Brand Shoes Enterprises 361 Degrees Fully Lock Children'S Shoes And Clothing Sales
It is understood that China's well-known shoes and clothing enterprises
360 degree
The company is optimistic about the children's industry and will add 500-600 children next year.
Children's shoes
Wear exclusive stores.
In recent years, the development of children's industry has become the vane of many sporting goods industry.
Adidas
International brands such as Nike and other international brands have launched a series of children's products. Anta, 31st and so on are also catching up with the domestic sporting goods brands, and some sporting goods companies buried outside the three line also want to switch to the children's industry to get a whole world.
According to Chen Zhicheng, general manager of 361 degree (China) Co., Ltd., the next year, the 31st degree children's shoes and clothing store will strive to reach 1600-1700, mainly to consolidate the first tier cities and continue to expand the two or three tier cities.
Most of the new stores are independent stores that are not attached to big clothes.
Chen Zhicheng is very optimistic about the future of China's children's goods market. He analyzed that although China's overall economic situation is in the doldrums, it is expected that China's consumption will decline over the past two years, but China's children's industry has always been a treasure that has yet to be excavated.
As a result, the more they are in the economic downturn, the more they want to sprint ahead. Through the expansion of stores in these two years, they will occupy the market first and make a good layout of the channel so as to prepare for the future economic recovery period.
Chen Zhicheng said that at present, China's children's industry accounted for 75% of the market, and this ratio will gradually decrease in the future. Instead, the proportion of brand products will continue to rise. This will leave a lot of room for development.
At present, in the expansion stage, the price of children's clothing will be kept at the low standard of middle grade, so as to maintain full competitiveness.
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