Take The Most Perfect Step -- The Apparel Industry: The 8 Fulcrum Of Rapid Development.

China Apparel Association hosted China clothing The eight parallel meetings of the conference invited economists, sociologists and experts with high attainments in the cultural field to discuss with people inside and outside the industry. Through the discussion of the development trend, the summary of successful experience and Management The collision of wisdom is brand It provides a feasible strategy for enterprises to develop, and provides a credible direction for the progress of the industry. This newspaper will interpret the main contents of the parallel meeting to provide readers.

　　 The power of culture: direct to the soft power of the soul.

Culture is a valuable spiritual wealth created in the history of human civilization development. It has always been responsible for enriching the human mind. It is precious because it condenses the wisdom and aesthetic ability of different times and nations, as well as its unremitting pursuit of truth, goodness and beauty. Its value for posterity is to find the final destination for its own soul. The real culture is unfailing to respect, whether they are literature, art or accomplishment, or even the appearance of clothing and clothing in the presence of the world.

Culture makes the brand more powerful.

If we say that leaving the corporate culture, it is one-sided to talk about brand culture, because brand culture can not be separated from corporate culture. Zhang Rongming, general manager of Beijing Ermu Underwear Co., Ltd. believes that if a brand passes through some videos, it is not enough to pass some advertisements and spread culture, because they are inseparable from each other. This is a conjoined body. "Because the corporate culture is for the employees, for the whole company, brand culture is facing the customers, aiming at the product and the market, an inward, outward, no one can leave, and after leaving, it is not a whole."

At present, the mobile phone brand BlackBerry has a great influence on the film industry, the fashion industry, the cultural and creative industries, and many people are using blackberries because it has a very large social impact. They can see the latest photos through the BlackBerry, and share the movies with their friends, and share them with you in various ways. BlackBerry has just entered China for a long time, so the market awareness is not particularly mature, but in the fashion center, Paris, Milan and London, there are already a lot of users.

BlackBerry China President Xie Guorui described BlackBerry culture "now through mobile terminals, you can express yourself in a better way, express your culture, express fashion and express your life. Through this high-definition device, you can watch images, watch videos and view photos at any time. Through this mobile cloud platform, you can communicate with people far away at any time, cooperate with each other, and make our personal life and work better."

Huayi Brothers, as an entertainment culture company, is now moving towards fashion Huayi Brothers fashion is a newly established company not long ago, and has found some models that foreigners like to interpret fashion. Wang Zhongjun, chairman and chief executive officer of Huayi Huayi Brothers Media Corp, said: "in fact, the Chinese clothing industry is not so hot. I think it has something to do with famous models. Our famous models are fake models. Even super models earn very little. I think a star's income is too low, people do not worship him, young people do not think the famous model is very powerful. Our model has gone to a show, giving twenty thousand or thirty thousand is a good model, and one hundred thousand is a very cattle model. Such a big clothing market in China sells tens of billions of single brands a year, so large a market share does not match the income of the model. "

Wang Zhongjun also expressed the expectation that the bosses of the clothing industry should pay close attention to the Chinese models as much as possible. "If China can really produce several or more than a dozen high-income fashion models, I think the clothing industry is a rather ingenious pull, and the power of culture is here."

　 Brand culture should pay attention to dissemination and promotion.

Bosideng includes Bosideng, Xue Zhong Fei, KangBo, ice cream, double feather and upper feather six core brands. Multi brand operation helps Bosideng occupy the vast market. At the second terminal of Beijing airport, Lee Hom can see the men's Bosteng Menswear, and he will also see the advertisement of Boston. These are enough to show that Bosideng attaches great importance to brand promotion.

He Haiming, deputy director of CCTV advertising management center, said: "Bosideng has locked the weather forecast for 10 years in CCTV. Because weather sensitivity is related to clothing, the weather is hot. Boston is not feeling very well. They hope that the weather will be cold. Bosideng accounted for 20 billion 660 million of the world's most valuable brands in 2010, accounting for 20 billion 660 million of the world's most valuable brands, and the top 40% of the apparel industry in the world. This case shows that brand communication is persisting. There will be ups and downs during this period. Sometimes there will be financial crises, including bad Hongkong stock market. These problems will also have an impact on Bosideng, but its brand communication has never been relaxed.

He Haiming also talked about the men's clothing. He said: "power tyrants have a core value." one person can do a good job in a lifetime. " So since the establishment of the company, the position is clear, that is, focus on jacket for 30 years, the most important energy is on the jacket, brand communication is also on the jacket, the focus of product research is also on the jacket. In the brand communication, RIBA focuses on sports marketing. Up to now, the company has been sponsoring the 9 years of the boxing competition sponsored by CCTV on Sunday. It has done the advertising broadcast of the three World Cup and the 08 Olympic Games. Of course, the Olympic Games in 2012 will have a lot of investment. "Driving force is always concerned about sports marketing, step by step, and successfully develop clothing enterprises to use sports marketing to enhance the brand image of the first." {page_break}

　　 The spread of brand can not be separated from authoritative media. Now, the power of micro-blog's dissemination can not be underestimated.

There are enterprises on micro-blog, and now nearly 3.5 enterprises have been certified on micro-blog, and the activity level of micro-blog is very high. Sina's deputy editor in chief, Wen Jin, reflects the spread speed and influence of micro-blog in an example. How did every enterprise react to the heavy rain in June 23rd? First of all, a netizen saw such a rain. On micro-blog, he said, "there are two Durex in my bag, Durex can prevent the shoes from getting wet", and then paste the photos up. This micro-blog has been forwarded 35000 times, 5000 times. In fact, he has less than twenty thousand of his personal fans. But after his comments were forwarded to other companies in the future, his forwarding volume was quite large. The fastest reaction speed was Durex itself, and sent a reply that it was a good rainy day companion, and it took only two minutes. Wen Jin also mentioned that in this event, VANCLI fans group found that shoes were a shoe of VANCLI, socks were socks of seven wolves, but the company did not carry out deep excavation, and missed a promotion opportunity.

What is the use of brand culture? Zhang Rongming said: "a brand must let consumers buy things from him, and try to make consumers agree with his brand, some of his claims, some of his appeals. And then further through various dissemination, let it close, and let it yearn for, many consumers can yearn for, can follow it, loyal to it, this is our every clothing entrepreneur's dream. As long as we keep working hard, we can achieve such a dream.

　　 The power of mode: breaking the brand's operation code

China is not lacking in culture, and China is not short of funds. But after thirty years of reform and opening up, in the second ten years of twenty-first Century, many entrepreneurs were confused. How should we go in the future?

As time goes on to 2011, China's garment industry is facing a period of transformation. First, the fast growth of sporting goods began to increase significantly in the past few years. Lining's net profit fell 42% in the same period, and XTEP's inventory reached about 42%. Anta and 31st degree, this year's ordering plan and next year's growth plan are adjusting. We can see that the financial crisis has shifted from the financial level to the physical level. How to improve the management level? How to reduce the cost? How to deal with the impact of inflation on enterprises? The power of the model: breaking the operation code of the brand, and discussing various puzzles on the road of China's garment industry development.

　 Changes brought about by channels

Yang Dayun, President of UTA fashion group, positioned the main consumer of clothing in the preface. He said, "the top seven companies in the world are women's clothing, while the largest listed companies in China are men's wear. But I think the fashion market in the future will be the world of women." in,

As the development of cosmetics industry in the clothing branch, the white cloud tiger, general manager of Shanghai Yuet makeup Mdt InfoTech Ltd, listed a series of figures: "from January to October 2011, the total garment industry's gross output value is about 12000 to 13000 billion. Is there a big industry in China's cosmetics industry as a branch of clothing? In fact, on the contrary, we will find that the whole industry is growing relatively low in the past time, and the scale is still relatively weak, and the clothing industry is still the younger brother's role. If we pay attention to the development of the past five years, by 2010, the total cosmetic market will be around 200 billion, and the number of cosmetic enterprises in China will be three thousand or four thousand. In the next ten years, the cosmetics industry will grow at a speed of 15% to 20% every year. By 2020, the overall market of Chinese cosmetics will be close to 1 trillion, so there are many people who have great concern or huge investment in this industry.

He pointed out that for such a business branch data analysis, we can see the huge potential of the Chinese market. From the perspective of retail development, we can see that there are several major categories of cosmetics industry in China, such as department stores, circulation markets, specialty stores and e-commerce. Cosmetics have been developing very fast in the whole industry of exclusive store system and e-commerce system, and the department store and circulation market have shown a downward trend. Bai Yunhu said: "no matter domestic trend or foreign current situation, we will find that monopoly and e-commerce system will become the advantage channel of Chinese cosmetics in the future. So we are paying more attention to the development of franchised stores and how to deal with the development of e-commerce.

The white cloud tiger also said: "in the past time, we divided the development of the whole Chinese cosmetics into two stages. Before 2010, especially 08 or 09 years ago, the development of the whole cosmetic market was market driven, and the whole market was growing rapidly. After 2010, we call it the stage of management effect. Because of previous accumulation, there is a certain amount of body weight and a certain foundation. If extensive management is adopted, it will be hard to grow. "

He believes that the franchised store is also a Pyramid structure, and the upper part of the cosmetic body in Pyramid is still very weak, basically basically foreign. Generally speaking, from the perspective of the development of the whole industry and the law of international development, there are only two situations for the Chinese traditional retailing industry in the future. The first is big and strong, the other is small and sophisticated enterprises. In the future, the whole retail channel development in China basically falls into several aspects. Customer management and brand recognition are very important for brand recognition and consumer knowledge. Consumer research, brand management, brand management are like the concept of fast moving consumer goods. Whether it is suitable for the clothing industry, if we say that it may be too arbitrary, if we do not agree, we will find that there are some signs of new changes in China's clothing industry, and the upgrading of retail management capabilities.

Bai Yunhu said: "for clothing companies, if we do retail business, do we provide quick consumption? This is also a very important finding, or a trend, because we have studied 80 and 90 after the consumer group, their shopping concept is different from those purchased after 60, 70, and 50. They are very keen on their hobbies. They will buy it if they like it, and do not care how long it will last. Suddenly I am in a good mood today to buy a dress, maybe under the box. {page_break}

The road of brand power to go

Li Guangdou, founder of Huasheng Zhi Ye brand marketing organization, has his own opinion on the development of the clothing industry. He said, "a few years ago, I mentioned that the clothing brand refinement proposal, the world's 5 billion people, we average three clothes for each person, made in China become a cheap pronoun, I think since the reform and opening up, China's biggest mistake is what has not established the self-confidence of Chinese brand, the Chinese consumers are proud of not using their own brand". "I believe that the Chinese consumers are not proud of their own brand." Li Guangdou I believe that 90% people here have the tendency of foreign brands. The EU is specially registered for a commodity not a Chinese trademark. China has nothing to be proud of as a second economy. When Japan overtook Germany as the second world economy in 80s, Japanese brands had a great impact on the global economy.

Li Guangdou also said: "now we need economic transformation. Why is the development pattern of the first thirty years unsustainable? Why do we always talk about cultural power? In the first thirty years of the analysis, we mainly look at three cheap, one yuan cheap, one labor cheap, and one environmental cost cheap. With the appreciation of the renminbi, global manufacturing enterprises are transferring production bases to Philippines and Vietnam. And China strictly implements the population policy. China will have labor shortage and environmental cost changes. Now the competition in any city is real estate, and the cost of land for clothing enterprises is also rising. These three factors result in a large number of garment manufacturing enterprises in China facing life and death. Li Guangdou stressed that a rising power must have its own brand.

Wu Zhigang, President of Shanghai Maison Cosmetics Co., Ltd., believes that China will create a world-famous brand in the next ten years. Because global research knows that China has become the second largest economy in the world, and it will surpass the United States as the world's largest economy by 2020 at the latest, and will create a global brand in the first place in 2030. Fashion industry is an industry defined by the West. How to use the better resources to make Chinese clothing brand go global and dig deep into our characteristics is the key factor.

Wu Zhigang also talked about the fact that brands bring great rewards to enterprises. Nowadays, with fewer and fewer brands, the brand can be successful. This environment is full of opportunities for growth and threats to every brand and every enterprise. According to McKinsey, Chinese consumers believe that the proportion of local enterprises is increasing year by year, compared with foreign goods. The 05 year is 46% and 08 years are 53%. Nowadays, Chinese people are very confident and believe that Chinese people can create good brands. This belief is very important. Why in the past thirty or twenty years, China's consumer goods market met with the brand of the ocean waistcoat. Consumers will think that a foreign brand brings more value. Today, Chinese believe that Chinese people can truly create good brands, which is a historic opportunity for China's brand based enterprises.

Wu Zhigang said, "consumers do not believe that you can make a brand in the past thirty years, but today we have this opportunity. Although today, compared with the past, facing a very harsh economic environment, consumers have great changes in brand awareness and perceptions. We make a brand from consumers' recognition of national brand and regional brand. Today, Chinese consumers have confidence in the optimistic recognition of Chinese brands. In the future, only strong brands will have the chance to survive in the future. What brands can survive? For example, high visibility, long-term continuous selling, more repetition and firm characteristics are the basic signs of strong brands. In contrast to the brand characteristics of garment industry, in addition to high visibility, repeated users and other competitive brand advantages are very weak. For us, what we need today is not just brand, because there are tens of thousands of brands in the market, consumers are familiar with only a few brands, and only brands can not cope with future competition.

The way to success is to constantly surpass yourself. Every stage of a business has the key genes for success. As long as you find the key to your success, know the key elements of the success of the times, and carry out scientific management, you will create an unparalleled brand of prosperity.

　 Transnational forces: planning and operation of global resources

Since the reform and opening up, with the gradual development and growth of the domestic textile and garment industry, China has now become the largest consumer and exporter of textile and clothing in the world, and the potential of the market has brought international brands to the forefront. China has obviously become one of the markets that many international brands have created miracles and can never be abandoned.

Watanabe Shoji, consultant of L Inc SA, said that in the past, China had been exporting to other countries, and now some low cost countries began to export their products to China. More and more high value-added products from developed countries in Europe and America have come to China. They have very famous brands and great designs. {page_break}

　　 International brands prefer Chinese market.

33 years ago, Pierre Cardin began his adventurous journey in China. After that, multinational brands have become a powerful force that affects Chinese fashion. Their influence on China's clothing industry and people's life concept is everywhere, and become a very dynamic force in China's garment industry. At the same time, multinational brands are also deeply influenced by China. China's huge production capacity and consumption capacity have changed the global production layout and market structure of multinational brands.

International top luxury brands such as DIOR and HERMES have been stationed in the Chinese market for many years. In addition, popular civilian brands, such as ZARA, H&M and UNIQLO (UNIQLO), have begun to rush to the Chinese market and have been sought after by Chinese.

In 2007, ZARA officially entered the Chinese market. At present, ZARA stores have covered 35 cities, including Beijing, Shanghai and Shenyang, with a total of 42 stores. Wang Xiangsheng, President of CFC international fashion brand development management center, said that the sales volume of ZARA in Shanghai stores is up to 800 thousand yuan a day, which is equivalent to the total sales of 80 Chinese clothing brands.

Compared with ZARA, the Swedish brand H&M entered the Chinese market earlier. As early as 25 years ago, H&M entered the Chinese market through the choice of Chinese suppliers. Since 2007, H&M has been stationed in mainland China, first in Shanghai and Nanjing. According to the H&M annual report 2010, the sales volume of the brand in China last year reached 4 hundred million, and its annual growth rate ranked the top five among the 30 countries of the company.

Japan's brand UNIQLO is relatively late to the Chinese market, there are about 35 in China, but for the entire group, the growth rate and profit margins of UNIQLO are very important.

With the good response of international brands in the Chinese market, more and more designers who are famous for their design are also optimistic about China and start to seize the domestic high-end customized market. For example, the spokesperson for the image of Paris, France, the star designer Nathalie Gargon opened stores in Beijing, Shanghai and Nanjing, and the famous British designer shoes brand Jimmy Choo will open 50 stores in China.

Decathlon, from France, tells its development in China with its own experience. Qian Maobin, general manager of Beijing District, Decathlon, said that at present, Decathlon has 34 shopping malls in China, which are distributed in 16 cities, as well as a global logistics center. "Decathlon's vision in China is simple, and it is expanding the retail business in China by opening Decathlon shopping malls. We hope that the Chinese people will enjoy a low price. At the end of this year, Decathlon will break through 40 stores. In the future, we hope that there will be 999 shopping malls in China.

In addition to the international brand's fondness for the Chinese market, Wang Xiangsheng said domestic enterprises are also keen to bring foreign brands into China. "One reason is that it is easier to open up the market, especially the high-end market. On the other hand, it is a door with a learning mentality and hopes to open the international market. Ten years ago, Merrill Lynch had made an analysis of China's market. They believed that the most effective way to open up the international market was to import foreign brands, while cultivating a brand of foreign origin in China and then entering the international arena.

Revelation of international brand in China

Donghua University professor Bian Xiangyang believes that with the rapid development of China's economy, China's international brand is not only a production base and consumer market, but also an important channel for international brand financing. Such a change will create more opportunities for China's garment industry, and our local clothing brands will also grow rapidly and mature. "We should think about how to get along well with international brands and expand the market together. Like Beijing and Shanghai, they have put forward the construction plan of the international clothing capital, giving enough attention to the fashion industry dominated by clothing.

Taking a comprehensive look at the international brand in China, Bian Xiang Yang summarized his strategy in China as follows:

First, business strategy. The international brand basically adopts the form of direct operation, franchising and sales affiliate in the Chinese market. Direct business is done more and better than luxury goods, because luxury goods have their own characteristics, and the total number of stores is small, so they can be well controlled, such as Dior, Armani and so on will set up their own sole proprietorship companies in China to do these things.

Garment brands often adopt the form of "direct investment + cooperation with Chinese enterprises". Clothing brands need larger stores, although China's foreign capital is open, but the business area exceeds a certain number will be declared to the Ministry of Commerce. For example,

ZARA's demand for shops is particularly high. Basically, men's wear and women's wear are all above one thousand square meters. This form is taken because of a limitation of our national policy.

At present, a common way of running international brands into the Chinese market is franchising. After all, there are still many international brands who do not understand the Chinese market and hope to expand the market through cooperation with Chinese partners.

Second, product strategy, which is mainly reflected in the design, production and planning of international garment brands. For example, H&M has a sales design team under the guidance of the global design plan to make it more suitable for China's needs.

Pierre Cardin's influence on China is not to import western brands, nor to sell French clothes to China, but to investigate the size of Chinese men, and then modify the version. Pierre Cardin's success in China is not only that China has a million households in the initial stage of reform and opening up, but is suitable for the shape of Chinese men.

High-end luxury goods such as France and Italy are basically built in Europe, while entry-level manufacturing is not avoided in China, and ordinary brands take advantage of the advantages made in China.

Commodity planning has become an issue of great concern to international brands. Many international brands will set up planning departments in China, and then distribute products to different parts of China. Popular fashion brands will adopt the way of "buyers + design assistants".

Third, sales strategy. At present, the sales of international brands are mainly shopping malls. Bian Xiangyang believes that international brands have a great advantage over Chinese brands, that is, they are good at using images to create psychological advantages. In fact, psychological advantage is a fantasy. It is through a brand association, with an interesting story plus very infectious advertisements, plus a distinctive product, to combine these things together to make a mirror image, and form an attractive image in the minds of consumers. Now, many international giants also like to use Chinese elements to give us emotional resonance.

In addition, today's foreign brands are gradually expanding from Beijing, Shanghai, Guangzhou and other tier cities to second tier cities, becoming a major source of revenue for their sales. At the same time, in order to better control the development and maintain image in China, many international brands will gradually be established in China's franchise and other channels. {page_break}

　 The power of Technology: the equation of industry ascending

In the critical period of the transformation of China's garment industry, the whole industry has gradually entered the era of integrated innovation of the whole industry chain. From the production of clothing materials to clothing design, production, logistics and sales, every link is indispensable to the support of science and technology. Technology has become an important cornerstone for the apparel industry to become a garment power.

Technological innovation is the key.

Ma Junru, senior expert of the Ministry of science and technology, said, "the two words of" innovation "and" globalization "are creating unprecedented opportunities for development. At the same time, this is also a development advantage of our garment industry. Technological change and globalization are creating a series of unprecedented opportunities for development, and we can succeed if we want to seize them. Ma Junru believes that enterprises directly connect to the market is the main body of innovative products, so the main force of industrial innovation should be enterprises, and this process also needs to be completed by enterprises.

In Ma Junru's view, knowledge can create wealth from the end of 1980s to the end of twentieth Century, and knowledge is an innovative activity. Today, innovation is developing globally and has become a driving force for development and progress. In this new stage of development, we need to innovate in the global integration of resources, not just ourselves. "Before, enterprises should organize their own production on their own industrial scale. It is now necessary to organize production in the world, sell products to the world, and enter into a new stage of globalization leading by innovation.

According to the United Nations statistics, multinational companies currently account for 93% of the world's intellectual property rights, accounting for 71% of the total economy and 73% of the total trade. Intellectual property is actually the result of technological innovation of enterprises, and the rapid development of transnational corporations reflects the globalization process. Therefore, modern enterprises must use globalization to create the core competitiveness of enterprises in the global market with technology, and create innovative business models to cope with future international competition.

In 2004, internationally renowned consulting firms conducted research on 1000 multinationals, and found that the R & D investment of these companies was US $384 billion, which accounted for 5% to 7% of sales. Only by constantly developing R & D activities and developing new technologies can new products be continuously marketed.

"When our country is building an innovative country, our country has made a great strategic decision, that is, building an innovation system that takes the enterprise as the main body, the market as the guidance, and the combination of production, teaching and research." Ma Junru said.

The importance of technological innovation is self-evident, but in the face of the current information explosion era, how should we revise our scientific and technological consciousness? Chen Jinpei, director of the enterprise services division of Alibaba, believes that in the information age, all people are closely related to data, and everything is also centralized and digitalized. Data has become the most important asset for an enterprise to run. In the best time of China's stock market, Ma Yun told us that the economic crisis is coming soon according to the global trade data Alibaba has grasped, and the data are also a barometer for future market. The foundation of data is the integration of industrial chains. All business operations are built on data and closely linked to the industrial value chain.

Chen Jinpei said that for clothing enterprises, no matter how well your clothes are actually done in the real market, if they are sold on the Internet and the digitalization of clothing is not good enough, clothing will not be sold. "Enterprises that run a little larger can not run without ERP system. Alibaba, including companies, is really afraid that it is not the factory buildings that fall down, but the factory buildings can be rebuilt and the real fear is data loss. As for banks, data leakage is a real worry. Data become the most important asset in this era. {page_break}

The advent of the cloud computing era

The most significant trend in the information age is the advent of the cloud computing era. "In the future, there are only three parts in manufacturing, one is manufacturing cloud, and the other is that I make all the resources, which is called cloud computing. After that, there must be cloud manufacturers. Next is a real manufacturer. Manufacturers should make use of knowledge and network, and make manufacturing resources with manufacturing cloud, operators and service providers to complete the manufacturing and service of clothing products." Wen Lisheng, deputy director of the national garment design and processing engineering technology research center, said.

Chen Jinpei, director of Alibaba Business Services Division, believes that cloud computing can help massive data work. The concept of cloud computing is somewhat similar to the urban public transit network. Many enterprises do not have the ability to invest in building a complete network system. This will be very costly. Just like building a power plant today, it can not be built up. In the future, because of cloud computing, it will be relatively easy to enter the field of e-commerce. In fact, a lot of things should not be built at the very beginning. This is risky and costly. It will be better to rely on some third party platforms.

Because with cloud computing, you will find that things that depend on the social business system have changed. Chen Jinpei said: "industrial enterprises must rely on railway transportation and electricity to communicate with each other by telephone. This is the commercial foundation that was originally relied on. But in the information age, with the development of Internet, enterprises must rely on data system and integrity.

Wen Lisheng introduced that cloud computing has many services and can provide services such as design, processing and operation for different manufacturing enterprises at any stage. To achieve this level, various garment enterprises must go through the cloud making of all kinds of clothing manufacturing resources, such as cloud resources of clothing software resources, cloud resources of hardware resources, cloud of information and knowledge, etc. Clothing software is easy to do, but how does clothing hardware such as lathes and sewing machines become cloud? For this reason, Wen Lisheng believes that virtual cloud technology can be used to solve them.

Wen Li also introduced that clothing enterprises in the future development process is a large-scale enterprise cloud manufacturing and cloud services, mainly integrated services within the group, one is regional or regional cloud manufacturing, cloud services.

The production and development of enterprises can not be separated from technological innovation. Similarly, the management and operation of enterprises need to "subvert traditional thinking and create competitive advantages". Han Yongsheng, Professor of management at Graduate University of Chinese Academy of Sciences, said: "at present, many supply chains still stay in the short-term thinking and pursue the benefits of production, but in fact, the direction is wrong, they should be subverted, and they should not pursue the scale effectiveness. We must pursue the sales efficiency and reduce the inventory substantially. This is the logic we should follow." Professor Han suggested that enterprises should clarify the needs of consumers, establish a rapid response mechanism, and cooperate with all forces to support this mode of operation. Over time, the supply chain can also change the world.

Cai Minqiang, chairman of Guangdong Rui Rui group, said that clothing companies should continue to move forward, only with the help of science and technology, can they reach the perfect step. The power of technology shows that every enterprise must develop, move forward, and must link up its current production, operation and technology, especially in the age of information age and every industry.