&Nbsp, Behind The Marx Coat, Is Selling 600 Pieces A Year To Earn Money.

It is said that there are two pieces.

More than ten pieces of fur for female customers.

On the evening of November 7th, the Lantern Festival began.

In a fur monopoly shop on the WAN Song Yuan Road in Hankou, Mr. Li, who was rarely returned to Wuhan shop, took a pipe and sat idly on the sofa, looking at the customers who came to search for goods.

After two customers came into the shop, the salesmen who wore beautiful mink beauty did not show much enthusiasm.

When another female customer opened the shop door, the beauty salesmen immediately shouted out her name and greeted her graciously.

"That's the fact. We are dealing with familiar customers."

Li boss told reporters without a trace.

The reporter saw that the customers who choose to buy mink in the shop are not as crowded as they are, but they are not as few as reporters imagined.

Those familiar customers are filled with the taste of successful people, the wearing of the texture, the elegant makeup, and a mink picked by hand. The price is 10 thousand yuan.

3 hours later, the mink in the shop had been bought two pieces.

Lee's mink shop is a microcosm of fur consumption in Wuhan.

In the Wuhan square, a few hundred meters away, miss VIP, a shopping mall personage, told a story about a customer.

It is said that the VIP has its own business and its economy is prosperous.

In September, it was not cool yet, and the fur of Wu Guang was already on the counter.

It is said that the VIP came to a certain brand counter and swept it over at once. It immediately met a more than 40 thousand mink coat and bought it immediately.

If you want to ask how many fur plants there are in the VIP family, Miss Ping, who has a good relationship with VIP, answers the question without hesitation: "ten pieces! She will buy one at least every year."

There are many such customers described by Miss Ping.

Reporters learned that most of their identities were entrepreneurs, upstarts, civil servants and so on.

"Entrepreneurs love to wear marten outside, and civil servants love to wear mink in it."

Sell 600 pieces of fur a year to make a profit

Needless to say, expensive fur, especially mink, is an absolute luxury.

With the growth of the new rich class, China has become one of the largest countries in the world with the largest production and consumption.

10 years ago, Li began to do mink clothing business.

In the past, exports accounted for 70% of his business, but his business direction changed from the year before last.

On the one hand, the financial crisis has seriously affected exports. On the other hand, the growing new rich class has become a strong domestic demand for fur fever.

Today, Li boss's mink coat from Shenzhen factory sells 70% to China.

"If you want to ask me about the market of Wuhan mink, I will prove it."

Today, Li boss has his own mink factory in Shenzhen, and he lives in Hongkong for half a year in a year. Occasionally he goes back to Wuhan to see his friends and look at his shop.

Like Li boss, Zhejiang businessmen from northern Hankou saw their vision abroad a few years ago. As the export continued to decline, the owners everywhere looked for the market and turned their eyes to the mainland.

Not long ago, more than 100 leather and fur traders from Zhejiang, China's fur and leather home, moved the "window" to Hankou north, hoping to get gold from the largest consumer market in Central China.

{page_break}

However, the price of fur is high, but the profit is very high.

It has been revealed that the profit of the mink coat is only between 10% and 15% of the original price, and the price of the mink coat can reach 30% to 40%.

If the marten is sold slowly, the capital is slow and the turnover rate is low, many small and medium mink merchants can not afford it.

It is not a bad situation to sell at least 600 pieces a year, and the sale period of marten is only this winter to the spring and half year.

If it is not cold, it will not sell.

As Li boss said, "people who play mink want to play, the threshold is not low."

Buying fur needs to know a little bit of fur.

Not everyone can enter the fur market, nor is it easy for anyone to buy a good marten.

Whether in the shopping mall, north of Hankou or the boutiques on the street, there is no difference between the fur and the grass at first glance, but the price is quite different.

Mao Xuyang (a pseudonym), the owner of a mink shop in Wuhan.

He once gave reporters two mink coats, which are exactly the same from color to style, and asked reporters to guess the price.

The reporter thought that the price of the two pieces was almost the same, but Mao Yuan Yang told reporters that a more than 8000 yuan could be sold, and the other was less than 10000 yuan, losing money.

"The average mink has the same type and color, and the difference is possible from 300 yuan to 3000 yuan, or even higher."

Mao Shun Yang said.

This means that if a person does not know a little "fur", he will probably suffer losses in the process of buying fur.

Xiang Peiqing, President of Hankou North Haining Leather City Chamber of Commerce, said that for the fur like fur, there is no fixed standard in the country for reference. It relies on the experience and knowledge between manufacturers and consumers. This accumulation period "I have to take nearly 10 years".

Reporters interviewed a number of people in the industry learned that when choosing marten, we should first learn to judge whether domestic mink or imported marten.

At present, there are some businessmen in the market that use domestic mink to pretend to be imported mink and sell high price.

Compared with domestic mink, the mink made in the United States and Denmark is usually three to 40% or even higher.

Generally speaking, the domestic mink is relatively hard and its softness is slightly inferior to that of imported mink.

Imported mink is relatively smooth and glossy, while domestic mink has a rough feel.

Customers will also judge whether the mink hair or male mink hair.

In general, the hair of the female mink is softer and thicker. The ermine hair is upright and upright, while the fur of male mink is relatively thick, with different lengths, and the handle is also astringent.

In addition, if the mink fur is reverse wool, it will appear more glossy and glossy.

Because of the high price of marten clothing, the sales update rate is not fast, which has caused a lot of inventory.

When buying mink fur, consumers can sniff "old and new" with their noses.

Generally speaking, good marten will add chemical softeners after skin washing and air drying. This will make the marten scent smell, and it will last for months.

If the smell is smelled, it may be that the processing time is limited. The time limit for preservation of such mink coat will be discounted.