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International Luxury Brand Fashion Plays "Alternative Marketing"

2011/11/18 9:16:00 17

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Luxury Brand Fashion Alternative Marketing

Recently, Pop-upstore has been popular among luxury brands in Europe and America.

The concept of temporary store is to set a time limit for oneself, and find a place that is unexpected as a temporary sales point.

As early as 2004, Japanese female designer Wakubo Rei set up her first CommedesGarcons guerrilla shop, which is located in the Mitte District of Berlin, Germany, with a strong artistic sense. The idea and concept of shops are not luxury and luxury, but are more inclined to street design art.

The monthly rent of the shop is not more than 1000 dollars, and the cost of decoration is controlled within 2000 dollars.

Wakubo Reisai, we saw the charm of guerrilla warfare, and it exploded waves.

Panic buying

It has quickly created a sales miracle, which has attracted many designers and brands to sell a gun for a bullet hole. So LouisVuitton, Hermes, Chanel, Gucci, Celine and so on have joined the ranks of guerrilla shops.

Tourist resort is located in St. blue, a blue coastal town in southern France. It is the first choice for Lanvin, Chanel and LouisVuitton of high fashion brands.

The LaMistral e e hotel, San Palo, is just a stone's throw from the old port and the arena. It was once the official residence of the governor in 1850s, with ten different theme rooms. This time, it was decorated with extravagant elegance due to its Chanel limited time theme boutique.

Luxuriant private gardens, swimming pools, balconies and large painted glass windows make a beautiful scene.

Paintings

It's fascinating.

Chanel is opening this summer dream garden door. This time limited theme.

Boutique

It will open until October 2nd.

In several types of spacious salons, pparent glass showcases are decorated with simple and clean lines, while bright glass reflects a rich and complex interior structure. This sharp contrast shows a profound artistic conception.

The small exhibition hall is arranged like a perfume workshop with delicate and fragrant fragrance, and perfume and eyeglasses and other colorful accessories show each other, showing luxury and glory.

In the exhibition hall, the floor is decorated with ivory delicate and soft luster. It displays the "Paris Byzantine" advanced handicraft series.

The stained glass is embedded in the black metal border, elegant and modern, and appropriately set off the rich and varied knitwear, accessories and shoes.

The pool area features 2011 summer holiday ambience, with a wide eaves cap, baseball cap and sun hat on the bathrobe and beach towel.

With the Chanel LOGO's surfboard and the real leather rhombic meadow roller suit, it's more fun to play in summer.

At the edge of the pool, you can feel the freshness and relaxation of your body and mind.

Chanel's specially designed limited edition classic double C logo

Handbag

It is decorated with grey woven rhombohedral and silver leather chain. It is only sold at the theme shop of St. trope limited.

Fashion shops are also popular in North America.

Vancouver's brand native is famous for its production of rubber shoes. The native came to New York city and LowerEastSide, and opened temporary shops with FriendsWithYou and TheHoleGallery gallery. At the beginning of summer, it also held a show with FriendsWithYou in New York. The latest works of the two shops can be bought in the temporary store, and the art and shoes harmoniously and lovingly get along with each other, giving an unusual impression.