Frequent Imitation Of Foreign Brands Reflects The Lack Of Regulatory System For Footwear Industry

"Da Vinci" furniture, such as shoddy, false reporting of origin and other deceptive behavior, once exposed, immediately led to a nationwide crusade.

"Monalisa's tears" can't save.

What caused the "fake foreign devil" to take its lead?

Refraction of the consumption psychology of "worshipping foreign elements"

In the past 30 years since reform and opening up, China has been pursuing integration.

Based on this reality, many brand names of shoes companies have deliberately brought "foreign flavor", even names and foreign countries.

For some shoe companies, we must understand that no matter how noble the "foreign brand" is made up of, no matter how long the history of the "foreign brand" can be traced back, under the bright coat, after all, "MADE IN CHINA", remember: "Caesar will eventually return Caesar."

As China's national strength continues to grow and people's horizons are constantly relaxed, consumers will have a deeper understanding of "foreign brands". Genuine local brands will be favored. "Rome is not built in a day". For local shoe companies, the most important thing is to build mutual trust with their consumers and win the respect of consumers with their innovative products.

Absence of regulatory system

The greater part of the reason behind the rush of "foreign brands" is the lack of trust in local brands. Further research is concerned with the lack of domestic product regulatory system, the low standard of industry, and the weak intensity of regulation.

In such an environment, it is not necessary to say that fake foreign brands need to fish in troubled waters, even if they are really big international brands, they naturally relax their demands on themselves.

To upgrade China's footwear industry from manufacturing to brand, we must first create a benign environment for such changes.

Intellectual property rights can not be effectively protected, and smart minds will lose their creative enthusiasm.

On the other hand, we should increase our punishments for unscrupulous enterprises.

Trade associations may play a more active role in promoting relevant departments to strengthen supervision and punishment.

Under the influence of the "foreign brand" effect, it is difficult for most consumers to understand the real value behind the foreign brand, but it has a lot of blindness. But as a supervision department, it should give consumers the right to know, and at the moment when the information is so developed, through the relevant departments, it will gradually guide the entire footwear consumer market to a more benign direction.

In my view, the "Da Vinci incident" at least with "tears of Monalisa" to wake up consumer awareness of foreign brands, and for shoe companies, we may have a deeper understanding of "brand".

Subversion of the recognition of "foreign brands"

For consumers who love "foreign brands", they always think that foreign brands should be more expensive than the same local brands. Why, few people can have a clear concept.

The popularity of fake foreign brands is also based on such consumption psychology.

In fact, it is easy to understand that Da Vinci is deceiving the rich. Why can it lead to the crusade of the whole society? "Cheap goods are not good". The well-known ones are better than the unknown ones. The big brands are better than the small ones, and the foreign ones are better than the domestic ones. What should we choose when foreign brands are in trouble, and where else can we escape our dissatisfaction with reality? The absence of commercial integrity and the bankruptcy of the brand promise will subvert the consumers' inherent cognition of foreign brands.

At the same time, for shoe companies, it seems more necessary to re comb the definition of brand.

With the continuous development of information technology, it is no longer a secret for foreign brands to be produced by the domestic OEM.

Foreign brands are more profitable than domestic brands. The fundamental reason is not whether they are produced in Italy or domestic, but because they represent the design level of Italy.

The acquisition of foreign brands by domestic shoe companies is not in the minority, and is even more intense. How to maintain the intrinsic value and price advantage of foreign brands is only one core -- whether it can continue the original technology and design standards.

When consumers' consumption psychology is reversed, there may be more opportunities for local brands to increase their weight in the minds of consumers.

For example:

1, when your R & D level and capital accumulation to a certain extent, you can fully develop high-end secondary line brand, enter the high-end market share market share.

2, some shoe companies that make big brand OEM for foreign countries can completely compare their own brands with those of foreign brands, so as to give consumers psychological hints.

3, we should be good at capturing hot topics and hot topics, embedding brands and guiding brand associations.

4, with authoritative testing data and open and pparent operation ideas, it is easy to get consumers' trust.

5, to achieve the ultimate goal of every detail.

In fact, no matter what commentary on the "Da Vinci" incident is, in the final analysis, it is a question of integrity. This is an enduring topic.

The value of a brand represents a commitment. Sooner or later, if the bottom line is destroyed by greed, sooner or later it will be abandoned by consumers.

Like "Da Vinci", every time a company exposes itself, it will also cause more problems in the industry. This is not a good thing.