Enjoying Italy Fashion In Beijing

In December 3rd, the CADINI (Montecatini) fashion reception was held successfully at the Cultural Office of the Embassy of Italy in Beijing, so that more people could get to know and understand "Montecatini".

Montecatini customize the "flawless" man

"Kittin" is customized for every man in the new visual and flawless perfect craft.

Founded in 1983, Italy has been passionate about style, fashion and creativity.

It is recognized worldwide as a Menswear brand with a long history. It is famous for its perfect quality and traditional Italian style.

In the competitive men's wear market, Montecatini brand has entered more than 40 countries, such as Britain, India, Mexico, Russia, the United States and so on.

With his timeless, elegant and harmonious style, Montecatini has made many successful men very popular with Montecatini brand.

In the past 30 years, Montecatini has made creative achievements in the industry, and has become the leading brand in the industry. He is committed to providing every man with a flawless "full dress" custom service.

Through the use of Italy's top domestic fabrics, such as Ermenegildo Zegna (Zegna), Cerruti 1881 (Cerruti 1881), Vitale Barberis (Vinda LAI), Canonico Zignone (Genoni) fabrics, etc., in order not to pursue the new style and gorgeous colors, tailoring appropriate, elegant, simple style of personalized design to ensure that every piece of clothing from Montecatini design concept to the ultimate realization of the perfect product.

Montecatini's creative design process is the quality assurance of every Montecatini garment.

Therefore, in the field of men's wear, Montecatini has become a shining pearl of the world's men's wear brand in a relatively short time by virtue of its almost harsh requirements for quality and credibility.

In the traditional men's clothing industry, Montecatini's operating income is 20 million euros, of which 80% of the revenue comes from outside the Italy sales market, which has become a very important market position.

As a long history of men's wear brand, Montecatini has been concerned about the development of the Chinese market. Since 2009, it has been preparing for 2 years, and has been designing and positioning the brand in an all-round way to cater for the needs of the Chinese market. The Montecatini brand has officially entered the Chinese market in March 2011.

Men dressed in Montecatini not only succeed in their careers, but also pay more attention to the quality and connotation of culture, and Montecatini has undoubtedly become their best card.

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Local partners financial resources

That evening, the cocktail party opened with elegant ballet. It brought a wonderful visual and auditory experience to guests, refreshing and elegant surroundings and relaxed atmosphere, bringing guests together and feeling the charm of the brand.

Wang Yao, vice president of China Federation of Commerce, Deputy Secretary General of the China Consumer Association, Wu Gao Han, Xie Qing, Deputy Secretary General of China clothing association, Massimo Bagnasco (Massimo banbansk) of the European Chamber of Commerce, Montecatini brand representative Manfredi Lombardi and Beijing sate shopping center representatives came to the reception to give a speech on Montecatini's successful entry into the Chinese market.

On the scene of the reception, Montecatini brand representative, long reed, said that Montecatini has a long history as a high-end fashion men's wear brand in Italy. With perfect design concept and high quality, it has successfully entered the Chinese men's wear market and established profound friendship and good cooperation with friends from all walks of life.

At this point, Montecatini will continue to uphold the "perfect quality" and "Italian style manufacturing" business philosophy, meticulously select the top manufacturing raw materials in Italy, to provide high quality services for Chinese men.

Wang Yao, vice president of the China Federation of Commerce, said that the development of high-end clothing and apparel industry is one of China's vigorously developing urban industries, which is in line with the direction of domestic industrial development and meets the needs of urban construction.

At present, China has developed favorable conditions for the development of high-end clothing and luxury goods industry. Large and medium-sized cities in China have formed mature industrial clusters, with well-developed infrastructure, well-equipped conditions and elegant environment. China's shopping centers are gradually forming their own characteristics.

More importantly, with the development of the domestic market economy, China has gradually formed a comprehensive high-end consumer market, becoming the most potential luxury consumer market in the world.

As an industry development and Industry Promotion Department, the China Business Association welcomes the world's major brands to invest and develop in China. I hope Montecatini will maintain the outstanding accomplishment of Italy brand in the Chinese market, advocate the idea of fashionable life and green consumption, provide more high-quality services to consumers, and make Montecatini a world famous brand with positive social responsibility.

As one of the most high-profile shopping centers in Beijing, the Seth shopping center has been working with the international first-line brands since its opening in 1992. As the important partner to witness the development of Montecatini brand in China, the leader of the shopping center said that the brand is catering to the local market, and it is necessary for the enterprises to deepen product supplier management and sublimate channel management. Sales performance of the Italy brand has steadily increased since entering the shopping mall in Italy, and the total sales volume has been over a million yuan for 2 months. This confirms the recognition and admiration of Chinese consumers for this traditional menswear brand from Italy, so that Montecatini's recognition, reputation and loyalty have been continuously improved, and the recognition of the quality of products has been rising.

In 2012, Montecatini is bound to achieve a qualitative leap in the promotion of brand image and channel construction.

In the new year, mutual support and friendly cooperation, the sate shopping center decided to achieve a win-win goal with the brand.

In the bright music, the Montecatini brand side and the leading guests present at the scene will pour red wine into the ice carving. With the injection of red wine, the "Montecatini" LOGO in the ice sculpture will be presented to the guests in front of them, and the climax of the cocktail party will be set off.

Under the light, the hollow characters in the ice carving slowly show the charming red with the injection of red wine. This implies that every step of Montecatini's success in the Chinese market is inseparable from the support and help of business partners.