The World Shoe Industry Is Eager To Master Market Dominance.

Global

According to Mangione, the average footwear consumption per person in the United States ranks first, with an annual consumption of 7.5 pairs per capita.

The European Union ranked second, with an annual per capita consumption of about 4.5 pairs.

China is one of the countries with lower consumption per capita footwear industry, with an annual consumption of 2.7 pairs per capita.

He stressed: "the industry should pay more attention and analysis to China's problems, because the local market will have an index growth rate of about 20% in the next few years.

Mangione's view is that Asia will continue to play an important role in leather manufacturers.

Augusto Sampaio Coelho, chairman of the Brazil Leather Industry Advisory Committee, stressed that China's emerging middle class is worth analyzing, and one of the consequences of the growth of these middle classes will be that Asian supply of domestic market may restrict their exports.

Shortly after that, Vito Artioli, chairman of the European footwear industry, highlighted the upcoming challenges in his speech and called for special attention to the need for bilateral agreements between leather industry and footwear industry, especially between the EU and the Mercosur.

"Another problem is related to the value chain," he said.

In many countries, the industry is at risk because export taxes have a direct impact on business.

It is necessary to integrate the industry. We need to consider mutual benefits. "

Artioli cited the fact that the consumption of red meat around the world is decreasing, which may have a long-term impact.

Similarly, Kenya Mwinyikione Mwinyihija, director of an African leather company, emphasized this fact.

Now, more than 7 billion of the world's population should be expanded in the global footwear market and the leather industry.

He said, "this new situation will have adverse effects on cattle farmers in many countries. In view of this, we must discuss.

It is estimated that by 2050, the population of the earth will reach over 9 billion.

Demand for footwear will continue to grow, and we have to consider all relevant effects. "

According to Mwinyihija, natural raw materials will continue to have great attraction, and consumers will be willing to pay for quality products.

For Mike Redwood, a British Professor, the Italy case can serve as a reference for other countries in the industry.

"There are many other countries in the world that need to learn from Europe in terms of commercialization," he said.

Europeans know how to increase value and invest in image and promotion.

I believe that leather positioning is correct in this way, so as to emphasize its quality, not just as a commodity. "

According to Redwood.

Consumers already know the difference between quality products, and understand the noble characteristics of animal fur.