Investigation Report On Shoe Market In Bazhong, Sichuan

Shoe market in Bazhong

In the main stores, shoes city and shopping malls are not strong.

The sports brand competition is intense, the outlets are evenly distributed, especially XTEP, Anta and other brands occupy favorable terrain, and pose a certain threat to the development of some brands.

With the intensification of the terminal competition in shoes industry, the author believes that the future development will be the confrontation of ideas and consciousness, the competition between team passion and willpower, and the satisfaction of service quality.

1, business circle

Dongcheng Street, Gulou Street, Wen Miao street, and octagonal street are the main business circles in Bazhong. The annual rent of the shops is between 8 and 200 thousand, the pfer fee is between 6 and 200 thousand, the flow of people is large, most of the sports brands and high-end clothing are concentrated here; Yan Gong Temple Street and Zhang Si Street are secondary business circles, the rent is between 4 and 150 thousand, and the pfer fee ranges from 2 to 100 thousand.

The brand of leather shoes is mainly distributed in various commercial streets in the form of exclusive stores.

2. Store

The shoe stores in Bazhong are mainly concentrated in Dongcheng Street, Gulou Street, Wen Miao street, Yan Gong Temple Street and octagonal street. The shops are mostly single doors, with less than 100 square meters of shops.

Among them, there are 9 sports brands: XTEP, Anta, 5, 4, 3, 361, 2, Jordan and del Hui 1.

The brand competition of leather shoes is fierce. The brands are: Red Dragonfly 4, spider king 3, AOKANG 2, yerkang, rich bird, golden monkey, fragrant card, Kamino, Yili Gao, beast tyrant, gram, BELLE, red straw hat and so on 1.

In addition, kraft, Zhuo Shi Ni, Daphne, Fu Tong Tong, Lin Fuxiang, 5+1, bridge, bunny brother, 6+1, gang Deng, Kate, ABC and other brands.

3, shoe city

There are mainly shoe cities such as the city of Texas, the original shoe industry, and the white-collar shops. Among them, the shoes of the city are more influential, and the products are more organized. But there is still a certain gap in the scale, image, brand quality and staff quality.

The main brands are Roma shark, Grace, Pierre Cardan, Montagut, mllin, Paul Getty, Augustus, carthel crocodile, Japanese Thai, Bluebird, July lovers, Europa, kissing cats, etc.

The original shoe industry is a chain shoe city covering the whole city. It is mainly made up of three or four line brands. There are three shops. The brands include gormar, celebrities, sun Tai, bang Sai, Paul, Getty, speed dragon, POOVE, Augustus, van der, Roma shark, and some children's shoes.

The brands of white collar shops include Peng Lang, crocodile, Bing, cold beauty, Wanlima, and Kass.

Link: City profile

Bazhong is located at the southern slope of the Daba Mountains at the junction of Sichuan and Shaanxi, east of Dazhou, Nanchong to the south, Guangyuan to the west, Shaanxi Hanzhoung to the north, excellent location, convenient pportation, jurisdiction over Bazhou, Nanjiang, Tongjiang, Pingchang County, three counties and one district, the total area of the city is 12325 square kilometers, and the population is 3 million 980 thousand.

With a long history, the cliff sculptures built in Liang Wei and Sheng Ying in the Tang Dynasty belong to one of the ten major Grottoes in the country.

In recent years, the economy has developed rapidly, especially the private economy has supported the "half of the country's national economy". At the same time, the government has further optimized the industrial structure and ownership structure.