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Fifth Executives Resigned Or Failed To Brand Remodeling During The Li Ning Co

2011/11/14 14:10:00 19

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According to media reports, 13 days ago, the original

Lining

Xu Maochun, chief product officer of the company, will no longer hold the post and formally quit Lining.

This is the fifth Li Ning Co executives to leave this year.

The Li Ning Co issued a notice in the middle of last month, saying that the original Lining

brand

Chief product officer Xu Maochun has resigned for family reasons and will take effect in November 13, 2011.

At the same time, the original Li Ning Co government and external public.

Affairs Department

Director Zhang Xiaoyan also said he had left the Li Ning Co.

He himself said that leaving with Xu Maochun almost at the same time was only a coincidence in time, and resignation was also a personal reason.

Prior to this, in May this year, former Lining's chief brand official Shiwei, chief operating officer Guo Jianxin, Wu Xianyong, general manager of Lotto division, and other core executives of the company left one after another.

At that time, the Li Ning Co said in a statement that the three people were resigned individually in the past two months on the basis of their personal development needs, which is a normal change of management personnel.

All these arguments remind us of the recent big layoffs of BYD.

Zhang Zhiyong, chief executive of Li Ning Co, once admitted: "we recognize that the brand remolding really failed in the third quarter of last year, and the board was not satisfied with the result."

After the failure of brand remolding, the Li Ning Co proposed at the beginning of this year that it will take the initiative to carry out forward-looking adjustment in the implementation of strategy.

In this process, the adjustment of organizational structure and management is a normal phenomenon.

The group has sufficient talent pool to meet the needs of business development and ensure stability.

As a result, two major personnel changes occurred during the year. The industry has speculated that it is related to the failure of Lining's brand reconstruction.