Why Are Consumers "Aesthetic Fatigue" For Clothing Promotion?
Why are clothing sales promotions often done and consumers still pay? Any business promotion means profit as the ultimate goal. When consumers are shopping, the most concerned is how to purchase the most valuable goods at the lowest cost. Regular sales promotion methods are used every year, and many of the benefits are too much moisture, and consumers will naturally feel "aesthetic fatigue".
Wisdom news
clothing
The software Xiaobian summed up the behaviors that made consumers most willing to produce immunity and resistance to clothing promotion.
1. the fictitious original price: the coat that sells 600 yuan before the promotion, after hitting the original price to 850 yuan, then hit thirty percent off, actually not giving up the profit.
It is a typical price cheating behavior.
We should know that many consumers are very sensitive to many new items. If your price is faked, consumers will surely know that naturally, the weary immunity of clothing promotions has been aroused.
Resistance
。
2. the gift is not true: for example, "buy one get one", then play the "Limited gift, give away."
Clothing terminal stores are often offering less gifts than advertised.
Some consumers go shopping on the first day of sales, and they are told that the gifts are over.
Such an obvious act of giving false gifts can easily irritate consumers.
3., publicity is not true: some businesses have launched a number of publicity campaigns to attract consumers. But before the counter, they found that most garments did not take part in the activities. Only one of the old fashioned shelves was offered discounts and discounts, and the number of codes was uneven.
4. refund limit: part of the business returns.
Promotion
Activities, set many restrictive terms and conditions, and even provide promotional products do not provide a replacement service, a clear violation of the relevant provisions.
Moreover, the use time of the coupon is often limited to half a month or a month, which is a typical compulsive consumer shopping behavior.
Clothing stores in the promotion process has the above false behavior, so that many consumers for promotion of immunity and resistance.
When the clothing store was actually promoted, not many people patronized it.
Smart clothing software reminds: clothing stores need to promote sales promotion when they are promoting sales, so that consumers can really enjoy the benefits in the shopping process, and consumers will become.
Repeat customers
Recognize and participate in the promotional activities of the clothing store.
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