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    Call For Awareness: A Resolute Environmentalist Clothing Brand

    2011/12/2 17:19:00 79

    Environmental Protection Clothing Brand

    "

    Call consciousness

    "A very beautiful and profound name.

    The company is a clothing brand with no animal products as its material.

    Since the summer of 2011, Shenzhen's wake up clothing brand has started to provide t-shirts for the "don't eat friends" organization and the clothing times environmental workers. The green "save tiger" TEE also has "I choose environmental protection and Non Violence".

    fashion

    TEE is the two of them.


    Mr. Jing Xuefeng, the founder of the call brand, is a professional fashion designer.

    8 years ago, he gave up his good job in Beijing and went to Shenzhen to start an undertaking.

    Every entrepreneur will have dreams and partners.

    And jingxuefeng's dream is to design clothes for the Wigan family. His partner is his wife, miss Cai Shufang.


    Vegetarians can wear


    "In this world, there are so many kinds of fabrics to choose from. Why do we have to choose fur and silk? When I realize the cruel persecution of animals behind these fabrics, I never go through them again."

    Miss Cai Shufang is a typical animal protectionist. "Most environmentalists today object to wearing animal fur, and include cashmere, down, leather and silk as rejected fabrics.

    Most of these animal protectionists are also.

    Vegetarian diet

    A Marxist. "


    Mr. Jing Xuefeng told reporters: "according to reports, over 20 athletes were vegetarians in the 2008 Beijing Olympic Games. The Olympic Village fully considered the request of vegetarian athletes and made relevant preparations.

    In Hongkong, more than 200 vegetarian restaurants are thriving; in Taiwan, more than 2 million of the total vegetarians are in the island; in the United States, there are about 12000000 vegetarians, the vegetarian population has increased from 2.1 to 4.3; the membership of the Toronto Vegetarian Association of Canada has increased more than 1 times in 5 years; the 1/6 Britons are or are considering becoming vegetarians; in Germany, vegetarian chain stores are spread all over the streets and lanes.


    Because Jing Xuefeng and his wife were two people in the ranks of animal protection, vegetarianism and environmental protection, they wrote two words in their entrepreneurial story as cultural genes.

    These two words are "

    Wiegand

    "


    Some social and cultural experts conclude that the modern and modern vegetarian diet in the East and West is not a convert to Buddhism, but a new choice of life or a peaceful mind.

    The English vegetarian "Vegetarian" was first introduced in 1847 by JosephBrotherton et al. At the founding ceremony of the British Vegetarian Association.

    Vegetarian is also often nicknamed Veggie, usually containing a variety of vegetarians.


    Indeed, in today's China, more and more young people have joined the ranks of vegetarian food.

    The vegetarian culture association of Peking University is the first vegetarian student association in mainland China. Since its establishment, it has held many activities such as vegetarian diet and health, animal welfare, ecological environment protection and so on.

    Over the past year, not only in Beijing, but also in major cities across the country, there are almost all vegetarian or vegetarian student associations.

    They communicate regularly, interact with each other and interact with each other.

    Become a unique and powerful cultural trend of thought.

    {page_break}


    Minimize burdens


    "Jue Jue" is a pure plant life culture fashion brand founded on the concept of "environmental protection".

    Over the years, brand clothing and shop design have been integrated throughout this concept.

    For the founder of the brand, the development of the fashion industry and the promotion of environmental protection are inseparable.


    Beijing Huan Jue dress brand contemporary shop is located in Beijing Haidian District Zhongguancun Street contemporary mall, completed in November 2009, designed by Japanese SAKO architects and designers.

    Nowadays, the unique design of this store has infected many consumers in two years. Some of them were environmentalists, some were knowledge-based women with environmental protection consciousness, and some gradually became aware of the disadvantages of animal consumption after entering the modern shop, thus becoming a supporter of pure plant fashion consumption.


    In INDESIGN, there is an introduction to the design of Japanese shop designer Yu Qing Yi Lang's shop: "in early twenty-first Century, we were in a period of global change.

    Around the problem of global warming, the awareness of protecting the environment has changed dramatically in the past year.

    "Environmental protection" has become a global consensus and an unavoidable problem.


    The theme of this shop is "the future space guided by the idea of environmental protection".

    Only two kinds of materials were used for shop decoration, linoleum felt materials were used on the ground, wooden boards were used for walls, ceiling and shop accessories.

    The two is natural material, which minimizes the burden on the environment. This is the consensus of spatial design between shop designers and the founder of brand awareness.


    Wood chips are made from natural wood fibers after special treatment and cement mixing and pressing.

    It is easy to process, and has the properties of sound absorption, flame retardance, heat insulation and so on.

    A large amount of material should be the first case in store.

    The walls of the shop are 600mm in thickness, dug up the space for hanging clothes on the walls, and the pillars also dig out the space for hanging clothes.

    Clever use of lighting, so that the junction of pillars and ceiling ambiguous, and the integration of walls, pillars and ceiling.


    This kind of environmental decoration design is quite simple compared with some traditional fashion brand shop designs.

    There is no need to make soft decorations with fur fabrics. It's like the clothing products that call for sleep.


    Recommend reasons: brand concept: love animals, love health, love homes


    If a Wigan friend wants to find a clothing brand "vegetarian can wear" in the Chinese market, it can be said that brand awareness is the first choice.

    With the slogan of "loving animals, loving health and loving home", it has been operating for 8 years with the spirit of advocating nature, respecting life and equality. It has become an excellent clothing brand that combines environmental protection with fashion and rich in Wigan culture in the local market.

    {page_break}


    Brand culture features:


    Every clothing and clothing that calls for the brand is in line with the requirements of urban fashion life, and has a certain natural leisure function. The most important thing is excellent production and high quality: from a chic, wide tailored denim trousers to an organic cotton T-shirt with brilliant pattern design, people wearing a call can easily meditate, rescue animals and gardening.

    The high quality soybean band leader, Jie Zheng, has designed several scarves for consumers who call the brand. One of them is an interesting contradictory space composed of dogs, faces and flowers.

    This scarf has become a popular single product in 2010.

    It seems that this scarf is cold proof, like wool fiber.

    In fact, it is pure cotton.

    Because the call for choice is to eliminate animal products.


    It is a resolute environmentalist brand and a socially responsible enterprise. Under the current situation of global warming and ecological imbalance, we advocate the low-carbon and environmentally-friendly lifestyle and devote ourselves wholeheartedly to the whole society to practise pure plant life.

    All clothing products do not make fur, silk, feather and wool products, do not use animal perfume, do not use any design that harms animals, hurts human health and destroys the environment. In all shops and products packaging, they adopt energy saving, sustainable and pollution-free methods.


    Brand positioning:


    With the purpose of "awakening consciousness" as the brand aim, the price range of the spring and summer wear retail price is between 500 yuan and 2000 yuan, and the main price range of the autumn winter wear is between 1000 yuan and 3000 yuan for the designed brand of the 30 year old mature urban women.

    At present, there are counters in major shopping malls in Beijing, Henan, Fujian, Jiangsu and Xinjiang.

    There are about 40 counters in the country.


    Never hurt an animal because it is a friend.


    The concept of environmental protection is embodied in the loyalty of materials.

    We are committed to finding the most environmentally friendly fabrics from upstream fabric suppliers. All the fabrics used are non animal fibers and are also looking for recycled fabrics.


    This loyalty has infected many consumers, and a wake up supporter said, "I have a reason to like to wake up, that is, every time I open my closet, I feel love."

    Under the current situation of global warming and ecological imbalance, people who feel the sense of responsibility, sincerity and love and join the alliance of "plant life" are not only the consumers who call the brand, but also the inexhaustible motive force to call on them to continue to spread their environmental ideas.


    Why do we need to adhere to this brand principle? "The main gases that cause global warming include methane, nitric oxide, hydrogen sulfide, carbon dioxide and so on.

    According to scientists, animal husbandry is the main source of these gases, occupying 51 of the total.

    The production chain of animal products can discharge about 20 of the total warming gas.

    The entire animal products chain emit a large amount of greenhouse gases, including direct emissions from animals, land for planting feed and grazing forests, gas emissions from fossil fuel combustion, and a large number of greenhouse gases for chemical fertilizer production, feed production, livestock feeding, pportation, refrigeration, packaging, and cooking emissions.

    These have made me more firmly believe in becoming a designer of pure plant consumption brand. "

    {page_break}


    The reporter interviewed the VIP customer of the brand in the Beijing contemporary mall, Ms Ho, who is a climatology professor. She said in an interview: "as an environmentalist, we must understand that animal consumption is the main culprit of climate deterioration. 65 of the two nitric oxide produced by human activity comes from animal husbandry, while the greenhouse effect of two nitrogen is 296 times that of nitrogen dioxide. 37 of the methane generated by human activities comes from animal husbandry, while the greenhouse effect of methane is 72 times that of nitrogen dioxide.

    As a consumer with environmental protection concept, we must understand that the key to low carbon consumption is to replace animal consumption with plant consumption.

    As consumers, I also hope that non animal clothing brand products should be more and more. "


    Last summer, the high quality soybean band leader was invited to Shenzhen to take part in the "low carbon diet, healthy life, LOHAS fashion PARTY" hosted by the company.

    The beauty of the costumes is appreciated. We did not expect that its vegetarian meal was excellent. Moreover, the popularity of the meal and the ten meters outside the shop seemed to have seen the advent of vegetarian flourishing age.


    It is not surprising that a fashion brand is also involved in catering.

    It seems that French designer Pierre Cardin also runs a western restaurant like Maksim.

    However, the spirit of the eco restaurant is naturally not the spirit of Maksim's western restaurant.

    The vision of the brand is to call for the arrival of the ecological society, and the call is born at the end of the industrial society.


    Jie said: "some brands exist for nostalgia, and some brands exist for the future.

    However, it is difficult for us to distinguish whether the calling brand is for nostalgia or for the future.

    If the awakening is to awaken the awakening of human consciousness, it seems to be an exploration of the future life style of mankind. In fact, the idea of brand in order to maintain the sustainable existence of the earth's home is not a radical innovation, but a respect for and obedience to nature, just like humans did many years ago.


     
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