Paris, but few Chinese brands can meet this requirement.

In order for Chinese fashion designers to get the chance to enter the international high-end fashion department stores, the judges of Paris fashion week cancelled the threshold for Chinese designers.

Relying on such opportunities, a number of local designers, such as Wang Zhi and Wu Qingqing, emerged.

Wang has been involved in the clothing industry for ten years, but has been crowned with the name of "cutting-edge". She said it was because she was always trying to make new things happen.

Her talent in clothes was revealed in a summer school planning team in middle school, when Wang Zhi was responsible for designing dance costumes.

Afterwards, people began to tell me, "you should do fashion design in the future."

So I thought, "maybe I should go this way."

Wang Zhi said.

In those days, Wang, 32, founded his own brand "Uma Wang" in London. The brand is based on its distinctive knitted fabric. It is good at using different fabric materials and texture, emphasizing the perfect combination of detail and contour, and is highly sought after by European buyers and avant-garde magazines for its fine quality and unique taste.

She carried out all kinds of incredible development in the field of knitted women's clothing, and was very talented in the use and design of cashmere materials.

"Fabric is my design language," she said.

In the early days of his career, Wang determined his style and aesthetics from developing knitted fabrics.

The latest design inspiration of the 2011 clothing series comes from the instant feeling of the early morning of Shanghai city and the origin of a modern dance "Buto" in Japan in 50s.

She pformed her spiritual feelings through the use of fabrics into clothing that could tell the soul language.

Most of the time, the appearance on the international fashion stage is just "making a cry", and the investment of three million dollars can not wait to buy orders, but based on the innovation of fabrics, Wang Zhi easily gains commercial benefits.

The first series of Uma Wang in 2005 was shown in pure London.

In 2006, there were 11 boutiques in London offering Uma Wang series.

Today, the brand has not only appeared in BNC, which provides platform for independent designers in Sanlitun, Beijing, but also opened a physical store in Shanghai Xintiandi.

How can Chinese designers keep their pace of commercialization? In the view of Wang Jui, there are huge growing consumer groups in China, enthusiastic civil sponsors, and Chinese people's vogue new lifestyles. These are nothing but the growth of designers.

"Compared with young designers abroad, it is not easy to stand out in the mature market. China's industrial chain is upgrading rapidly, and it is particularly important to help build the platform and media of designers."

Wang says