Why Is The Qinghe Cashmere Product Market In Hebei Bright?

In the general downturn of the national clothing market, the sales of Qinghe cashmere dress, which is known as the famous cashmere textile city in China, has increased significantly.

According to relevant information, hundreds of large scale enterprises in China in 2011.

Rich products attract eyeballs.

Qinghe cashmere products market started early in operation, the radiation radius is only 200 kilometers, but now it has radiated to 400 kilometers in Beijing, Tianjin, Taiyuan, Zhengzhou and so on.

What is even more gratifying is that the wholesalers who come here have spread far further from the snowy Changbai Mountain to the Chengdu plain in Southwest China. From the Loess Plateau to the southeast coast, there are hundreds of wholesalers travelling between Qinghe and the rest of the country every day.

When talking about the attraction and radiation of the market, Sun Lianling, director of the market management committee, said: "this is closely related to the rich and unique price advantages of the product."

He said, at the beginning, Qinghe cashmere products market.

The popularity of the series of cashmere products and the popularity of high-end clothing has attracted more and more shoppers to patronize.

Especially consumers in big cities such as Beijing and Tianjin, or come in the form of community or group, or drive by car.

In December 2nd, more than 20 customers of a unit in Beijing came to Qinghe cashmere products market after group buying. After entering several stores in the North District, they bought more than 70 thousand yuan cashmere sweaters.

Not only direct customers coming from far away, but also wholesalers.

Recently, I met a wholesaler from Chengdu and asked if he could make a profit from the wholesale of cashmere products so far. He said: "here is not only the product rich, the choice is large, and the price is cheap. For example, the pure cashmere sweater with the brand" Yi Shang "brand sold by me as an example, sells 1980 yuan in our local shopping malls, and it can be sold wholesale in less than six yuan or seven hundred yuan in Qinghe market, which left a considerable amount for our wholesalers.

Artistic cashmere products sing the "leading role"

Entering the market of Qinghe cashmere products, we find that many high-end products are available here. Many new cashmere products have been opened in the market. Most of them are pure cashmere products. They are not only pure in texture but also have different tastes in cashmere products.

I met a tourist who had just come out of the new era of high-end products Museum. I saw her carrying a few bags in the bag. In the face of the author, he said with a smile, "wearing such a cashmere sweater, ugly people will be three points in the United States, so we bought 6 pieces at a stretch, so that the whole family can be beautiful."

Many ordinary stores have also added cashmere products, and the clothes are fashionable and fashionable.

"This is the new model launched by the market research and development center. It is very popular this year. It has sold more than 50 pieces today."

At a store in the southern market, the salesperson pointed to a long neck sweater and told the customer.

Creativity and innovation are the key to decide whether the industry can continue to develop.

According to the characteristics of Qinghe County cashmere industry and the actual needs of the enterprises, the market management committee set up the "ru" Cashmere art and design center, and hired Jia Xizeng, the chief of the dyeing and finishing department of Tsinghua University, the chief designer of Lu Wang, and the designer of the Shanghai design company.

"Only originality can go far."

Market management committee director Sun Lianling said that in the past, Qinghe's cashmere deep-processing enterprises mostly used foreign styles, and when the products were put on the market, the latest styles in the field came on the market again.

Now with the original products, Qinghe cashmere products market has become the birthplace of the fashion trend. Qinghe cashmere products have gone all the way to the whole country.

Orville cashmere products set a record of 100 thousand yuan a day in retail sales. The brand sales of Yi Shang brand increased by 7 times to 200 thousand, not only by increasing sales, but also by 10% more than in the past.

Famous brands become big "selling points"

Since the winter, some cashmere products such as Yi Shang, Hua Jia Na, Bei long and Mi Xuerong in the market have been sought after by consumers.

In November 27th, a wholesaler from Shenyang bought more than 80 thousand yuan of goods at belon.

He said cheerfully: "Qinghe cashmere brand is very famous in Northeast China. The 200 cashmere shirts purchased for the first time were sold out in half a month."

The strength of enterprises and merchants determines the vitality of the market.

This year, through the establishment of quality collection areas and preferential policies, the market actively encourages large numbers of well-known brands to enter or establish provincial or above agents in Qinghe, so as to form a place for brand convergence.

At present, there are many famous brands such as Erdos, deer king, Shan Shan, Zhen Bei, and fur dog in the market, which have promoted the popularity of the market.

While introducing famous brands, the county also actively fostering its own brand, setting up the concept of big textile and taking the road of brand product serialization.

For this reason, the government subsidized the establishment of Qinghe cashmere brand store in the field, and provided the formalities agency business for the enterprises participating in the selection of famous trademarks and national famous brands, and subsidized 50% of the formalities cost.

The introduction of a series of preferential policies has aroused the enthusiasm of enterprises to create brands.

"Hua Jia Na" is a native brand of Qinghe. In order to call this brand, Hebei Bo Wei Technology Co., Ltd. hired the pop star He Zhengjun to do the image endorsement, and took out 15% of its sales for advertising.

Qinghe cashmere brand has sprung up like mushrooms, and the product brand has increased to more than 800 in the market. 6 of them have been awarded the famous trademark of Hebei Province, and 18 brands have been named "China's clothing growth brand" and "China's famous brand of wool textile industry."