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    The Brand Name Clothing Enters The Zero Threshold &Nbsp; Some Shopping Malls Say That The Inspection Is Unthinkable.

    2011/12/9 9:33:00 4

    Branded Shopping Malls Are Unthinkable.

    Brand clothing has been repeatedly identified, and retail The market is not related to good customs. Some shopping malls say that it is unthinkable that they are sent by shopping malls.


    Recently, a sports wear test released jointly by the Consumer Council and the Consumer Protection Committee of 21 cities, including Beijing, Tianjin, Shanghai, Chongqing, Hongkong and Macao, showed that 56 samples had passed all the items tested by the 60 samples purchased by the staff members of the Shenzhen Municipal Council. But there were four famous sports brands including Columbia (Columbia), Austria outdoor brand NORTHLAND (CONVERSE), American leisure sports brand CONVERSE (CONVERSE) and Italy leisure sports brand Lotto (Le Tu).


    Yesterday, many retailers who interviewed the first financial daily admitted that the retail market such as supermarkets and super stores would not check the quality of the upper garment, especially the famous brand clothes.


    The head of the purchasing department of a large department store in Wuhan revealed that the relevant government functional departments will only make mandatory inspection requirements for products such as food, electricians and so on, which are mandatory by the state. For clothing, especially the well-known brand clothing, shopping malls will not conduct a sample check on every batch of goods, because "higher brand awareness and reputation itself represent a contract guarantee." A well-known brand new product usually provides a product inspection report to the store. When the relevant departments visit the market, the shopping mall is also checked by the report provided by the manufacturer.


    For a long time, hypermarkets have been criticized for their astronomical entry fees. Strong In terms of brand names, merchants also put on a low profile, or even "zero threshold" admission.


    In the interview, the reporter learned that there were few samples in the retail market for clothing products coming into the market, which was related to the higher cost of testing. Cashmere fabric as an example, the detection cost of its domestic testing institutions is 400~700 yuan, the deeper the fabric color, the higher the cost; if the same fabric is sent to foreign investment inspection institutions, the cost will be as high as 1000~1500 yuan.


    Moreover, during the season and the peak season of new products, if Market The inspection of every batch of clothing products of each entry brand is restricted by the actual factors of inspection time of 10~20 days, which will delay the time for new products to be listed, resulting in a double loss for businesses and manufacturers.


    Xiao Jiancheng, Deputy Secretary General of the Guangdong Household Textile Industry Association, told this newspaper that China is a large textile producing country, but the detection rate of products in the domestic textile market is less than 50%.


    Xiao Jiancheng said that under such circumstances, Manufacturer The link between consumers and consumers is indeed the obligation of consumers to hold the last pass for consumers. Both the mandatory inspection products and the well-known brand products with the existing guarantee contract should regularly inspect the entering products.


    "However, for the four famous sports brands on the blacklist, it is open to question that the products that are not up to standard are interpreted as" saving costs and causing trouble ". Xiao Jian admitted that because pH exceeded the standard and did not reduce costs. direct Relationship, "too high pH value can be cleaned, neutralized and reduced by acetic acid, while the processing cost of cotton cloth per meter is less than a cent."

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