Clothing B2B Countercurrent Investment &Nbsp; Subdivision Industry "Micro Innovation"

For consumers, wholesale clothing is not an unfamiliar industry.

In Guangzhou, the white horse and the new China mansion are well known. The wholesale and retail buildings have been selected as commercial sites by the bustling crowd. The rental prices of these wholesale buildings have reached 4000 yuan per square meter, which is 20 times that of ordinary office buildings.

What the clothing network is doing is to replace the traditional (entity) clothing wholesale market and pfer offline pactions to the online market, so as to get the huge value of these commercial real estate.

Yu Hua, general manager of the clothing network, told reporters in Nandu that the business mode of the clothing interconnection network is simple, that is, "moving the entity market business like white horse (China's famous clothing wholesale market) to the Internet, integrating information flow + capital flow + logistics, so that the downstream buyers can directly trade with the upstream suppliers (clothing factories and wholesalers)."

However, this seemingly simple business model involves the minutiae of clothing e-commerce, such as resource integration, copyright protection, and even the cognition level of industry personnel to e-commerce.

As a result, the clothing network has chosen a reverse development way of "first gathering downstream, then recruiting upstream".

"There is no imitated paradigm in the Internet of clothing. We choose to set foot in clothes by ourselves.

According to China, the profits of the garment interconnection industry are mainly from upstream suppliers, and the revenue structure is "entry fee + paction commissions".

"The clothing network is nibbling the market of the entity wholesale market, and our role in the industry chain is the virtual real estate developers."

He believes that the retail industry's virtual property developers are hard to replace the offline stores completely, but the virtual industry developers in the wholesale industry have great potential in this respect because "the users at both ends of the upper and lower reaches of the garment couplet are commercial users, which are different from individual users. The first thing that business users pursue is cost, not experience. This is the reason why Yi Lian is optimistic about the development of B2B in the subdivision industry."

To solve the problem of cost, the next step is to innovate the value, service and technology in order to meet the needs of the development of the industry.

For example, according to the unique network anti copy system and regional protection system developed in the clothing industry, the garment enterprises can solve the worries of copying and imitation of clothing styles, so as to consolidate their competitive advantages. At the same time, according to the fact that the amount of clothing purchase is larger than that of B 2C, a large order purchase process is designed, and the small order ordering process used in the e-commerce field is changed to realize the practical value of the market.

In terms of value innovation, the traditional B2B can only solve the backward mode of information flow, and expand to the integration of capital flow + information flow + logistics.

In addition, abandoning the extensive service method of traditional B2B, with "one-stop solution", we build a "babysitter" service system including user training, customer repair, order collection and so on, to solve the problem of "most customers do not understand the electricity supplier" in the clothing market.

"Clothing network is the most neglected area of B 2B in the investment field, but through micro innovation, the garment network completes the pformation of the wholesale virtual property developers, and becomes the main channel of clothing wholesale."

Yu believes that converting the current clothing design production sales mode into "design reservation (Sales) production" allows B2B to gradually replace the physical wholesale market.