All Customers Run Fast: Hot Impulses Under Cold Conditions

Capital faces turn cold, B2C giants can not bear to endure.

Last Weekend,

All customers are interpreted as

All passengers run fast

On the 10 day, Liao Bin, CEO, announced publicly that anyone had submitted the listing application on the 5 day of this month, and that it will pass the approval next month.

He said, this is the B2C circle privately recognized news.

The official is silent.

A person familiar with the matter has confirmed to the newspaper that it is basically reliable.

It is reported that everyone inside has claimed to be in a silent period.

In mid year, foreign media reported that it plans to go public in the fourth quarter to raise $1 billion.

At that time, the news said that all customers have appointed CICC, Citigroup, Morgan Stanley and other 5 investment banks as underwriters.

Van IPO launched one year ahead of schedule, before it plans to go public at the end of 2012.

People speculate that customers are out of money.

At the beginning of this year, Chen stressed that listing is not a top priority task.

At that time, he was full of confidence and had to sell 1 billion yuan for promotion. This year's sales target mentioned 10 billion yuan.

He also said he would buy LV in the future.

After the start of 2007, all customers have been expanding rapidly, and the products have been extended from men's clothing to women's clothing, home textiles and other product lines.

Last year, all customers promoted speed, hired Han Han and Wang Luodan to endorse, and opened another V+ platform mall.

All these need capital support.

There were five rounds of financing, which amounted to about $200 million.

According to the person familiar with the matter, according to the plan, there will be a round of $1 billion financing before anyone goes public.

But in the two quarter of this year, the enthusiasm of the capital to the electricity supplier has obviously subsided.

Nowadays, many enterprises such as IPO have even been blocked.

VC are fearless, and the new round of financing is hard to win.

Li Chengdong, an analyst at PDA network, said that all customers own brand and platform two formats and run together. Under the background of tight capital, competition for survival is becoming more and more brutal, ahead of schedule or in anticipation.

In addition, it also faces "VIE risk".

Some B2C companies have had trouble with us dollar funds.

People who are familiar with customers say that early listing can avoid a long night's sleep.

Since the second half of the year, many guests seem to be writing about IPO.

Not long ago, it reported layoffs. It was said that the number of layoffs was allocated to each department at a rate of 5%.

Li Chengdong believes that the move is to reduce cost pressures and make the pre IPO statements look better.

In addition, all customers this year also reduced the net alliance cooperation commissions, the proportion divides from 16% to 10%.

Van guest seems to have a chance.

Groupon's performance on the market is acceptable. The overbought shows that investors are still interested in the concept of electricity supplier.

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Post glacial Era

However, anyone who chooses to go public ahead of schedule has been interpreted as a more negative view of the future of the capital market.

Electricity providers will continue to invest or raise the "ice age".

In the first half of this year, the investment and financing of electronic commerce had been hot.

China Electronic Commerce Research Center monitoring data show that, 1~6 months, the electricity supplier has disclosed 44 investment and financing, including 42 VC, the total amount of more than 1 billion 830 million dollars.

However, in the mid year atmosphere reversal, an institutional partner who invested in all customers told the newspaper that in the second half of the year, in the field of electricity providers, they had not looked at the initial projects and paid more attention to enterprises in the B round /C financing stage.

The professional manager group of electric business also sniffed the smell.

In the first half of this year, Jingdong mall executives ran away.

Xu Lei, former vice president of CMO, became BELLE's excellent online shoe city, CMO. Liu Shuang, former president's strategic assistant, founded NOP.

It is worth noting that they left after the equity incentive plan was clear, and the wealth of tens of millions of level options failed to keep them.

A former Jingdong executive said that everyone realized that the market left little time. Compared with paper wealth, we should seize the last opportunity to try our own business.

B2C enterprises also feel chill and work hard to deal with it.

Chen Hu, vice president of Le Tao, said that in the middle of the year, they had dramatically contracted the advertising of image.

However, some people believe that the listing of customers can bring hope to some electricity providers.

Li Chengdong believes that if all listings are not bloodshed, it will help domestic clothing B2C enterprises, such as those of private brand clothing and bags.

The partners of the aforementioned investment institutions also indicated that if IPO's performance is good, it may open a valuable window period for some stocks.

A B2C giant executive described the former venture investment driven business as "mad dog".

He believed that the craze at that time could not last and the industry would go through a period of ebb tide.

"A lot of enterprises are only breathing at a stretch, but there is no way". Some of the top ranked companies such as Jingdong and customers have become potential.

He believes that the next wave of electricity business will belong to the industrial capital "cow".

Under the circumstances of the Internet and the electricity supplier infrastructure structure and capital tightening, there will be more opportunities for the traditional industries, which have strong capital reserves, and have the advantage of supply chain resources.

In addition, some enterprises that have significant financing reserves and differentiated strategies will get better growth space.

NetEase CEO Ding Lei holds similar views.

Before he said to this newspaper, the shoe industry giant BELLE's own business.