Participate In Paris Fashion Show &Nbsp; Go To Fashion.

When Low order In the context of the fact that China has shifted to a reality, it is the key to China's textile and garment enterprises to participate in the new round of competition in the European market. In this sense, the spring exhibition of Paris international clothing and apparel Procurement Exhibition will be held in from February 13 to 16, 2012 at the LeBourget Exhibition Center in Paris, France. It is a fashion promise that Chinese textile and garment enterprises can not miss.

According to the organizers of the China International Trade Promotion Committee, Paris International clothing The significance of apparel purchasing exhibition is to make use of the influence of TEXWORLD to become an important promoter and participant in the transformation of fashion exhibitions. At the same time, it will create a rapid upgrading space for Chinese designers and shorten the process of China's clothing brand going international.

Zhang Yankai, vice president of China Textile Industry Federation, promotes China's textile and apparel industry Fashion degree The importance of this is explained in more detail. He believes that fashion designers are the leaders of fashion trends and the key to enhancing the popularity of Chinese brands. Nowadays, the international market, including China, is paying more and more attention to the designers' strength in the production of textile and clothing brands all over the world. In the past, the power of designers was mainly divided into two parts: the brand designer is part of the process, and in the production process designer is another part, which is suitable for foreign businessmen to carry out the design style of clothes and let Chinese enterprises to process and produce. But with the continuous improvement of China's clothing design level, trade associations hope that Chinese enterprises can provide European designers with their own designs for their selection. This way can promote the growth of Chinese designers and increase the added value of Chinese export garments.

At the end of March, at the end of March, the exhibition of Frankfurt's president of the French company, Mai Shang Peng, said that Beijing is a potential market for fashion clothing consumption. Participating in the Paris exhibition is the best platform for Chinese enterprises to enter the European market. He believes that participating in fashion shows is an opportunity for China to show its competitiveness to the European market, and also an excellent way for buyers to understand the business.

Mai Shang Peng also said that many Chinese enterprises are willing to spend a lot of money on equipment, but they do not want to spend money on improving their fashion and design capabilities. To understand European fashion, we must have experience of living in Europe. To truly grasp the trend of European fashion, Chinese enterprises must take part in exhibitions held in Europe to better understand the customs of the market and Europeans. There are many design resources in Europe, there are many R & D design institutes and design talents. Chinese enterprises participating in the Paris exhibition will not only get direct business opportunities such as orders, but also get rich fashion design resources, which will become an important dynamic energy for Chinese garment enterprises in the next round of competition.

Some Chinese enterprises have a deep understanding of this. As an old exhibitor of Paris exhibition, Zhu Yuemeng, deputy general manager of Shandong Kangping Group Co., Ltd., said that the factory can not be confined to playing the role of processing only, but is committed to improving product design and market development ability. In order to enhance the fashion of the company's products, Kangping has regularly sent employees to various fashion exhibitions in Europe and the United States to participate in various international textile exhibitions many years ago, to understand the latest information in the global industry, find ways to channel cooperation, and grasp the trend of the new season. Zhu Yuemeng believes that the cost of attending the international exhibition is worth the money. Kangping Nash has captured fashion information by sending people to international exhibitions, laying a solid foundation for Kangping Na to adjust its product structure and successful transformation.