Business Travel Men'S Clothing Market Highlights The Leadership Of The Industry

Present China Clothing market Facing strong brand Differentiated competition, which occupies a mature market segment, is very important for brand development and market share. Since entering the market in 1993, after 20 years of great development, the company has achieved remarkable results. In 2011, the brand was awarded the "national commercial travel menswear development base" awarded by the state ministries and commissions and "China business travel". Men's wear The honor of "color research and development base" shows that China's menswear business travel market has entered a period of growth.

　 Recognised by the national recognition of the image of leader of the group

The fashion world's interpretation of travel dates back to the 1859 Louis Vuitton. Starting from the first flat top suitcase suitable for train travel, "travel" has become the eternal theme of Louis Vuitton, creating the classic fashion of Louis Vuitton. Nowadays, with the advent of the business era, business travel and travel between countries and cities have become the normal lifestyle of modern people due to their work and business needs. "Business travel" instead of "travel" has gradually become the mainstream element of fashion concern, and the resulting "business culture" is playing a pivotal role in fashion trends. In the men's clothing market, business travel market segments have been grabbed by various brands in recent years, and as a global business traveler's advocate, he has made a strong effort to dominate the market of men's clothing categories.

As the world's first men's clothing brand focused on business travel, he is committed to developing the way of dress for business people around the world, such as fit, comfort, business trip, informal business talks and fashionable sports and leisure business talks. Its brand value has achieved market breakthroughs with the theme of "business travel culture". In 2005, a series of clothing developed by CN for business travel for elite elites, the CNI shop Ctrip, provides a perfect solution for elite business travellers. For many years, he has been advocating the promotion of brand competitiveness and market development, and hopes to continuously deepen and enhance the connotation of "business travel culture" in order to enhance public awareness of business travel culture and promote the promotion and development of "business travel culture" in China. In terms of products, the company is guided by the concept of business travel, constantly introducing new styles and fashion frontiers, so that more consumers can resonate and recognize the business culture. In terms of brand operation, the company has constantly improved its marketing system, and has promoted the competitiveness of enterprises through a series of measures such as material flow growth, channel strategy, brand promotion and so on. With the rich experience in this field and the unique design concept, she has laid the leading edge.

After years of efforts, the business culture of China has now been recognized and recognized by the outside world. Business travel menswear has also emerged as a market for men's wear industry. It has become the mainstream development direction of the differentiation, customization and personalization of the garment industry. Its good momentum of development has attracted the attention of the relevant industry organizations. This will be a new growth point to enhance the economic development of the garment industry in the future. Therefore, as a "commercial travel menswear first brand", the state will focus on its policy and business environment, and the "national business travel men's clothing development base" and "China business travel menswear color research and development base" and other honorary awards have established the industry status of the merchants of HSI.

Integration of industrial layout, business travel market segmentation to mature

In the current market environment, it is no longer a simple product competition or market competition, but a competition of the industrial chain. Whoever can grasp the industrial chain will take the initiative. It is reported that the goal of the company is to achieve a symbolic equivalence between "business travel" and "sunny", and jump to the ranks of internationally renowned clothing brands. For this reason, relying on the sufficient capital operation space after the listing in 2010, the company has become the earliest business men's clothing enterprise with the layout of the industrial chain.

"We have formulated a long-term integrated marketing development plan. Under this overall strategy, we enhance the market share through the mutual benefit strategy of distributors, enhance the cost control through the centralized planning of logistics, and occupy the commanding heights of the industry by expanding the market segments of men's clothing and trade, and enhancing the industrial influence through cooperation with professional institutions. The major logistics center that is currently under construction is the component of the strategy of the brand, and we have planned a modern logistics center of about 200 mu, which is planned to be completed within two years. After completion, it will greatly accelerate the circulation of the enterprise capital chain, reduce the backlog of storage, shorten the time of goods on the market and improve the operation of all aspects of the enterprise. It is a powerful complement to the national strategy of the brand. "Xu Qiming, chairman of the company, told reporters.

Li Binhong, the director of the national textile product development center, once said: "the textile industry is at a stable stage of development, but there is no breakthrough. The revolutionary breakthrough that zni has achieved has a great role in promoting the reform process of the textile industry."

Today, China has become one of the most representative brands in the Chinese men's clothing industry. Its success in the field of business men's clothing will further promote the development of the industry. An industrial alliance with the core of business travel men's clothing is expected to come into being.