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China International Shoe Exhibition: China'S High-End Footwear Market To See China

2011/11/18 17:28:00 12

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China'S International Shoe Exhibition Will See China'S High-End Footwear Market In The Future

As the largest shoe producing country in the world and the largest consumer country of footwear, China's footwear market is full of seduction.

But look back at China.

footwear industry

There are serious homogenization, lack of characteristics, low price competition, low level of brand marketing and brand names among enterprises.

value

Creating insufficient attention and other issues often result in price only.

China footwear industry

Manufacture

Worrying.

In the era of market forces need to be differentiated, there are many kinds of footwear in China, so as to extend and subdivide more and more different concept shoes, so that the development of consumer market competition will become more intense.

From a more professional point of view, shoe companies should implement the strategy of consumer segmentation, and their brand marketing strategy will undoubtedly change accordingly.

As a result, the development strategy of shoe enterprises' marketing is pformed from the original "standard and common" mass market unification strategy to the niche market differentiation strategy of "difference and fine scope".

Exhibitors introduce exhibits to high quality buyers in Italy

It is estimated that the consumption market of China's footwear industry will increase by 3 times by 2015.

The trend of shoe differentiation is obvious.

China's consumer groups are increasing rapidly, so the demand for differentiation determines that the current made in China shoes can not meet the needs of high-end consumers, and more Chinese consumers are beginning to focus on high quality and well-developed Italy shoes.

The European footwear industry represented by Italy, Spain and Germany represents the highest level of shoemaking technology and technology in the world.

The shoe making, leather and fur processing plants in these countries are mostly medium and small, and most of them have less than 100 employees.

The label made of "made in Italy" leather means high quality, excellent quality and full range of colors in the eyes of consumers. It is the world's leading fashion shoes.

Italy, which is the leading shoe manufacturer in Europe and the world, produces about 20% of the world's total production, accounting for 65% of the total output value of the EU.

Italy tanning enterprises are international oriented enterprises, and most of them have close cooperation with foreign suppliers and customers.

The Italy shoe industry is unassailable, representing the highest level in the world. Although the leather industry in Italy in the first two years of twenty-first Century faced many problems of competition from all parts of the world, especially the pressure from Asian manufacturers is increasing.

China's footwear industry is gradually improving in design and manufacturing, and with the growth of the consumption market of China's footwear industry.

The sharp increase of China's shoe consumption groups will greatly promote the development of China's footwear market.

China's Guangzhou international footwear exhibition is crowded.

As the exhibition channel of China's best quality shoes, the Eleventh China (Guangzhou) International Footwear Exhibition will be held from 1 to 3 April 2012 in Guangzhou Jinhan Exhibition Center.

This exhibition not only highlights the characteristics of internationalization, but also introduces domestic brand manufacturers and domestic brands of export oriented enterprises.

So far, the booth of Guangzhou Shoe Fair has been booked up to 30%.

Shannon, Amy, embey, Countess, special princess, ABA, LAN Mei and Hongxiang club, 3.2.3, BE ME, AI Neng, Jin Feng shoes, Hongpin shoes, Maya shoes, Weiqi shoes, and hundred camel kings, Mau Sheng shoes, long Huang, Pu Li Ma and Xisha shoes have been robbing the "China international shoes exhibition".

These brands come from all over the country, and production enterprises that concentrate on production bases in Wenzhou, Wenling, Sichuan, Fujian and Guangdong have joined the exhibition.

The department stores such as Beijing, Shanghai, Guangzhou, Shenzhen, Chongqing, Hangzhou and Chengdu all over the country are interested and highly concerned about the brands that have already been entered. Recently, the organizing committee has continued to receive telephone calls from all over the world with clear intention to participate in the exhibition. The exhibition is in full swing, and the booths are booked up. Please pay attention to the official website of China International shoes Fair.