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    Fabric Regional Brand Sounded "Assembly Number"

    2011/11/24 16:34:00 28

    At the Intertextile fabric exhibition, exhibitors in various parts of the country took part in the exhibition and attracted many people's attention.


    Shaoxing high quality Platform for business opportunities


    The fabric exhibition, the Shaoxing exhibition group sent a large-scale strength team, more than 240 enterprises took over 4300 square meters of booths, of which the special enterprise booth area of more than 1500 square meters. According to introduction, Shaoxing is exhibiting. enterprise They are mainly concentrated in the two popular pavilions of the fashionable ladies' wear hall and the leisure fabric hall, competing with the enterprises from home and abroad.


    For many years, the Shaoxing textile enterprises with outstanding export-oriented features have always made the international textile fabrics and fabrics in China. accessories The Expo is regarded as an important platform for business negotiation. The scale of exhibitors in Shaoxing exhibitors has been expanding continuously, and enterprises have joined forces to participate in the exhibition. This has provided new business opportunities for exhibitors, and provided a strong guarantee for the old enterprises to consolidate the market.


    The large number of exhibitors has highlighted the strength and scale of the textile industry in Shaoxing. The enthusiasm of enterprises to participate in the exhibition is inseparable from the government's strong guidance. In order to actively cope with the severe foreign trade situation and help Shaoxing textile enterprises to further develop the market, the Shaoxing branch of the textile and Trade Promotion Committee will actively organize enterprises to participate in exhibitions at home and abroad, carry out exhibition groups, set up local brands, and guide Shaoxing enterprises to "go out" and make appearances at home and abroad buyers. In addition, the Shaoxing branch of the China Council for Trade Promotion (CCPIT) has conducted in-depth cooperation with the organizers of the exhibition to jointly organize a training course for textile enterprises to deal with trade frictions, and has conducted a comprehensive publicity and promotion campaign to attract more high-quality enterprises to join the exhibition. To this end, the Shaoxing branch of the China Council for the promotion of trade will make full preparations for the exhibition. First, staff members should be sent to visit exhibitors to improve the quality of exhibitors. Two, free exhibition of "exhibition and fashion trends" for exhibitors will be conducted to enhance the effect of exhibitors and provide value-added services for the exhibition.


    Positive interaction and confidence in the South China Sea


    This year, the Nanhai Textile Industry Association of Foshan, Guangdong has been participating in the exhibition for tenth consecutive years, exhibiting 9 enterprises including Xinguang knitting, Nanhai Guan Qi textile, Zhixing textile clothing and Xianglong textile, with an exhibition area of more than 500 square meters.


    Last year's exhibition, the most notable attraction of the South China Sea Exhibition was Zhixing company, which not only owned the largest pavilion with an area of more than 200 square meters, but also highlighted the theme of the exhibition.


    This year, the Nanhai Textile Association's group participated in the exhibition again, and received a rapid response from the enterprises. This is closely related to the brand propaganda strategy and government support of the association. Nanhai Textile Association has always promoted brand promotion as the focal point of its work. Every year, the organization has gone out to participate in international and professional textile exhibitions, and has achieved good results. At present, enterprises, associations and government have already formed an operation mechanism. The government promotes, the association organizes, the enterprise participates, the three party positively interacts, promotes the South China Sea Xiqiao region brand to spare no effort.


    Shengze East Pavilion is developing again


    In recent years, China Eastern Silk Market Organization of Shengze, Jiangsu, has joined the exhibition to make a unified appearance with the image of "Oriental Pavilion". The "Shanghai East Pavilion" once again came back strongly, and they brought not only the high quality, sharp and high quality products, but also the "Oriental Spirit" which was constantly innovating and enterprising in the wave of transformation and upgrading and changing the mode of growth.


    It is reported that whether the number of enterprises, or the size of the booth area, the East Pavilion has once again set a record of 89 enterprises and 2296 square meters of booths, including 21 large scale special enterprises and 1496 square meters of exhibition space, accounting for more than half of the total. This group of data not only shows people a new record, but also shows the successful transformation of the east pavilion from quantitative change to qualitative change. Apart from other exhibition groups, the east pavilion not only has a large number of enterprises, but also can not be underestimated. Hengli, Sheng Hong, Fuhua family, Li Xin and Deyi are all state-level textile base enterprises.


    In addition, the standard booth of the more than 800 square meters of the East Pavilion has been uniformly planned and set up, and a large billboard has been set up at the entrance of the exhibition hall. This move has greatly enhanced the visibility and influence of China's Eastern Silk Market, and publicized the two collective trademarks of "Shengze weaving" and "silk dyeing and finishing", which has spread the overall image and regional brand of the Oriental Pavilion.


    In recent years, China's Eastern Silk Market has launched a trend of research and development of new and popular fabrics. Thousands of market dealers and the vast textile enterprises in the market surrounding Shengze have made every effort to catch the trend of the world's textile fabrics, and make full use of modern textile technology achievements to develop and develop new, fashionable and different kinds of popular fabrics, and new products emerge one after another.


    In the "2012/2013 autumn and winter China fashion fabric" evaluation just published, 178 popular fabrics selected by the China Eastern Silk Market Organization were selected to take the lead in the textile industry cluster of the whole country. 101 enterprises and 178 popular fabrics occupy half of China's popular fabrics. They tell the strength of Shengze's textile industry by numbers. This time, many award-winning products are displayed on the high quality platform of fabric exhibition to domestic and foreign merchants.


    Shishi leisure products collective appearance


    "Shishi's textile enterprises attach great importance to the fabric exhibition." Shishi exhibition group Gao Peirong said, "the stone lions Exhibition Group has 52 surface accessories business exhibitors, the exhibition area has reached more than 3000 square meters. Compared with the previous exhibition, the number of exhibitors and booth area of Shishi exhibition has increased.


    The products of Shishi exhibition group are mainly leisure and functional fabrics, and the exhibitors are specially equipped with the overall image of the exhibition group. Gao Peirong introduced that the Shishi fabric company displayed products with advanced technology, such as the pure cotton table deep processing fabric brought by Jinli company, the chemical fiber fabric, windbreaker jacket fabric and down jacket fabric produced by Fu Mao company. Gao Peirong said that these enterprises and their products reflect the overall level and strength of the development of Shishi fabric industry.


    At present, most of the textile enterprises in Shishi have established R & D centers, such as the "China leisure fabric development base" of Wen Xing group, the "research and production base of Chinese cold proof clothing", "the Chinese T-shirt fabric research center" of the Xingqi cloth company, the gold label of the National R & D center of the Federation of Sanhe "national dyed products dyeing base" and the Hualian accessories company, "China accessories and accessories innovation center", which has pushed Shishi into the leading position of casual fabrics.


    Haining exhibition promotes regional economy


    This year, Haining China Warp Knitting Science and Technology Industrial Park continues to organize enterprises in the park to participate in China international textile fabrics and Accessories Expo. "Haining China Warp Knitting Science and Technology Industrial Park has more than 30 enterprises exhibiting this year, and the exhibition area has reached more than 400 square meters." Wu Wei Ting, who is in charge of the Haining exhibition group, said.


    Many enterprises in Haining China Warp Knitting Science and Technology Industrial Park have been active participants in China international textile fabrics and Accessories Expo. According to Wu Wei Ting, Haining enterprises have been participating in the exhibition very well, so more companies will sign up for the exhibition this year. "China International fabric exhibition" has become the world's largest fabric exhibition. Exhibitors hope to publicize the regional brands of Haining warp knitting through exhibitions, thus promoting the trade of Haining textile enterprises. Wu Wei Ting said.


    Huzhou supports cluster signboards


    At the fabric exhibition, a total of 29 enterprises from Huzhou Pavilion attended the exhibition, with an exhibition area of 687 square meters. The number of enterprises and the area of booths increased compared with last year. The products are mainly fashion women's wear fabrics, casual wear fabrics and accessories.


    According to the director of the Huzhou exhibition group, Huzhou has already formed a special textile industry mainly based on silk, silk and cashmere. Although this year's exhibition has added the exhibition hall, the booth is still relatively tight for the Huzhou Pavilion. The Huzhou municipal Party committee and the municipal government also attach great importance to this exhibition. This year's exhibition will be included in the International Conference and exhibition project sponsored by the city's financial support enterprises as well as last year, so as to fully promote the development of Huzhou textile enterprises.

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