Quanzhou Sports Shoes And Apparel Enterprises Fight For CBA League Matches

Don't beat your wages. NBA superstar Kobe's words, no doubt bring. The labor and capital The two sides have been greatly shocked, and months of labor negotiations have been a great torment for sponsors. For the sports brand from China, the main Quanzhou Legion is not relaxed. NBA Under the premise of concern, in the past half a year, a lot of stars have been signed continuously, and large-scale on-site activities have been launched. At the same time, part of the energy has been put into the domestic CBA League, including the CBA League has become the target of many strength enterprises.

　　 many Spring enterprise In succession

According to statistics from relevant sports organizations in the United States, three of the top ten brands who signed NBA players are brands from China, namely, PEAK, Lining and Anta. But this is only part of it. There are at least Jordan, 361 degree, Lu You and other brands from Quanzhou, of which PEAK has been living in China. brand The first time, and during the lockout, "contrarian" re signed two new NBA players, so far, PEAK signed NBA players before and after has reached 16.

In recent years, the popularity of NBA in China has increased exponentially, even though this year has been suspended. Low tide But the summer marketing is still hot, although this year's Chinese banks have the potential to be suspected, for example, the annual Christmas War has not seen a trace of publicity. The games are running out and businesses will not be idle. In recent years, Quanzhou bank's CBA basketball baby screening campaign has been developing vigorously.

According to the analysis of the industry, there are two reasons for this phenomenon. One is the principle of proximity, which is much smaller than that of the domestic leagues. The two is to show the direction of the wind, and the banking industry is closely related to the industry. In the long term contacts, there will be a consensus that CBA will become a more practical choice when NBA is too far away or at risk.

At the moment, it is not yet the best stage of CBA, but all kinds of activities have emerged one after another. In the summer of, Anta launched a nationwide campaign of inserting the NBA banner and the wolf king's aggressive propaganda. Most of the recent advertisements were centered around CBA. Jordan's advertising campaign also focused on CBA and CUBA, especially after the high tide of the college sports meet, and targeted the national team marketing. The 361 degree basketball caravan began to enter the university after the Universiade. For a while, the sports brand's live activities are full of "Chinese flavor", and media publicity is also a rare element of CBA in recent years. {page_break}

　　 Or reproduce the brand feast.

Today's NBA is no longer a purely sporting event. Instead, it has developed into a highly developed business ecosystem. The arena provides venues to earn tickets, the TV network broadcast matches attract advertisements, the major sports brands sign players to sell products, and many companies rely on the NBA platform to survive. The suspension has affected every link in the business chain.

The suspension of NBA has made the resources which are very concentrated in part relaxed to become a platform for CBA, such as the CCTV sports channel with the largest fans rating in China. Bai Xilin, director of the competition center of the national basketball center of the General Administration of physical education, recently confirmed in an interview with reporters that CCTV will broadcast the 5~6 field CBA competition every week next week, and this "appearance rate" can also be regarded as the most important in the history of CBA. Before that, it was basically a weekly fixed live broadcast of three games, which would be washed away in major competitions.

Some of the wind direction next year is clear now. At least those NBA stars who fight for CBA will become the highlight of the competition and the ratings will be higher. "Senior industry insiders Mr. Hou analysis, due to the NBA lockout this season, the CCTV sports channel in the basketball match live broadcast greatly reduced, coupled with Chandler, Martin, J R. Smith and so on when the year of the NBA active star joined CBA in bulk, so CCTV sports frequency channel decided that the new season live more CBA games logical, this platform will obviously be seen by many sports brands.

Rainy days, sports brands are planning next year's priorities. CBA brand operation Shang Guohui (China) Co., Ltd. signed the women's basketball twins, Zhang Yu and Zhang Wei sisters, and held activities in the domestic stores, putting the tough sport of basketball on women's gentle colors. PEAK's practice is to play its experience in sponsoring international events, push the WCBA of many years of cooperation to the front desk, launch a new wave of brand promotion in the name of London Olympic Games, Anta's CBA star game operation, and become familiar with it, preparatory work is ready, and creativity is worth waiting for.