"Old Four" Is Not Qualified &Nbsp; Department Stores Should Assume Responsibility For Unqualified Clothing.

To reduce costs, current clothing

Recently, one from Beijing, Tianjin, Shanghai, Chongqing,

Among them, CONVERSE and lotto belong to the famous sports brand Nike and Lining's brand. Columbia and Northland are also professional outdoor sports experts from abroad.

The reasons for the disqualification are decomposable carcinogenic aromatic amine dyes, formaldehyde content, pH value and color fastness.

So people can not help but ask, why is the name brand clothing accident, and "old four" unqualified?

It should be said that this comparative test has strong representativeness.

In particular, as sportswear, poor color fastness to water, sweat or saliva, pigments are easy to fall off and fade, not only affect the beauty, and dye molecules and heavy metal ions in the pigment may be absorbed by the skin, endangering the health.

Unfortunately, the explanation of famous brand clothing is shifting the problem to the OEM enterprises. In order to reduce the cost and let the consumers benefit, the apparel product OEM has become a common phenomenon in the industry.

The author thinks that this explanation is just an excuse.

For example, the pH value exceeds the standard and has no direct relationship with the cost reduction. Too high pH value can be cleaned, neutralized and reduced by acetic acid. The experts pointed out that the processing cost of cotton cloth per meter is less than a cent.

And brand clothing has been repeatedly identified problems, in fact, retail market is not directly related to good customs.

On the one hand, the relevant government departments will only impose mandatory inspection requirements on products such as food, household appliances and so on, which are mandatory by the state. For clothing, especially the well-known brand clothing, shopping malls will not conduct a sample check on every batch of goods, because the high cost of inspection and the long time and the actual factors of inspection time for each batch of 10~20 days will delay the time of new product launch, especially the peak period of new product listing, which will eventually lead to double losses for businesses and manufacturers.

At the same time, do not exclude some domestic garment manufacturers, spend tens of thousands of yuan to Hongkong or France, Italy and other places to get a "birth certificate", registered brand, and then stationed in department stores to become an "international brand", but also to sell a good price, these fake foreign brands often do not supervise the OEM enterprises.

On the other hand, for a long time, although the hypermarket has been criticized for its high price admission fees, for a strong brand, businesses have lowered their status and even extended their admission to the "zero threshold".

At present, most department stores adopt brand association mode controlled by brand operators to enter, sell and store products, while for some famous and marketable brands, there are only a few brands coming and going. This not only causes serious homogenization of thousand stores in department stores, but also makes the shopping malls too dependent on these brands.

As a result, a brand with high reputation and reputation is a contract guarantee, and a well-known brand is consciously or unconsciously drilling this kind of loophole.

Therefore, for the brand clothing has been repeatedly identified problems, department stores should shoulder the responsibility, the relevant functional departments should simplify the testing process, and establish specialized detection channels and institutions. After all, clothing is the first place in "clothing, food, housing and pportation", so that people can dress comfortably and feel relieved.