Consumption Upgrade &Nbsp; Textile Industry Accelerates Pformation And Seeks Development.

It is understood that during the "12th Five-Year" period, China's textile industry will be in the key technology innovation, advanced technology industrialization, autonomy.

Prior to this, the Ministry of Commerce issued the outline of the 12th Five-Year development plan for the cocoon and silk industry, and proposed upgrading the eastern industry.

The Ministry of Commerce, the Ministry of Finance and the central bank in October also issued the "12th Five-Year" period to do a good job in expanding consumption work, "12th Five-Year" period, domestic consumption, especially e-commerce will drive the development of textile and garment industry.

The intensive introduction of this series of support policies has undoubtedly injected a strong booster for the development of textile and garment industry.

Industrial integration is imperative.

According to the statistics of China Textile Industry Federation, China's textile and garment industry has developed rapidly and expanded over the past ten years, and has passed the "golden ten years" of the development of the industry.

The latest statistics of China Textile Industry Federation show that at present, there are more than 3.5 textile industry enterprises above designated size.

"The standard of measuring scale enterprises has increased this year, from the original annual sales revenue of 5 million yuan to 20 million yuan of annual sales revenue."

Sun Huaibin, director of the China Textile Economic Research Center, told reporters that in recent years, China's textile industry has maintained a strong competitiveness in terms of endogenous driving force, industrial adjustment and pformation and upgrading.

However, apart from enterprises above Designated Size, there are still about 2 enterprises in the medium textile enterprises listed in the statistics, and there are lots of opportunities for reorganization and integration.

At the same time, due to rising costs and financing difficulties, some small businesses feel pressure increasing, hoping to achieve synergy through industrial integration.

Zhao Linzhong, chairman of Zhejiang Fu run Limited by Share Ltd, told reporters that not long ago, other textile and garment companies took the initiative to come to the city and asked for the restructuring of the company, but finally failed to reach a cooperative intention for various reasons.

He said that the scale of the scale is relatively large, and despite the pressure brought by the rising cost of raw materials and labor, the company can still operate.

Other enterprises, through acquisitions and mergers, are bigger and stronger, and also enhance their ability to resist risks.

Liu Kai, Minister of propaganda of Shandong Ruyi group, told reporters that during the ten years from 2001 to 2010, Ruyi group bought and reorganized Dezhou AAO textile, Wenshang Phoenix Textile, Chongqing Wanzhou Hai Kang textile and Shandong Cherry Blossom group.

After successfully realizing the localization development, Shandong Ruyi group successfully acquired the famous textile and garment enterprises listed in Japan last year, and achieved cross-border mergers and acquisitions.

Through reorganization and merger, Ruyi group has realized the development of low cost and large scale, and enriched the industrial chain of enterprises.

During the "12th Five-Year" period, China will encourage qualified enterprises to merge and restructure, and large enterprises will make strong and big use of their own conditions and advantages of all parties, while small and medium-sized enterprises will develop towards specialization, refinement and specialization, forming a management mode of China's textile industry modernization.

Zhao Mingxia, an analyst with the Ministry of industry of China Textile Industry Federation, said that the textile and garment terminal industry, such as home textiles and clothing brand enterprises, should be strongly supported.

She expects that larger enterprises will take the initiative to "eat" some enterprises with unreasonable structure and no advantage in order to develop their own industrial chains. Next, there may be mergers and acquisitions between textile and garment groups.

Consumption upgrade opens new space

According to the Ministry of industry and information technology, in the context of the sluggish external demand market, the textile industry maintained a steady growth trend in 2011. With the increase of residents' income and the acceleration of urbanization process, the domestic demand market will continue to maintain rapid growth.

According to the latest statistics from the National Bureau of statistics, sales of clothing, shoes and hats and knitwear in China from 1 to October amounted to 620 billion yuan, up 24.1% over the same period last year.

"We need to figure out this year's data early next year, but the domestic market of textile and garment industry is beyond doubt. Our products are mainly facing the domestic demand market."

Wu Jianmin, chairman of Shandong sulang clothing and apparel Limited by Share Ltd (hereinafter referred to as Shu Lang), said in an interview with reporters.

In the first half of this year, it was a pity for the industry that Shu long was not able to become "the first local women's clothing company in China".

In this regard, Wu Jianmin believes that this is just a "episode", Shu Lang will continue to expand the apparel and textile upstream and downstream industry chain.

He Junfeng, chief marketing consultant of public marketing planning agency, told reporters that the brand clothing enterprises are different from foreign trade textile enterprises. Their profit sources come from two parts, one is production profit and the other is sales profit.

"No matter how the upstream and downstream environment changes, the production of this part of the profit enterprise must be guaranteed."

He Junfeng said that even the sales terminal profit is not optimistic.

Zhao Mingxia believes that at present, the brand value of China's textile industry is low, whether consumers or enterprises have different understanding and understanding of brand elements.

During the "12th Five-Year" period, China will expand the domestic demand market and create a number of internationally competitive brand enterprises.

"At present, the wealth of consumers has changed from the past herd mentality to personalized demand, and enterprises have begun to focus on the domestic demand market."

He Junfeng believes that with the promotion of domestic consumption policies, the sales trend of domestic retail market has shown a significant upward trend in recent years.

YOUNGOR secretaries Liu Xinyu also told reporters that in the next few years YOUNGOR's market focus will be placed on the domestic demand market, with the help of the domestic demand market and the upgrading of the overall brand of the enterprise, YOUNGOR's own pformation will be completed.

Leading enterprises covet excessive profits

The warming of domestic demand has made the domestic textile and garment listed enterprises mainly domestic, and the reports in the first three quarters have been "red".

Roley home textile revenue and net profit were 1 billion 630 million yuan and 280 million yuan respectively in the first three quarters of this year, respectively, with a year-on-year increase of 42.6% and 57.5% respectively.

The three quarterly report released by Semir costumes showed that Semir's revenue in the first three quarters was 5 billion 232 million, operating profit was 1 billion 83 million, net profit was 808 million, and three indicators increased by 25% over the same period.

In the first three quarters of this year, the United States and the United States achieved operating income and net profit of 6 billion 790 million yuan and 746 million yuan respectively.

In addition, outdoor sports, casual wear, brand men's clothing, brand women's clothing and other fine industries, the three quarterly report data is also quite optimistic.

In the first three quarters of this year, the men's brand brand realized sales revenue of 751 million yuan, an increase of 18.77% over the same period last year.

The staff of the council office told reporters that after the listing, the company used funds raised to cooperate with professional decoration companies to create a unified store image, providing consumers with a more comfortable shopping environment.

"In the first half of this year, more than 20 storefronts were decorated, and the sales efficiency per square meter increased by 20% to 30%.

In follow-up services, the company has launched a series of innovative and leading marketing strategies, including lifelong free dry cleaning, three piece sets, tailored and so on.

The above mentioned staff said.

In December 1st, Zheng Yonggang, chairman of the board of directors of Shanshan Holdings Limited, said at the "2011 Global Entrepreneur Summit Forum" that along with the accelerated process of industrialization and urbanization in China, our domestic demand market, especially the demand for domestic demand in the central and western regions is very strong. At present, the company of the Shanshan Group has developed the orteus project and the residential community complex, which will be the new domestic demand platform in the future.

Not only garment enterprises, but also some textile enterprises are gradually developing their own brands.

Shandong Ruyi group began to pform to brand terminal and internationalization.

Liu Kai told reporters that as Ruyi group has strong strength in the textile field, in 2010, Ruyi group extended its tentacles to the lower reaches of the industry to develop at the two ends of the "smile curve".

"We will officially launch the high-end clothing luxury brand" Royal Ruyi "in January 1st next year.

Liu Kai said that before China's textile and garment industry was mainly OEM, China's clothing industry is likely to make foreign enterprises to do foundry work in the future.

As the holiday season draws near, the company expects that the growth of retail sales in December will rise to more than 20% in the same month, and the growth rate is expected to remain above 20% this year.

"This winter season, the market sales are all produced in the middle of this year. Even when the raw materials were running high at the time, the brand clothing enterprises have greatly digested the price increase through the promotion of the terminal product prices."

He Junfeng believes that the cost pressure will shift to the terminal, the performance of the company will not be affected, and textile and clothing orders will be good in the 2012 spring and summer. Next year, the industry is expected to maintain growth trend.