Japan's Textile And Fashion Industry Is Recovering But The Economy Is Expected To Slump.

According to a questionnaire survey of the textile fashion industry, the consumption situation is once again in the doldrums after the summer heat and the peak demand after the disaster. The survey was conducted on 6 September 27th ~10. Participating industries include 23 manufacturers of fabric fabrics, fabric processing plants and textile businesses, and 43 garment manufacturers and wholesale enterprises. Fashion accessories There are 12 enterprises, 47 retailers and developers, and a total of 125 enterprises.

The questionnaire showed that fashion consumption in July ~9 months was less than 40% in the month of April compared with ~6 months in April. It was considered that only 25% of the total questionnaires would be increased in October, and 65% of respondents said there was "no change". For the whole IFO Business Climate Index In July, ~9 accounted for 40.3% of ~6 months in April, up 3.8 percentage points from the previous quarter. The "deterioration" was reduced by 19 percentage points, and the "no change" accounted for 49.2% of the total. More than half of respondents thought that the previous or future prosperity index showed a "downturn" or even "no change". We can see that the consumption climate index holds Pessimism Enterprises with a view occupy the majority.

It is believed that fashion consumption in July ~9 decreased by 7.4 percentage points from 39.3% in the previous quarter. The "no change" increased by 12.3 percentage points to 46.7%, of which more than 40% enterprises thought the "bad situation" is still "continuing". The reason why the fashion consumer market is stagnant is that the summer heat market has already been over, except for the summer sales promotion. The sales of autumn clothing did not show peaks, but also the elements of the cooling consumer market, such as the nuclear leakage and the appreciation of the yen, also caused the macro economic environment to become very strong. severe 。

But the main reason for the stagnation of fashion consumption is simply the seasonal reason or the lack of confidence in the future economy. However, it is clear that consumers are gradually coming out of tight consumption. Recently, the consumption market of high luxury goods has been warming up. Most people also believe that the impact of the earthquake on the economy has obviously weakened.

The proportion of fashionable consumption in October ~12 months in July was better than that in July ~9, accounting for 25.4% of the total, down by a percentage point from the previous quarter. But more than 6 of enterprises believe that the fashion consumption in October ~12 months will not change much compared with that of the previous quarter. 35% of these enterprises believe that the recovery trend of ~9 month in July will continue.

Sales in department stores continued to decline compared with the same period. It is difficult to predict the extent to which negative factors such as weather change and stock market downturn will affect consumption. But it is certain that Japan's post disaster consumption has been basically free from the impact of the earthquake.