The Chain Is The IPO Stumbling Block Of &Nbsp; BELLE Uses IMO "Deep Plough" Chain Mode.

In November 2nd, the listing application of Shenzhen ladies' fashion Limited by Share Ltd (ladies' house) was denied.

Prior to this, Zhuhai's Wiseman dress will be denied, according to statistics, this year, a total of 11 clothing enterprises IPO application, 6 of which were not, the rate was 55%.

First, whether clothing companies are listed behind or not: "chain" has been questioned.

Clothing enterprises IPO (first) successively is not because the SFC is right.

China's chain clothing enterprises have also encountered some problems, such as the increase of chain stores' turnover, but the decline in profits.

Industry experts analyze the reasons for the decline of chain stores: purchase prices rise, store rents rise, wages rise and so on.

How to achieve continuous profitability of chain stores has become a required course for chain clothing enterprises.

Two, BELLE: good shops are "managed" and "saved".

BELLE shoes, as the "shoe king" of the domestic clothing and footwear industry, was listed as early as 2007, and opened 693 shops in the mainland in the third quarter of 2011.

In the case of many chain stores in clothing enterprises, how can BELLE set up shop in such a big way? How do we solve these problems and increase profits?

With this question, I visited the Northeast BELLE area, and the responsible person said, "good shops" are "managed" out of the "province".

"In the case of store rentals and staff wages continue to rise, companies must increase their profit margins by making cost control and staff efficiency."

It is obvious that BELLE has its own way to reduce costs and improve staff efficiency. "If you want to talk about BELLE's secret, there may be a tool that many chain stores do not have, that is the IMO enterprise instant messaging platform."

Three, BELLE: create a new "management" era with IMO.

So how does IMO help BELLE shoe industry to reduce costs and improve efficiency?

BELLE chief told the author that the most typical feature of chain industry is that there are many stores, and all stores are scattered across the country, forming a "country", which can not be unified and has high communication cost.

And BELLE is unique in its management of stores. It has built an "Internet Office", which has brought together all the stores, forming a platform for work communication and collaborative work, creating a new era of store management.

In this "Internet Office", all stores are online, through the use of text messaging, file pfer, electronic bulletin and other functions to achieve real-time sharing of information between stores and headquarters, which greatly saves communication fees and even reduces the number of trips.

"It's really convenient to use IMO, for example, in the pfer of goods.

In the past, when the stores were short of stocks, when they needed to pfer the goods, they called everywhere to ask which stores nearby had goods.

Now roar in the IMO group, I will instantly know which store can be pferred.

For example, BELLE will hold some preferential activities during special festivals or over season.

But these activities are not carried out by every store. At that time, the IMO electronic bulletin will come in handy.

It will be delivered immediately by electronic bulletin without notice from every store. "

Obviously, the head of BELLE northeast area is very satisfied with IMO.

Finally, BELLE felt deeply: "before the company wants to reduce a cost, it usually buys software or solutions, but these not only cost a lot of acquisition costs, but also require some installation and deployment training costs.

The cost has not yet been reduced, and the high cost has already been paid out. This gives us an inexplicable sense of resistance to information technology.

But the use of this IMO, but let us have a new understanding of the information chemical industry.

IMO is completely free, it is zero cost for the company to reduce costs, do not need to install the deployment, it can be used, no need to pay any cost! "

Four, the trend of the times, 361 degrees, YISHION, Anta, XTEP......

Are using IMO!

IMO has long enjoyed a high reputation and reputation in the chain industry.

It is not only the BELLE shoe industry (01880) that chooses IMO to manage chain stores, 361 degrees, Anta, XTEP (01368), YISHION, AI underwear, Pathfinder (300005), Rebecca shoe industry and many other famous enterprises in the industry use IMO as the instant messaging platform, creating a new store management mode.

Five, the government recommended that IMO be free and universal.

IMO was founded in 2006 under the guidance of the Ministry of industry and information technology and the Shanghai Municipal Commission of information and communications. It is the earliest and largest enterprise instant messaging platform in China. IMO first proposed and implemented the operation mode of "free, registered, continuous and free upgrade", providing enterprise level instant messaging and Internet collaborative office services for more than 10 enterprises and hundreds of thousands of employees.