Adidas'S Sales In The First Three Quarters Of Greater China Amounted To 900 Million Euros.

2011/12/12 10:37:00 11

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The first three quarters of 2011, the three quarter of the Greater China Adidas

Sale

The amount reached 900 million euros, compared with 721 million euros in the same period last year, an increase of 25% over the same period last year, excluding the exchange rate factor, an increase of 28% over the same period last year, which ranks first in Adidas's six largest market.

Related analysts said that Adidas will be large before and after 2009.

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The products have been cleared, they can sell new products with higher profits, and expand the number of channels, and expand into the two or three tier cities. In the first half of 2010, Adidas was in China.

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Restore growth.

In the second quarter of this year, sales increased by 41% over the same period last year.

By the end of June 2011, Adidas group had more than 6000 chain stores in China.

By the end of 2010, the figure was 5600.

In the channel system of Adidas, the number of sales outlets of the NEO products with a marked price below Adidas brand has reached about 900 in the Chinese market. This is a product mix of high and low brand products for consumers in a major Chinese small and medium sized city with high price Adidas brands, which is conducive to the penetration of Adidas into small and medium-sized cities outside Beijing and Shanghai.

Adidas management predicts that Adidas's annual sales in 2011 will grow by nearly 12% based on the exchange rate unchanged.

Compared with the previous year, the expected growth rate of wholesale business revenue will be close to two digits, of which greater China will become the dominant force.

Mr. Gao Jiali, managing director of Greater China in Adidas group, said: "our performance in 2011 has shown that our development trend in Greater China has been irreversibly changing to a healthy, sustained and strong direction.