Which Card Can We Export To Europe And America?

By the end of the year, we should welcome the textile and garment foreign trade enterprises in the new year of purchasing season, but have gone through a bleak day.

Europe and the United States debt crisis dragged down the global economic downturn, coupled with rising unemployment.

"Low volume and low price" has become an order commonality.

"Just need to drop, this is the most terrible.

Exchange rate fluctuations, rising raw material prices and rising labor costs can be digested by market demand.

But once demand is reduced, this is frightening.

Last year and the first half of this year, the main reason for the failure of factories was that the exchange rate fluctuated greatly, the profit margins were thin, and they did not want to take orders.

But now it is not available. "For the recent change in the European and American markets, many textile and garment enterprises have similar feelings.

This year 1~8 months, China's textile and clothing exports growth has been maintained at more than 20%, however, the adverse impact of the European and American debt crisis on China's textile and clothing began to appear in September, and the growth rate of textile and clothing exports fell to 14.8% in that month.

In October, China's textile and clothing exports continued to narrow. According to the latest express issued by the Ministry of Commerce, in October, the total export volume of textiles and clothing reached US $19 billion 650 million, an increase of 10.4%, of which 7 billion 450 million US dollars in textile exports, an increase of 18.4%, and 12 billion 200 million US dollars in clothing exports, an increase of only 6%.

In addition to trade data, the Canton Fair (China Import and Export Fair), which can best reflect changes in external demand, also conveys unoptimistic market signals.

At the 110th Canton Fair, which has just been concluded, the textile and garment enterprises participating in the exhibition said that today the market in Europe and America is not as good as before, even worse than in the financial crisis of 2008.

"The most obvious feeling of this exhibition is that the volume of traffic is not as good as before. Some large customers in the US market did not come. Instead, customers from Brazil, Russia, Turkey and other countries grew up."

Zhuhai Wiseman Clothing Co., Ltd. ODM business G factory Xiong Weiwei told reporters.

At the Canton Fair, nearly 200 newly developed sweaters were displayed on two stands of Wiseman. The company hopes to attract more foreign businessmen's attention.

However, even if European and American businessmen stopped to negotiate, the sales staff of the Xiwei Wei team were still unable to get excited. "New acquaintances of American businessmen also have, but the price they offer is relatively low, so the profit is not high enough to talk about."

Xiong Weiwei said.

When the reporter telephoned a zipper enterprise in Ningbo, Zhejiang, Mr. Wang, the marketing manager of the company, admitted that "this year's business is rather lighter than last year, and the order volume is only about 70% of the same period last year."

Although most enterprises are reluctant to talk about it, compared with last year, export orders have become a common problem faced by textile and garment export enterprises.

"Our company is still good, some of the European and American market orders are less than last year's 1/10, the factory is basically in a state of maintenance."

Mr. Wang said.

New product line rushes out "profit card"

The grim situation of exporting to the European and American markets is not to be ignored. Zhao, Minister of foreign trade of Guangdong silk textile group who has just participated in the Canton Fair, believes that under the current situation, enterprises should not just complain about the big environment. What should be done most is to make timely and accurate market judgement, actively adjust the product mix, and create profits under the unfavorable situation of "low volume and low price".

"Even if the order quantity falls, the demand will still be there. The most important thing is to see how you do the market."

Minister Zhao said, "to do the European and American markets now has to change the way of thinking.

Compared with Southeast Asian countries, our cost advantage is no longer in existence. For the enterprises themselves, we should think about how we can create more profit margins.

At this time last year, the sharp rise in cotton prices threatened the interests of many enterprises exporting knitted gloves, hats, scarves and other meager products. "Enterprises like ours can not digest too much cost pressure. Cotton prices have risen 20%~30%, 5 yuan a pair of gloves are basically not profitable.

A sales representative of a knitting enterprise said that in order to alleviate the cost pressure of the rising cotton prices, the company began to expand its product line from the end of last year, increasing the proportion of polyester and man-made cotton products other than cotton products.

"The market of the yarn dyed scarves that we are doing now is very hot. The warp polyester and weft rayon fabrics feel better after finishing.

European and American businessmen like it very much, and sales volume is pretty good.

The sales representative said with a lingering fear that "cotton prices are falling now, and those companies that only make cotton products do not know how much pressure they need to sell high priced cotton scarves and gloves."

The design card should be changed at times.

Not only is the change of product structure, but it will also be a competitive trump card for China's textile and garment export enterprises.

In the past, the feeling of foreign trade clothing was the same as the previous articles. On the stalls of Xiushui and Ya Bao Road, the same style of clothes had only three colors: red, black and white.

Now, when we enter these clothing export markets in Europe and the United States, we will feel that the design sense of the products has been greatly improved.

As you may all know, when the rice bowl of "homogenization and low cost" is carried out by other countries, the product of independent innovation and design sense is our way out.

According to the reporter's observation, the use of trimming is a new decorative method in garment export enterprises in the past year.

Some traders pointed out that the clothing exported to Europe and the United States used to create a sense of difference in color. But now they are different, and the details of the processing can add more points to the product.

The flower shaped lace, the car on the top of the clothes, not only can enhance the design sense of the product, but also can stand out when competing with other similar products, and the cost is much less. "

On the forum of a well-known textile and apparel trade website, a post about the market demand of lace accessories has been strongly concerned by netizens.

Nearly 200 or more entries, many foreign trade people are optimistic about the prospect of clothing design with lace design: "since Prada (Prada) used lace, lace was on fire."

"Lace is not so easy to go out of fashion! It can be added not only to the back of the garment, but also to the cuffs, feet, and shoulders. Many European and American clothing brands now have this design, and all of our women's clothes are useful to this design element."

Bravely try to expand the "channel brand"

Nowadays, the trade channels of China's textile and garment enterprises are showing a trend of diversification.

Although trading companies are still the main source of export orders, with the rapid development of e-commerce, online purchase has become a new trade mode in the field of foreign trade in recent years.

The reporter noted that most foreign trade enterprises have English pages on their own brand websites, and they also have specialized export channels, with products that are marketable.

In addition to their official website, some enterprises will also choose to look for orders on the foreign trade portal website.

"Alibaba international station and Li Fengdu are our long visiting websites. Online orders can be aligned with foreign investors to improve communication efficiency and save traders from this intermediate link."

According to some enterprises, consumers are constantly reducing procurement plans due to the weak market economy in Europe and the United States.

This also enables local buyers to start looking for a more efficient and low-cost way of trading.

"Nowadays, foreigners do not want to allocate too much procurement cost to the middle part of traders. Some of them have chosen to set up offices in China, while more customers are looking for direct producers online."

At the beginning of the year, Mr. Xu, who was still hesitant to test the water on the Internet, said that he had opened a shop on the yabao123 website and released more than 100 pictures of clothing products.

"The most important thing at present is to get on line with foreign businessmen, first contact with 100 small orders, and build trust after each other, then try to make bigger orders."

Mr. Xu said.