"World Jeans City" Is Added To The New Army &Nbsp; Global International Water Test Korean Clothing.

Recently, the global international textile and garment trading center, invested by Guangzhou Jiajun Global Market Management Co., Ltd. (hereinafter referred to as " Global International "Officially settled in Xintang Town, Zengcheng, Guangzhou. This professional market dominated by Korean clothing has added a new force to Xintang Town, the world's jeans city. As part of the breakout of Xintang's textile industry, Ding Li, a professor at the Guangdong Academy of Social Sciences, believes that the idea of "the Korean clothing and clothing industry to promote the pillar of Xintang clothing" is quite new. He believes that as a transport hub in eastern Guangzhou, Xintang town should take advantage of this advantageous position to speed up the upgrading. Transformation And thus become a window for the textile industry between Guangzhou and Dongguan.

New Fashion Trading Center settled in Xintang

As a manufacturing city in the eastern part of Guangzhou, the Xintang town of Zengcheng, Guangzhou, has been famous overseas for its "world jeans city". At present, 40% of the cowboy garments exported by our country come from here. In 2008, Xintang town was in the economic zone. financial crisis China is still able to grow against the trend, achieving a total industrial output value of 55 billion 280 million yuan, an increase of nearly 20% over the same period last year. Recently, a new force, global international, has been ushered in. It is understood that global international is the "concentration" of Xintang town. Management "Zero batch one" sales mode "new work".

In fact, with the financial crisis triggered by European and American debt, the small and medium-sized enterprises in Xintang Town, which is mainly made up of jeans and garments, are facing unprecedented challenges. Li Nengjian, mayor of Xintang Town, admitted to the new express reporter that under the financial crisis, the soft rib of Xintang's textile industry has gradually revealed that the traditional and single production and sales mode has been unable to meet the requirements of market development. The industry must transform to three dimensions and internationalization. The settlement of global international also shows Xintang's "trial water" new sales mode. It is reported that global international is currently the only property selling shop in the wholesale market in the world, with a total construction area of 24 thousand square meters and about more than 2000 shops.

Prior to that, Xintang town is also constantly looking for opportunities. For example, in 2009, the Xintang cowboy has been hand in hand with Alibaba to seek "North". At that time, Zengcheng Xintang Town People's government, Xintang international cowboy City, Xintang cowboy culture communication company and Alibaba Network Technology Co., Ltd. signed a strategic cooperation agreement, set up an online industrial cluster e-commerce platform for Xintang town cowboy enterprises, so as to enhance the professional market of Xintang town cowboy.

Leveraging Korean clothes and breaking out

Unlike the "cowboy" that Xintang town has been playing the main role, global international will take the wholesale of Korean clothing as its positioning. According to the relevant person in charge, the goal of global international is to promote the clothing pillar of Xintang town with Korean clothing and clothing industry. Ding Li thinks this idea is quite new, and he analyzes, "first of all, the Chinese people prefer Korean clothing to the feasibility of this idea. Secondly, in the process of industrial transformation and upgrading of Asian countries, the Korean model is relatively successful. Global international can borrow Xintang town as a transit place to introduce Korean clothing to attract the South Korean boss to settle down in Xintang town. At the same time, it can also introduce advanced textile technology in Korea to speed up the process. Industrial upgrading "

At the same time, as part of Guangzhou's eastern hub of transport, Zengcheng has to mention that Xintang's geographical location is unique. First of all, the intercity light rail linking Guangzhou and Guangzhou will set up a site in the high-end business district of Zengcheng Development Zone to become a hub for joining Guangzhou. Secondly, Metro Line 13 and line 6 will also open a site in Zengcheng to strengthen the link between Zengcheng and the urban area. In Dingli's view, in the future, global international can break through with Korean clothing and dress, and create a window of textile industry linking Guangzhou to Dongguan. {page_break}

But Ding also mentioned that if we want to make universal international a real Korean clothing distribution center, the government should give support to the introduction of foreign businessmen.

It is understood that, as the future hub of the eastern traffic, besides the Guangzhou Guangzhou deep intercity light rail and the subway, the end of the Guangzhou SR high speed rail will be located in the Zengcheng development zone. As one of the industrial bases, the traffic planning has gradually begun to take shape.

Old business is upgrading.

In fact, in addition to the development of "new industry", Xintang town has also been upgrading and upgrading the "old industry". When inspecting Zengcheng, Zhang Guangning, the Standing Committee of the provincial Party committee and Secretary of the municipal Party committee, once mentioned that we should integrate Xintang into the planning of the core area of the comprehensive gateway in eastern Guangzhou, and integrate Xintang's industrial upgrading with the whole industrial transformation and upgrading of Eastern Guangzhou.

At present, Zengcheng is planning to build the three public technology innovation service platform of the "research and development center, testing center and information exchange center" of the jeans industry. In the 2011 government work report of the Xintang town government, it was mentioned that during the "12th Five-Year" period, Xintang town will transform and upgrade the traditional manufacturing industries such as textiles and garments, and take the Xintang cowboy Trade City as the core, and build a denim clothing distribution base integrating clothing wholesale trading, technical services, cultural dissemination, product distribution, warehousing and logistics, tourism and shopping.

At the same time, Zengcheng is also gradually standardizing the management of highly polluting textile industry. In addition to strengthening the standardized management of scattered, small and chaotic enterprises, it also focuses on bleaching and dyeing enterprises, and carries out "zero tolerance and full accountability" for illegal behaviors such as straight row, theft and discharge, so as to enhance the level of industrial development as a whole. After the approval of the Guangzhou municipal government and the approval of the Ministry of environmental protection, Xintang town has set up an environmental protection industrial park for bleaching and dyeing industry. At the end of last year, the Xintang bleaching and dyeing enterprises were moved to the park, and the central heating, water supply and centralized sewage treatment in the park were carried out.

Ding Li, Professor of Guangdong Academy of Social Sciences: there should be division of labor between large and small enterprises.

Ding Li, a professor at the Guangdong Academy of Social Sciences, believes that the economic crisis has made the export textile enterprises face a grim situation. There are two main reasons: first, the debt crisis in Europe and the United States has led directly to the reduction of orders in export enterprises; secondly, the rise in the RMB exchange rate has also led to the tightening of export enterprises' profit margins. "Once an American scholar said that the financial crisis was 35 years short and 8 to 10 years long. Therefore, like Xintang Town, manufacturing enterprises with export oriented enterprises should accelerate the adjustment and upgrading of industries."

For this reason, Dingli put forward suggestions on the division of labor between big and small enterprises in the summit of the first clothing industry development summit in Xintang. "The problem now is that there are more situations of single business among enterprises, big businesses and small businesses are doing the same things. Small businesses do OEM and big businesses do OEM processing." Ding Li believes that under the financial crisis, big enterprises should do well the role of the leader and encourage large, medium and small enterprises to work together and support each other instead of fighting for jobs.

On the other hand, Ding Li believes that the second problem faced by SMEs in Xintang and even China as a whole is "honesty". "Once the economy prospered, SMEs did not need to consider bank credit at all, but now their capital chain is in trouble. Because of the irregular operation in finance and taxation, the problem of credit difficulty of SMEs has emerged again." Ding Li said that SMEs should make standardization in all aspects through this financial crisis, so that enterprises can emerge and enable enterprises to become citizen enterprises.