Zero To Meet The High Cost Clothing Industry New Consumption Mode Urgently Needs To Break Through

This year's winter clothing is generally rising, reflected in the high-end shopping malls. Sale The terminal rose more than many people expected, or even exceeded their affordability, so consumers began to fight the network and wholesale market. The wholesale market's mode of operation is also gradually changing with the change of consumers' new consumption habits, and more and more wholesale markets begin to increase the proportion of retail sales.

What's the difference between the price of clothing and the wholesale price? A leather clothing wholesaler in Dahongmen garment city told reporters that the wholesale price of leather clothing is 1000 yuan ~2000 yuan. After entering the mall, the price is generally 10 times higher than 10 thousand yuan. Leather clothing is often discounted, but even if it hits 50 percent off, it is 5 times higher than the wholesale price. And the clothing sold into the shop is generally cheaper than the mall, which is 2~3 times the wholesale price.

"Entering the mall, there are a lot of taxes and other expenses." The wholesaler analysis, "to pay about 13% of the business tax, there are court fees, staff labor, management fees, etc., all of these have to be passed on to consumers. go Market It is not only clothes that are bought, but also services and reassurance. But for many Internet traders, their taxes are not standardized, and they also save on admission fees and management fees, and labor is relatively cheap. However, because of the virtual nature of the network, consumers can not choose intuitive products by touching and trying to wear. Therefore, the wholesale market has more advantages than the Internet for single products such as winter wear.

Nevertheless, in the "dynamic batches" of the Dragon shop, it wandered three times. A citizen Miss Yang was disappointed to return empty handed, and no one was caught. "Although the price has been rising, it can get two or three gains every time, but this time I really can't afford it." Miss Yang told reporters that before buying $350 yuan, a good dress could be bought, but now it is very common to get a hundred yuan. "I bought over 200 yuan a year ago to buy ASK's button coat, which is very durable, and the same one will cost 400 yuan this year."

Reporters yesterday in the "dynamic batch" Julong mall to see, this winter clothing has been a large number of shelves, although the price is cheaper than shopping malls, but still much more expensive than in previous years. The reporter saw an ordinary men's cotton plaid shirt, which used to be 50 yuan ~80 yuan, and the price is 150 yuan this year. The cotton coat with wool collar is 400 yuan at the beginning, the price is cheaper than the shopping mall, but last year this coat was 200 yuan.

What causes the autumn and winter clothing in the wholesale market of Beijing to be so expensive? Zhao boss, who has been in the "dragon shop" for 8 years, said that wholesalers had made a lot of money from manufacturers this year, and the cost of stalls had almost doubled in a year, and many people could not afford to pay such a high price. Zhao boss told reporters that from freight rates, generally from Shandong, Guangzhou and other places clothing to Beijing this year, transportation costs increased by 30%, the cost should also be spread in the clothing terminal retail price. In addition, the size of a booth in the market is different from the location. The monthly rent is between 20 thousand yuan and ~3 million yuan. In the first two years, the price is only about 6000 yuan ~8000 yuan.

The price increase in wholesale market has a direct impact on the retailer who comes in. In the market, there are no retailers who can push a hill like a cart. A businessman who is buying goods for his shop says that the price is high and the goods are not good enough to sell. His family is very cautious in buying goods. At this time last year, he took 10 clothes at a store every time, and only two or three pieces were taken this year.