The Second Spring Home Textile Exhibition Will Move To Shanghai Expo Exhibition Hall.

Following the successful launching of the first spring home textile exhibition, the second China International Home Textiles and accessories (Chun Xia)

The exhibition is still dominated by home textile products, including curtain, sand distribution, bedding, ornaments, towels, blankets, non-woven curtains, Tassels and other large household products, making it the highest and most professional home textile export market in China in spring.

At present, many enterprises, including Haining, Yuhang and other industrial clusters, are actively applying for registration.

The first exhibition was successfully tested.

The home textile industry in 2011 is a year of dynamic and pressure coexistence. The home textile market is also showing a complex situation. Before, single marketing channels are now facing the common pressure of expanding domestic sales and export channels. If enterprises want to emphasize tight encirclement in the market, they must pay more attention to the building of brand culture.

Because of this, some enterprises have adjusted their strategic objectives, and regard home textile exhibition as an important position for enterprises to enhance their brand culture.

The first home textile exhibition has been well received. A total of 216 companies attended the exhibition. The 3 day attracted 9755 professional spectators from 45 countries and regions.

After strict data statistics and analysis, wholesalers, retailers and department stores accounted for 40% of the spectators, 11% of the importers and exporters, 11% of the interior designers, 8% of furniture manufacturers, and news agencies and professional publications, construction developers, decoration contractors, and so on.

And from the personnel composition of the buyers, the total decision-making power in the company accounted for 22%, with 47% of the decision-making power, and 28% of the people had the right to make recommendations.

The exhibition effect has also been recognized by many enterprises.

Zhou Weizhong, Hangzhou Hua Di Textile Co., Ltd. said, "several orders have been finalized at the last exhibition site.

The result is good because on the one hand, the company has prepared high-quality and diversified products for the exhibition, and on the other hand, it is inseparable from the careful organization of the organizers.

The organizers have invited professional buyers to purchase, and the exhibition venue is also very suitable. Shanghai is a major economic and Trade Center, closely adjacent to the Yangtze River Delta and other textile industrial clusters and large consumer markets, to facilitate home textile enterprises and buyers to participate in the exhibition.

Ge Haihua, general manager of Hangzhou Hengsheng dyeing and Printing Co., Ltd. introduced to the media: "in the United States, home textile exhibitions are held two times a year according to the season.

The season of home textile products is very strong. Once a year, the opportunity to display is insufficient to show the characteristics and advantages of the product. The spring home textile exhibition indicates that China's home textile exhibition will further integrate with the international market.

Zhang Yongzhong, the purchasing manager of Sunseeker home group as a professional audience, has harvested products that he has always wanted to purchase in the first spring and summer home textile exhibition. He highly praised the scale and product quality of the exhibition.

"The organizers informed the home textile exhibition of the information very early, and issued relevant presentations of the exhibitors in advance, so that buyers can truly know what they know."

He said so.

Yang Zhaohua, President of China Textile Association, said: "the first spring home textile exhibition is a new attempt.

This innovation has been unanimously recognized by the industry and enterprises. This is also the inevitable result of the development of the scale economy of the home textile industry to a certain extent.

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Serving enterprises as the foundation

The fundamental purpose of the exhibition is to serve the industry and serve the enterprises.

Through visits to numerous enterprises, the spring textile exhibition next year will not only be held ahead of schedule, in order to better match the supply season of the home textile industry, but also move the site to the Shanghai Expo exhibition hall with better exhibition effect.

Expo 2010 Shanghai exhibition hall is located in the Expo site of Pudong New Area, Shanghai. It is the theme pavilion for the Expo. The 100 thousand square meters indoor and outdoor exhibition area has reasonable layout and complete functions. There are nearly 1500 parking spaces in the underground and underground parking areas, and the logistics is convenient.

Its 1 exhibition hall is the largest single exhibition hall in Asia, with two-way span and no column space. Combined with open structure and space heightening design, it avoids the shortcomings of traditional underground exhibition hall height and logistics inconvenience.

The excellent location of Shanghai World Expo exhibition hall also determines its convenient and fast pportation advantages, connecting the main line of the city and optimizing the route of the exhibition.

Regarding the market positioning of the spring home textile exhibition, Yang Zhaohua said: "the spring household textile exhibition and the autumn home textile exhibition have the same purpose, that is, to convey the concept of home textiles to the industry. We should make strategic layout in the initial stage of the exhibition, and focus on effective resources. China is a potential market. What we need to do is to set up a platform and serve the enterprises in a solid way."

In a sense, the home textile exhibition in the two quarter of spring and autumn is not only the display of the highest level of R & D in China's home textile industry, but also the contest of brand products among enterprises.

At present, the home textile brand is not strong enough. Most brands do not have a clear positioning. The exhibition should guide the enterprise to move in the direction of differentiation. If every enterprise finds the direction of fragmented differentiation, it will form healthy competition and sustainable development.

As the two largest engine in home textile industry, design and channel play a decisive role in all aspects of home textile management.

The focus of the spring home textile exhibition is to provide solutions for channel design for home textile enterprises, provide stage for spring and summer new products, and provide effective carriers for investment promotion.

It is believed that the commercial integration of home textile industry will be particularly clear in the second spring home textile exhibition.