The Soul Of New E-Business: From Trade To Communication

2011/11/22 9:04:00 19

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The electricity supplier and consumer society are linked together, and more importantly, "from trade to communication", this is new.

Electronic Commerce

Or the soul of a new civilization.

In the past, there was a very important symbol of currency.

Economics

The most important intermediary of science and politics is money. Today, the electricity supplier must be around the currency.

But if the price is around, for example, anxiety is free or charge, I personally think that it may go to a blind alley.

In the new commercial civilization, the intermediary symbol is not the price or currency, but the brilliant satisfaction behind the experience and experience.

How to measure this sense of satisfaction? This is a big problem.

If this satisfaction is achieved, it must be a two-way reciprocity rather than a party giving the other party.

From the point of view of businessmen, interactive marketing.

This requires interaction with consumers, and consumers will also provide products for businesses, such as reviews.

Communication has a profound impact on e-commerce.

Traditional e-commerce focuses on speed revolution. It only goes to intermediation, and delivers products to consumers faster. It does not consider consumers to participate in production, so it is difficult to deal with consumption changes.

For the future of e-commerce, prices will exist, but prices are by no means the only indicator to determine pactions, or even important indicators.

Social networking is more important than channels.

brand

More importantly, the sense of identity.

Besides, we should not only ignore consumers' consumption ability, but also pay more attention to the productive capacity of consumers.

In fact, electronic commerce should be a table with three legs. The three legs are technical, social relations and mechanisms. We want to increase this table, each foot will be lengthened.