Domestic Clothing Brands Should Pay Attention To Details.

Recently, the author has been more competitive with buttons.

The first rebel was a shirt bought at Beijing Hongying store. 5 buttons on the lapel fell off, and 1 on the cuffs were missing.

The second is from the Internet to buy a brand known as a net coat, 1 buttons also began to become independent.

In the end, the buttons on the jeans of a well-known women's trousers brand in Zhengzhou also dropped.

Some of them came back in time because of the discovery.

Looking for a long time on the stalls, they did not find a match, looking at the clothes that lacked "teeth", but only to put them on the shelf.

After the angry, helpless, some confused, it is so difficult to fasten buttons. After the shirt incident, carefully studied its work, found that the buttons above were only nail one piece, one piece was loosely hung on the top, and met the people I have never been able to take the needle for a lifetime.

It was the first time that the buttons were made to the jeans. The trousers were of good quality and some bright spots in design, but I didn't know what they were thinking about. They were not ordinary bronze buttons, but 4 black plastic buttons.

Where the waist is often tight, even if the nails are strong enough, they will not be able to withstand long term exertion.

Although these clothes are not fine products, they are not cheap goods. They are under the banner of the brand.

In recent years, the price of many brands in China has been constantly in line with international standards. Is the quality, especially the details, really matched with the price? Xu Kunyuan, the honorary chairman of the China Textile Industry Federation, which was not long ago held by the Council of the China knitwear industry association, said with deep feeling: "some of our brands even fail to reach the most basic color fastness, and the clothes have worn out a few buttons."

This is no longer a technical problem. We can develop fabrics with high science and technology content, and design capabilities are increasing day by day. We can also build money in channel construction, product packaging and other aspects, but we can not conquer color fastness.

China's textile and garment industry has taken a big step forward from the OEM of the past few years to the current brand creation.

Although some senior people say, "some enterprises have not yet understood what the brand means, they have disappeared", but the author still rejoices with the idea of brand.

However, creating a brand is not a reckless act of following big streams. In my opinion, it means higher added value and a social responsibility.

Once we promise to make a brand, we must give up the short-sighted behavior of "shooting for one gun and changing one gun", and we should capture the consumer's heart in a long time by quality, style and service.

Nowadays, we often hear the brave words and phrases to create "one hundred year brand" and "world famous brand".