"Zero To Zero" Encountered High Cost &Nbsp; Cold Market In Beijing Wholesale Market.

This year's winter clothing generally rose, reflected in the high-end high-end shopping malls, the sales terminal, more than a lot of consumers' expectations, or even exceeded their affordability, so many consumers began to fight online shopping mall and wholesale market.

The business model of wholesale market is also gradually changing with the change of consumers' new consumption habits, and more and more wholesale markets begin to increase the proportion of retail sales.

What's the difference between the price of the clothing and the price of the shop and the wholesale market? A leather clothing wholesaler in Dahongmen clothing city, Beijing, told reporters that the wholesale price of leather clothing is 1000 yuan ~2000 yuan. After the entry of the OEM into the shopping mall, the price generally turns 10 times, and it rises to more than 10 thousand yuan.

Leather clothing is often discounted, but even if it hits 50 percent off, it is 5 times higher than the wholesale price.

And the clothing sold into the shop is generally cheaper than the mall, which is 2~3 times the wholesale price.

"Entering the mall, there are a lot of taxes and other expenses."

The wholesaler analysis, "including about 13% of business tax, enter fees, staff labor, management fees, etc., all of these have to be passed on to consumers.

However, shopping in the mall is not only about clothes, but also services and reassurance.

But for many Internet traders, their taxes are not standardized, and they also save on admission fees and management fees, and labor is relatively cheap.

However, because of the virtual nature of the network, consumers can not choose intuitive products by touching and trying to wear. Therefore, the wholesale market has more advantages than the Internet for products with high unit prices such as winter wear.

Nevertheless, Miss Yang, who had wandered around three circles in Beijing's dynamic dragon shop, returned empty handed with disappointment.

"Although the price of clothing has been rising, it can get two or three gains every time, but this time it really can not afford it."

Miss Yang told reporters that before buying $350 yuan, a good dress could be bought, but now it is very common to get a hundred yuan.

"The ASK Buckhorn coat I bought over 200 yuan the year before last was very durable, but this year, the same dress went up to 400 yuan."

Reporters yesterday in the "dynamic batch" Julong mall to see, this winter clothing has been a large number of shelves, although the price is cheaper than shopping malls, but still much more expensive than in previous years.

The reporter saw that an ordinary men's cotton plaid shirt used to be around 50 yuan ~80 yuan, and the price is 150 yuan this year. The cotton coat with wool collar is 400 yuan at the beginning, the price is cheaper than the shopping mall, but last year this coat was 200 yuan.

What caused the soaring prices of clothing in autumn and winter in the wholesale market of Beijing this year? Zhao boss, who has been in the clothing business for 8 years in the Dragon shop, said that wholesalers had made a lot of money from manufacturers this year, and the cost of stalls has almost doubled in a year, and many people have been unable to pay for such a high price.

Zhao boss told reporters that freight charges also increased this year. The pport costs of garments in Shandong and Guangzhou increased by 30%, and the cost should also be spread in the terminal retail price of clothing.

In addition, the size of a booth in the market is different from the location. The monthly rent is between 20 thousand yuan and ~3 million yuan. In the first two years, the price is only about 6000 yuan ~8000 yuan.

The price increase in the wholesale market has directly affected the retailer who bought the goods. The reporter has seen that in the market, there are no retailers who can push a hill like a cart.

A businessman who is buying goods for his shop says that the price is high and the goods are not good enough to sell. His family is very cautious in buying goods. At this time last year, he took 10 clothes at a store every time, and only two or three pieces were taken this year.