The Tenth Shoe Fair Will Play The Olympic Card.

The Tenth China (Jinjiang) International Footwear Expo will be held in from April 19 to 22, 2008.

Reporters recently learned from the Jinjiang Trade Promotion Committee that the investment and recruitment work of the exhibition is currently under way.

It is understood that the preparation of this Shoe Expo will focus on three aspects: theme innovation, investment promotion and innovation.

The theme of the Olympic Games is heating up. It is understood that this shoe Fair will focus on "brand Jinjiang, run-up to the Olympics".

With the help of Beijing Olympic Games Dongfeng, leading the Chinese footwear industry to the world, attracting the world shoe industry to converge on Jinjiang, highlighting the brand strength of the Jinjiang footwear sector, competing for the business opportunities of the 2008 Beijing Olympic Games, and establishing a brand event that covers the forefront information of the world shoe industry, brings together the latest products in the industry, leads the fashion design of shoes and promotes the economic and trade exchanges between footwear industry, so that more domestic enterprises can integrate the trend of international shoe making, and promote Jinjiang, Haixi and even China's shoemaking enterprises to participate in the international market competition, and expand and strengthen the domestic and foreign footwear market.

In line with the theme of the Olympic Games, the 2008 footwear industry "skills group competition" and "top ten technical experts", the second China Shoes Capital (Jinjiang) cross-strait college student sports shoes design competition and Jinjiang shoes culture exhibition and other activities will fully reflect the theme of "Olympic Games" in content, and interpret the concept of "brand Jinjiang, run-up to the Olympics".

In recent years, domestic exhibitions have attached great importance to expanding services for SMEs.

For instance, the Canton Fair has opened an import and export trade platform for the Canton Fair.

It is understood that the tenth Shoe Fair will also be in line with the advanced trend of International Convention and exhibition in the service of small and medium-sized enterprises.

We plan to set up the hardcover areas of small and medium-sized enterprises, further refine the exhibition area of finished products and improve the quality of exhibition services.

Through unified decoration and unified exhibition, the manpower and material expenditure of exhibitors will be reduced.

In addition, the Organizing Committee of the footwear Expo will also entrust the professional agencies and business associations of Taiwan Machinery Industry Association, Fujian Provincial Foreign Service Center, etc. for paid tour.

In addition to following the usual practices of investment promotion, the Expo will highlight 4 key points of investment: first, select 15000 professional buyers from the world buyers database of the Ministry of Commerce, and invite overseas professional customers from four investment points set up by the Ministry of Commerce; two, invite delegations from the host country to participate in the 15 delegations from the China Council for the promotion of international trade; three, strengthen investment through professional intermediaries, invite South China, Africa, Middle East ambassadors and business delegations to participate in the group; four, set up large investment advertisement boards in the footwear industry market of Guangzhou global international trade center, attracting domestic and foreign footwear purchasers.